Long-form outline

{{WORKING_TITLE}}

{{FORMAT}} · {{PLATFORM}} · {{TARGET_LENGTH_OR_RUNTIME}} · {{DATE}}

Package

Primary: {{PRIMARY_TITLE_OR_SUBJECT}}{{FAMILY}}

{{OPENING_LINE_OR_THUMBNAIL_AND_FIRST_FIVE_SECONDS}}

Alternative: {{ALT_1}}{{ALT_1_FAMILY}}

Alternative: {{ALT_2}}{{ALT_2_FAMILY}}

Market signal: {{LANE_SEARCHED}} · {{OBSERVED_FAMILIES}} · saturated: {{SATURATED}} · open: {{OPEN_LANES}}

Opening contract

This piece helps {{READER}} move from {{STARTING_STATE}} to {{PROMISED_CHANGE}} through {{MECHANISM}}, supported by {{PROOF}}.

The reframe

{{REFRAME_IN_THE_WRITERS_VOICE}}

Prewriting card

Working topic {{TOPIC}}
Reader {{READER_AND_WHAT_THEY_CARRY}}
Current belief {{CURRENT_BELIEF}}
Needed belief {{NEEDED_BELIEF}}
Central claim {{CENTRAL_CLAIM}}
Evidence {{EVIDENCE}}
Application {{APPLICATION}}
Primary call to action {{PRIMARY_CTA}}

Route

Chosen: {{ROUTE_NAME}}: {{WHY_ONE_LINE}}

Also considered: {{ROUTE_2}}: {{WHY_IT_LOST}} · {{ROUTE_3}}: {{WHY_IT_LOST}}

Beat by beat

{{BEAT_NAME}} {{BUDGET e.g. 250 to 400 words, or 14% · ~2 min}}

Job: {{WHAT_THIS_BEAT_DOES_TO_THE_READERS_UNDERSTANDING}}

Reader question: {{THE_QUESTION_IT_ANSWERS}}

Claim: {{THE_NEW_CLAIM}}

Evidence: {{SPECIFIC_STORY_EXAMPLE_OR_NUMBER_FROM_THE_INTERVIEW}}

Re-hook: {{LOOP_OPENED_OR_TRANSITION}}

{{ONE_SAMPLE_LINE_IN_THEIR_VOICE_OPTIONAL}}

Flags: [{{EXACT_DETAIL_TO_FILL}}] · {{VULNERABILITY_OR_NAMED_METHOD_WHEN_IT_LANDS_HERE}}

Re-hook map

Loop Opens Closes
{{THE_QUESTION_THE_READER_IS_HOLDING}} Beat {{N}} Beat {{N}}

Ending

Move: {{OPEN_QUESTION_RESONANT_IMAGE_OR_IDENTITY_REFRAME}}

{{ENDING_SAMPLE_LINE_IN_THEIR_VOICE}}

Then the ask: {{PRIMARY_CTA_AFTER_THE_RESOLUTION}}

Emotional arc

{{REGISTER_PER_BEAT e.g. Beat 1 recognized · Beat 2 uneasy · Beat 5 hopeful}}

Differentiation note

{{THINGS_THAT_WOULD_NEVER_APPEAR_IN_THE_GENERIC_VERSION}}

Budget

{{TOTAL_AND_PER_BEAT_SPLIT}}

{{N_RESEARCH_CALLS}} research calls · {{N_PIECES_READ}} pieces read in full · saved to your Eden “Long-form outlines” board · you write the piece