Canvas transforms how you work by bringing research, content, and AI together in one visual space. This guide provides detailed, step-by-step workflows for different roles — showing you exactly what to add, how to organize it, and which AI prompts to use.
Each workflow includes a starter setup for beginners and a power user setup for those ready to go deeper. Pick the one that matches your experience level, then evolve your canvas as you get comfortable.
For foundational concepts, see canvas basics. For advanced patterns, see spatial workflow best practices.
Marketing Teams
Marketing teams use Canvas to centralize brand assets, research competitors, develop campaigns, and create consistent content across channels.
Scenario 1: Campaign Planning Hub
Overview
Build a central workspace for planning and executing marketing campaigns. Keep your brand guidelines, audience research, competitor analysis, and content drafts all in one view — with AI ready to help at every stage.
Starter Setup
What to add:
Note: "Campaign Brief" — objectives, timeline, KPIs, target audience
Note: "Brand Voice Guidelines" — tone, messaging pillars, words to use/avoid
PDF: Your brand guidelines document
2-3 YouTube links: Competitor ads or campaigns you want to analyze
1 AI chat: Connected to all of the above
How to organize:
Position your brief and brand documents on the left (your foundation), competitor research in the middle, and place the AI chat on the right where you'll generate ideas.
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
Note: "Customer Avatar" — detailed profile of your ideal customer
Note: "Past Campaign Performance" — what worked, what didn't, key learnings
PDF: Market research or industry reports
5-10 YouTube/Instagram links: Top-performing ads in your industry (yours and competitors)
Note: "Swipe File" — screenshots, copy examples, hooks you've saved
Multiple AI chats for different purposes
AI chat structure:
"Research Analyst" — Connected to competitor content and market research. Use for competitive intelligence.
"Creative Director" — Connected to brand guidelines, customer avatar, and swipe file. Use for ideation.
"Copywriter" — Connected to brand voice and past campaigns. Use for drafting copy.
"Campaign Strategist" — Chained from all three above. Use for final campaign recommendations.
Example prompts for Research Analyst:
Example prompts for Creative Director:
Example prompts for Copywriter:
Example prompt for Campaign Strategist (chained):
Scenario 2: Content Calendar & Repurposing
Overview
Plan a month of content and systematically repurpose long-form content into multiple formats.
Starter Setup
What to add:
Note: "Content Pillars" — 3-5 themes you consistently create around
Note: "Monthly Calendar" — dates and planned content types
1-2 YouTube links: Your own long-form content (podcast episodes, webinars, etc.)
PDF: A transcript or long-form blog post to repurpose
1 AI chat: Connected to your content pillars and source material
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
5-10 links: Your best-performing content across platforms
Note: "Platform-Specific Guidelines" — character limits, best practices, tone differences per platform
Note: "Content Performance Data" — what topics/formats drive engagement
PDF: Your editorial guidelines or content strategy document
AI chat structure:
"Content Extractor" — Connected to source material. Pulls out repurposable pieces.
"Platform Adapter" — Connected to platform guidelines and performance data. Optimizes for each channel.
"Calendar Builder" — Chained from both. Creates the final calendar.
Example prompts for Content Extractor:
Example prompts for Platform Adapter:
Scenario 3: Brand Messaging Development
Overview
Develop or refine your brand messaging, positioning, and voice — all in one canvas.
Starter Setup
What to add:
Note: "Current Messaging Audit" — what you're saying now, what's working/not
Note: "Customer Research" — interview quotes, survey responses, reviews
2-3 YouTube links: Brands you admire or want to sound like
PDF: Any existing brand documents
1 AI chat: Connected to all materials
Example prompts:
Power User Setup
Add competitor messaging documents, sales call recordings, and support ticket themes. Create separate AI chats for "Customer Voice Analyst," "Competitive Positioning," and "Messaging Architect" — then chain them to a final "Brand Strategist" chat that synthesizes everything into a complete messaging guide.
Content Teams
Content teams use Canvas to research, plan, draft, and refine content across formats — from blog posts to video scripts to social content.
Scenario 1: Blog Post / Article Creation
Overview
Research a topic, develop an angle, outline the structure, and draft the content — all without leaving your canvas.
Starter Setup
What to add:
Note: "Topic Brief" — working title, target audience, goal of the piece, target keywords
3-5 YouTube links: Expert videos on your topic
2-3 web links: Articles or research on the topic
Note: "Outline" — starts blank, you'll build it with AI
Note: "Draft" — where your final content lives
1 AI chat: Connected to your research materials
How to organize:
Research on the left, AI chat in the center, outline and draft notes on the right. You'll work left to right as you progress.
