Personal brand strategy

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The short version

1 · Your topic tree

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{{TOPIC}} {{SUB_TOPIC_OR_TALKING_POINT}}

2 · What you're building

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3 · The two poles

Away from
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Toward
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The lens: {{DOES_THIS_MOVE_THE_READER_FROM_A_TO_B}}

4 · What to write about

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5 · What's already working in your space

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@{{HANDLE}} {{X.X}}x baseline · {{REACH}} {{RECEIPT_NOTE}}

Your own numbers: {{OWN_ACCOUNT_LINE_OR_REMOVE_THIS_LINE}}

6 · Your first five posts

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Steal the structure from: @{{HANDLE}} ({{STRUCTURE_IN_PLAIN_WORDS}})

Feeds: {{TOPIC_TREE_BRANCH}}

7 · How this could make money

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Built from your interview plus {{N_SEARCHES}} market searches and {{N_CREATORS}} creators studied · strategy and swipe file saved to your Eden “Personal brand strategy” board