Promotion kit

Promotion Kit: {{OFFER}}

{{ONE_LINE_WHO_RESULT_PRICE}} · built {{DATE_BUILT}} · last weekly run {{DATE_LAST_RUN}}

Diagnosis

Awareness{{STAGE}}. {{WHY_ONE_LINE}}

Sophistication Level {{N}}, {{LEVEL_NAME}}. Found: {{WHAT_ADS_AND_POSTS_SHOWED}} Inferred: {{WHAT_YOU_CONCLUDE}}

Escalation move{{THE_MOVE_THIS_MARKET_STILL_REWARDS}}

Congruence line{{THE_ONE_PROMISE_EVERY_PROMO_POINTS_AT}}

Rejected angles{{FROM_SETTINGS_OR_NONE_YET}}

Social promotions

Week {{W}}

Angles this week: {{FIVE_ANGLES_IN_ORDER}}

{{N}}. {{DAY_AND_DATE}} {{FORMAT e.g. reply plug}} {{ANGLE}} {{LEAD_TYPE}} lead {{WHERE_IT_RUNS}}

{{PLACEMENT e.g. under today's post about … / after the section on …}} {{THE_PROMOTION_READY_TO_PASTE}}

Congruence: {{ONLY_WHEN_IT_DIFFERS_FROM_THE_KIT_LINE}}

Email promotions

{{LAUNCH_OR_EVERGREEN_LINE e.g. Launch sequence, 6 emails, opens Oct 1, closes Oct 7}}

Email {{I}} of {{N}}: {{THE_JOB e.g. the mechanism}}

{{LEAD_TYPE}} lead · send {{DAY_OR_OFFSET}} · link: {{THE_ONE_LINK}} · call to action: {{ONE_CTA}}

A{{SUBJECT_A}} {{FAMILY_A}}

B{{SUBJECT_B}} {{FAMILY_B}}

Landing page brief

ReaderAwareness {{STAGE}}, market level {{N}}

Lead and opening hook{{LEAD_TYPE}}. {{WINNING_HOOK_VERBATIM}}

Big idea{{BIG_IDEA}}

Mechanism{{MECHANISM}}

Guarantee{{GUARANTEE_IN_THE_READERS_TERMS}}

Price framing{{ANCHOR_AND_WHAT_IT_IS_FRAMED_AGAINST}}

Proof available{{PROOF_LIST}}

Proof gaps{{GAPS}} prove this

For / not for{{FOR}} / {{NOT_FOR}}

The one call to action{{CTA}}

Congruence line{{CONGRUENCE_LINE}}

Promotion log

Date	#	Format	Angle	Lead	Where	Response
{{DATE}}	{{N}}	{{FORMAT}}	{{ANGLE}}	{{LEAD}}	{{WHERE_OR_SAVED_AS_DRAFT}}	{{BLANK_UNTIL_REPORTED}}

{{N_ADS_SEARCHES}} ad searches · {{N_POST_SEARCHES}} post searches · {{N_READS}} full reads · {{N_OWN_POSTS}} of your posts read · saved to your Eden “Promotion” board