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
PDF: Your content style guide
Note: "SEO Requirements" — keywords, search intent, competitor SERP analysis
Links: Top-ranking articles for your target keyword
Note: "Internal Links" — other content pieces you can link to
Past articles that performed well (PDFs or notes)
AI chat structure:
"Research Synthesizer" — Connected to all source materials. Extracts and organizes insights.
"Angle Developer" — Connected to SEO requirements and competitor articles. Finds differentiation.
"Outline Architect" — Connected to your style guide and high-performing past articles. Builds structure.
"Draft Writer" — Connected to outline chat output and style guide. Writes sections.
"Editor" — Connected to draft writer output and style guide. Refines and polishes.
Example prompt for Angle Developer:
Example prompt for Editor:
Scenario 2: Video Script Development
Overview
Research, structure, and write scripts for video content — whether YouTube, course modules, or promotional videos.
Starter Setup
What to add:
Note: "Video Brief" — topic, audience, desired length, key message, call to action
2-3 YouTube links: Reference videos with styles you want to emulate
Note: "Talking Points" — main points you want to cover
Note: "Script" — your final script document
1 AI chat: Connected to reference videos and your brief
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
Your own past video (to match your speaking style)
PDF: Transcript of your best-performing video
Note: "B-Roll Ideas" — running list of visual ideas
Note: "Thumbnail Concepts" — title and image ideas
Links: Videos on hooks, storytelling, or video structure (educational)
AI chat structure:
"Structure Analyst" — Connected to reference videos. Deconstructs what works.
"Script Writer" — Connected to your past video and speaking style transcript. Writes in your voice.
"B-Roll Generator" — Connected to the script. Suggests visuals.
"Hook Specialist" — Connected to hook education videos and top-performing content. Creates opening options.
Example prompt for Hook Specialist:
Scenario 3: Newsletter Production
Overview
Plan, research, and write newsletters on a consistent schedule.
Starter Setup
What to add:
Note: "Newsletter Format" — your typical structure, length, tone
Note: "This Week's Theme" — the focus for this edition
3-5 links: Articles, videos, or content relevant to your theme
Note: "Draft" — your writing space
1 AI chat: Connected to your research and format note
Example prompts:
Power User Setup
Add your top-performing past newsletters, reader feedback, and a note with recurring segments. Create separate AI chats for "Research Synthesis," "Introduction Writer," "Section Expander," and "Final Editor." Chain them to produce each newsletter systematically.
Students
Students use Canvas to study more effectively, research papers, prepare for exams, and synthesize information across sources.
Scenario 1: Exam Preparation
Overview
Build a study system that helps you understand material deeply, not just memorize it.
Starter Setup
What to add:
PDF: Course syllabus or exam study guide
PDF: Textbook chapters or lecture slides
2-3 YouTube links: Educational videos on difficult concepts
Note: "My Notes" — your own notes from class
Note: "Study Plan" — starts empty
1 AI chat: Connected to all course materials
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
YouTube videos on effective study techniques (Feynman technique, spaced repetition, etc.)
Past exams or practice problems
Note: "Concept Map" — how topics connect to each other
Note: "Weak Areas" — topics you're struggling with
AI chat structure:
"Concept Explainer" — Connected to course materials and study technique videos. Helps you understand.
"Quiz Master" — Connected to past exams and lecture slides. Generates practice questions.
"Study Coach" — Connected to your weak areas note and study plan. Adjusts your approach.
"Exam Simulator" — Chained from Quiz Master. Gives you timed practice under test conditions.
Example prompt for Study Coach:
Scenario 2: Research Paper Writing
Overview
Gather sources, develop a thesis, outline your argument, and write your paper with AI assistance.
Starter Setup
What to add:
Note: "Assignment Requirements" — prompt, length, citation format, rubric
5-10 PDFs: Academic papers, book chapters, or articles as sources
Note: "Thesis Development" — starts with initial ideas
Note: "Outline" — paper structure
Note: "Draft" — your writing
1 AI chat: Connected to all sources and requirements
Example prompts:
Power User Setup
Add methodology guides for your discipline, example papers that received high grades, and your professor's feedback on past papers. Create separate AI chats for "Source Analyst," "Argument Builder," "Section Writer," and "Citation Checker."
Example prompt for Argument Builder:
Scenario 3: Lecture Note Enhancement
Overview
Transform raw lecture notes into comprehensive study materials.
