Offer blueprint

{{PRODUCT_NAME}}

{{ONE_LINE_WHO_AND_OUTCOME}}

First product decision

{{OPTION_CHOSEN}}: {{ONE_LINE_WHY}}

Runner-up: {{RUNNER_UP_1}}. {{WHY_IT_LOST_1}}

Runner-up: {{RUNNER_UP_2}}. {{WHY_IT_LOST_2}}

Target audience

{{TARGET_AUDIENCE_PARAGRAPH}} Awareness level: {{AWARENESS_LEVEL}}.

Delivery mechanism

{{DELIVERY_FORMAT_AND_WHY}}

Big idea

{{BIG_IDEA_ONE_OR_TWO_SENTENCES}}

Big problem

{{BIG_PROBLEM_FRAMED_FOR_AWARENESS_LEVEL}}

Irking pain points

  1. {{PAIN_POINT}}

Quantifiable outcome

{{RESULT_WITH_NUMBER_AND_TIMEFRAME}}

{{BEST_REAL_RESULT_AND_TYPICAL_RESULT}} {{TAG e.g. needs proof: first 3 clients}}

Risk reversal

{{GUARANTEE_TYPE}}. {{GUARANTEE_PROMISE_AND_CONDITIONS_PLAINLY}}

Unique mechanism

{{MECHANISM_NAME}}

{{N}} {{PHASE_NAME}}: {{WHAT_HAPPENS_AND_WHAT_IT_PRODUCES}}

Features and benefits

{{FEATURE}} removes {{THE_OBSTACLE_IT_REMOVES}}

Value equation analysis

Dream outcome{{WHAT_THE_OFFER_DOES_FOR_THIS_LEVER}}
Perceived likelihood{{LEVER_ENTRY}}
Time delay{{LEVER_ENTRY}}
Effort and sacrifice{{LEVER_ENTRY}}

Pulls hardest on {{STRONG_LEVERS}}. Weakest on {{WEAK_LEVER}}.

Positioning recommendations

{{HOW_TO_COMMUNICATE_ACROSS_CHANNELS}}

{{WHAT_SIMILAR_OFFERS_PROMISE_AND_WHERE_THIS_STANDS_APART_OR_NOTE_NO_RESEARCH}}

Pricing

{{PRICE}} {{TAG e.g. suggested}}

{{THE_ARITHMETIC_OUTCOME_FRACTION_SIGNAL}}

{{LEAD_PRODUCT_IF_ANY_WITH_PRICE}}

{{N_RESEARCH_CALLS}} research calls · {{SUGGESTED_COUNT}} components marked suggested · saved to your Eden “Offers” board as “Offer Blueprint: {{PRODUCT_NAME}}”