Starter Setup
What to add:
Note: "Raw Lecture Notes" — your notes from class
YouTube link: The recorded lecture (if available)
PDF: Related textbook chapter
1 AI chat: Connected to your notes and supplementary material
Example prompts:
Creators (General/Solo)
Solo creators use Canvas to manage their content workflow — from ideation through publishing — without a team.
Scenario 1: Content Ideation System
Overview
Build a system that continuously generates content ideas based on your niche, audience, and best-performing content.
Starter Setup
What to add:
Note: "My Content Pillars" — the 3-5 themes you create around
Note: "Audience Profile" — who you're creating for, their problems, questions
5-10 links: Your own top-performing content
Note: "Idea Bank" — where good ideas live
1 AI chat: Connected to pillars, audience, and past content
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
Links: Competitor content that's performing well
Note: "Trending Topics" — current conversations in your niche
Note: "Questions From Audience" — DMs, comments, emails you've received
Links: Content outside your niche that inspires you
AI chat structure:
"Audience Listener" — Connected to audience questions and comments. Surfaces what people actually want.
"Trend Spotter" — Connected to trending topics and competitor content. Identifies opportunities.
"Idea Generator" — Connected to your pillars and past content. Creates ideas.
"Angle Finder" — Chained from all above. Develops unique angles for ideas.
Example prompt for Angle Finder:
Scenario 2: Multi-Platform Content Creation
Overview
Create one piece of anchor content and systematically adapt it for every platform.
Starter Setup
What to add:
Note: "Anchor Content" — your long-form piece (blog, podcast script, video script)
Note: "Platform Requirements" — specs and best practices for each platform
1 AI chat: Connected to your anchor content and platform requirements
Example prompts:
Power User Setup
Create separate AI chats for each platform, each connected to platform-specific best practices and your best-performing content on that platform. Chain them to a "Publishing Calendar" chat that schedules everything optimally.
Scenario 3: Sponsorship & Brand Deal Preparation
Overview
Prepare for brand deals by organizing your media kit, performance data, and pitch materials.
Starter Setup
What to add:
Note: "Audience Demographics" — who your audience is
Note: "Performance Metrics" — follower counts, engagement rates, past results
PDF: Your media kit
Note: "Past Partnerships" — brands you've worked with, results delivered
Links: Your best sponsored content (to show quality)
1 AI chat: Connected to all of the above
Example prompts:
Researchers & Academics
Researchers use Canvas for literature reviews, grant writing, and synthesizing findings across many sources.
Scenario 1: Literature Review
Overview
Systematically review and synthesize academic literature on your research topic.
Starter Setup
What to add:
Note: "Research Questions" — what you're trying to answer
10-20 PDFs: Academic papers relevant to your topic
Note: "Themes" — categories emerging from your reading
Note: "Synthesis" — your literature review draft
1 AI chat: Connected to your papers and research questions
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
Note: "Theoretical Framework" — the lens through which you're analyzing
Links: Seminal papers in your field (foundational texts)
Note: "My Contribution" — how your research extends the literature
Note: "Citation Map" — which papers cite which
AI chat structure:
"Paper Analyst" — Connected to all papers. Creates standardized summaries.
"Theme Identifier" — Connected to paper analyst output and theoretical framework. Finds patterns.
"Gap Finder" — Connected to your research questions and literature themes. Identifies opportunities.
"Synthesis Writer" — Connected to everything. Drafts the review.
Example prompt for Gap Finder:
Scenario 2: Grant Proposal Development
Overview
Build a compelling grant proposal by organizing your research plan, preliminary data, and supporting literature.
Starter Setup
What to add:
PDF: Grant requirements and rubric
Note: "Research Aims" — what you're proposing to do
PDFs: Your preliminary data or pilot study results
5-10 PDFs: Key papers that support your approach
Note: "Draft" — your proposal sections
1 AI chat: Connected to all materials
Example prompts:
Power User Setup
Add successful grant proposals in your field (as examples), feedback from past submissions, and your CV/biosketches. Create AI chats for each major section (Significance, Innovation, Approach) with relevant materials connected to each.
Scenario 3: Conference Presentation
Overview
Transform a paper or research project into a compelling conference presentation.
Starter Setup
What to add:
PDF: Your paper or research summary
Note: "Presentation Requirements" — time limit, audience type, format
Links: Great conference talks in your field (for style reference)
Note: "Slide Outline" — structure of your talk
1 AI chat: Connected to your paper and reference talks
Example prompts:
Freelancers & Agencies
Freelancers and agencies use Canvas to manage client work, develop proposals, and maintain consistent quality across projects.
Scenario 1: Client Onboarding & Discovery
Overview
Systematically gather information from new clients and develop strategy recommendations.
Starter Setup
What to add:
Note: "Discovery Questions" — your standard intake questions
PDF: Client's existing brand materials (if any)
Links: Client's current content and competitor content
Note: "Client Profile" — what you learn about them
Note: "Strategy Recommendations" — your proposed approach
1 AI chat: Connected to all client materials
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
PDF: Your service offerings and processes
Note: "Past Similar Projects" — relevant case studies
Note: "Red Flags & Questions" — concerns that came up in discovery
Links: Industry benchmarks or best practices
AI chat structure:
"Competitive Analyst" — Connected to competitor content. Provides strategic context.
"Opportunity Finder" — Connected to client materials and industry benchmarks. Identifies gaps.
"Strategy Developer" — Chained from above, connected to your processes. Creates recommendations.
"Proposal Writer" — Connected to strategy and past similar projects. Drafts deliverable.
Example prompt for Strategy Developer:
Scenario 2: Proposal Development
Overview
Create winning proposals by connecting client research with your best past work.
Starter Setup
What to add:
Note: "Client Brief" — what they're asking for
Note: "Budget & Timeline" — constraints
PDFs: Relevant case studies from your portfolio
Note: "Pricing" — your rate structure
1 AI chat: Connected to brief and case studies
Example prompts:
Power User Setup
Add proposals that won (and lost, with notes on why), testimonials from past clients, and templates for different proposal types. Create AI chats for "Brief Analysis," "Case Study Matcher," "Pricing Calculator," and "Proposal Writer."
Scenario 3: Client Communication & Reporting
Overview
Create consistent, professional client communications and reports.
Starter Setup
What to add:
Note: "Project Status" — current state of work
Note: "Results & Metrics" — performance data
Note: "Communication Templates" — your standard formats
PDFs: Previous reports for this client (for consistency)
1 AI chat: Connected to all project materials
Example prompts:
Filmmakers & Video Editors
Filmmakers use Canvas for pre-production planning, reference gathering, and post-production organization.
Scenario 1: Pre-Production Planning
Overview
Organize everything needed before a shoot: references, shot lists, scripts, and logistics.
Starter Setup
What to add:
Note: "Project Brief" — the vision, requirements, deliverables
Note: "Script" — your narrative or interview questions
5-10 YouTube links: Visual references (style, mood, pacing)
Note: "Shot List" — starts empty
Note: "B-Roll Ideas" — visual coverage needed
1 AI chat: Connected to references and brief
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
PDF: Location photos or scout notes
Note: "Equipment List" — what you're bringing
Note: "Schedule" — shooting timeline
YouTube links: Tutorials on specific techniques you want to use
Your own past work (for style consistency)
AI chat structure:
"Style Analyst" — Connected to references. Defines the visual language.
"Shot Planner" — Connected to script and style notes. Creates shot list.
"Logistics Coordinator" — Connected to schedule, locations, and equipment. Identifies gaps.
"Director's Prep" — Chained from all. Creates the comprehensive prep doc.
Example prompt for Director's Prep:
Scenario 2: Footage Review & Selection
Overview
Efficiently review footage, select selects, and organize for the edit.
Starter Setup
What to add:
Uploaded video files: Your raw footage (or key clips)
Note: "Story Structure" — the narrative you're building
Note: "Selects" — your best moments with timestamps
Note: "String Out" — rough order of sequences
1 AI chat: Connected to your footage
Example prompts:
Power User Setup
Add your edit timeline exports (if you take notes there), reference edits you want to emulate, and music tracks you're considering. Create AI chats for "Footage Logging," "Story Building," and "Edit Notes."
Scenario 3: Post-Production Workflow
Overview
Manage the editorial process from rough cut through final delivery.
Starter Setup
What to add:
Note: "Edit Notes" — feedback from reviews
YouTube links: Reference videos for pacing, music, effects
Note: "To-Do List" — outstanding tasks organized by priority
Note: "Delivery Specs" — technical requirements for final output
1 AI chat: Connected to edit notes and references
Example prompts:
Podcasters
Podcasters use Canvas for episode planning, show notes creation, and content repurposing.
Scenario 1: Episode Planning & Research
Overview
Plan episodes by researching topics and organizing talking points.
Starter Setup
What to add:
Note: "Episode Topic" — what you're covering and why
Note: "Audience Value" — what listeners will get from this
3-5 YouTube/web links: Research on your topic
Note: "Talking Points" — the structure of your episode
1 AI chat: Connected to research materials
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
Links: Your top-performing past episodes (for structure reference)
Note: "Recurring Segments" — formats that work well
PDF: Listener questions or DMs on this topic
Guest information (if interview episode)
AI chat structure:
"Research Synthesizer" — Connected to topic research. Distills key points.
"Structure Builder" — Connected to top episodes and talking points. Creates outline.
"Engagement Optimizer" — Connected to listener questions and audience info. Ensures relevance.
"Prep Document Creator" — Chained from all. Creates final episode prep.
Example prompt for Interview Episode:
Scenario 2: Show Notes & Timestamps
Overview
Create comprehensive show notes from your recorded episodes.
Starter Setup
What to add:
Your episode recording (uploaded or linked)
Note: "Episode Info" — title, guest, air date
Note: "Show Notes Draft" — where you'll build the notes
1 AI chat: Connected to the episode
Example prompts:
Power User Setup
Add SEO keyword targets for episode discoverability, your show notes template, and past high-performing show notes. Create AI chats for "Timestamp Generator," "Show Notes Writer," and "SEO Optimizer."
Scenario 3: Podcast-to-Content Repurposing
Overview
Transform episodes into multiple content pieces.
Starter Setup
What to add:
Your episode recording
Note: "Content Calendar" — where repurposed content will go
Note: "Platform Guidelines" — requirements per channel
1 AI chat: Connected to the episode
Example prompts:
Writers & Authors
Writers use Canvas for research, outlining, drafting, and editing long-form content.
Scenario 1: Book Research & Outlining
Overview
Organize research and develop the structure for a book-length project.
Starter Setup
What to add:
Note: "Book Concept" — what it's about, who it's for, why you're writing it
5-10 PDFs: Research sources (books, articles, studies)
YouTube links: Expert talks on your subject
Note: "Chapter Outline" — your structure
Note: "Key Arguments" — the main ideas you're conveying
1 AI chat: Connected to all research
Example prompts:
Power User Setup
What to add:
Everything from Starter, plus:
Books in your genre (PDFs) — to analyze structure and positioning
Note: "Reader Profile" — detailed description of your ideal reader
Note: "Competitive Analysis" — how your book differs from others
Note: "Sample Chapters" — drafts to reference
Interviews or podcasts with your target readers
AI chat structure:
"Research Librarian" — Connected to all source materials. Retrieves and synthesizes.
"Structure Architect" — Connected to genre examples and your concept. Develops outline.
"Argument Strengthener" — Connected to research and key arguments. Challenges and improves.
"Reader Advocate" — Connected to reader profile. Ensures relevance and clarity.
Example prompt for Reader Advocate:
Scenario 2: Article or Essay Development
Overview
Research, draft, and refine a single long-form piece.
Starter Setup
What to add:
Note: "Thesis" — your central argument
Note: "Evidence" — facts, stories, and quotes you'll use
3-5 links: Research and reference materials
Note: "Outline" — structure of your piece
Note: "Draft" — where you write
1 AI chat: Connected to thesis, evidence, and research
Example prompts:
Power User Setup
Add publication guidelines (if submitting somewhere), examples of the type of piece you're writing, and your past writing that's performed well. Create separate AI chats for "Research Synthesis," "Argument Development," "Draft Writer," and "Editor."
Scenario 3: Fiction Writing Support
Overview
Develop characters, plot, and scenes for fiction projects.
Starter Setup
What to add:
Note: "Story Premise" — the core concept
Note: "Characters" — profiles for major characters
Note: "Plot Outline" — major beats and structure
Note: "Scene Drafts" — work in progress
Links: Craft videos on your genre or technique areas
1 AI chat: Connected to your story materials
Example prompts:
Power User Setup
Add books in your genre (for style analysis), your series bible (if applicable), and notes on theme and motif. Create AI chats for "Character Development," "Plot Consultant," "Scene Workshop," and "Style Editor."
Common Patterns Across All Roles
These workflow patterns apply regardless of your specific role:
The Research Pipeline
Sources → Summary Chat → Analysis Chat → Synthesis Chat → Output
The Expert Panel
Connect multiple expert sources (videos, books, articles) to one chat and consult them like advisors.
The Interview Method
Instead of filling out templates, ask AI to interview you until it has what it needs to produce the output.
The Parallel Draft
Generate multiple versions simultaneously with different angles, then combine the best elements.
The Chain Reaction
Connect AI chats to each other for multi-step processes: Research → Outline → Draft → Edit.
Getting Started
Pick one workflow from this guide that matches work you're doing right now. Start with the Starter Setup. As you get comfortable, add more materials and try the Power User additions.
The key is to start working, not to build the perfect canvas. Your canvas will evolve as you discover what you need.
Need help? Reach out to support@eden.so.


