The new Eden, honestly explained.
We're launching to the public this week — but it's not the Eden you signed up for. Here's what changed, why it changed, and what it means for your account.
This one's a tough letter to write. It carries good news and bad news.
The good news: Eden is launching to the public throughout this week. The bad news: it isn't the Eden you're used to.
What happened
We went broke and had to let go of more than half the team. That wasn't fun. It was a real reality check.
We weren't doing well before that. AI credits were costing us a fortune, we weren't profitable, and we were positioned as a commodity — quietly competing with Notion, Claude, ChatGPT, Manus, and the rest. That's a tough fight for a small, self-funded team. We thought combining commodity features would somehow stop us from being a commodity. It didn't.
When we shipped the custom agents feature, AI credit usage went through the roof. Agents burn far more credits than chat does, and cheap models don't make for good agents. We were getting billed roughly $1,000 every 30 minutes — nowhere near what we were making.
A few days in, we opened the bank account and realized we had maybe two weeks of runway left. So for those of you who weren't happy with how quickly AI credits ran out — you weren't wrong. We were giving away more usage than we could afford. AI is genuinely expensive, and we aren't a giant subsidizing $5,000 of usage on a $20/month plan.
Other costs were stacking up too, but AI credits were the nail in the coffin. The model wasn't sustainable — not even close.
The reset
We held an emergency meeting and decided to cut costs immediately. That meant letting most of the team go and pay cuts for those who stayed. It was awful. No way around that.
With a much smaller team, the original scope of Eden was untenable. We had to find a way to do less, get more specific, and stop relying on the AI-credit model for monetization. Even with AI-assisted development, the previous Eden was so big and complex that continuing to build it would have meant failing slowly.
What you see now is what we spent the past few weeks rebuilding around.
What we built instead
We picked the audience we can help the most: content creators.
The new Eden is an outlier discovery tool. You can search content and creators across YouTube, Instagram, LinkedIn, X, Substack, and TikTok, and see which of their posts outperformed everything else. If you create on the internet, you already know how much of a superpower that is.
Here's an overview of the new Eden.
Here's what you can do in the new Eden.
- 01
Create boards.
Boards are the only thing you need to worry about — swipe files, inspiration, content research, newsletter projects, anything. Simple by design.
- 02
Discover outliers.
The Discover tab filters outliers by niche and platform. Keep it open beside a document while you're writing ideas.
- 03
Search and track creators.
The Creators tab lets you search by handle, filter by what's actually performing, and group creators into lists where their content lives in one feed.
- 04
Save outliers to boards.
Anywhere in Discover or Creators, you can drop a post into any board with a couple of clicks.
- 05
Chat with boards.
Chat with a YouTube swipe-file board to generate title ideas. Chat with a board of X posts to structure your own ideas in the same engaging shape.
Yes, this is very different from the Eden you're used to. But the scope is one a small team can actually build well.
Affiliate program for creators.
We're rolling out an affiliate program for creators who want to recommend Eden — 20% recurring commission for the lifetime of every customer you refer, with a 60-day cookie window.
See the affiliate program→The honest answers.
- What happens to the beta version of Eden?
- It will eventually be sunsetted, but only once we're confident you can export everything you've created. Until then, sign in at beta.eden.so.
- Why won't my files transfer over to the new Eden?
- Because we made the mistake of being a general-purpose app for too long. The new Eden is built around content, ideas, and research — not random notes or files. Treat this as a chance to do some digital spring cleaning.
- Why not just keep building the previous Eden?
- Because we've finally learned the lesson. We need to build for the audience we can help the most and keep the scope small enough to actually ship a quality product.
- I liked the previous Eden — do I have to switch?
- Nobody enjoys changing their tools, that's human nature. We'd encourage you to give the new Eden a real week. We think you'll be surprised at how much clarity comes from simplicity.
Today is a big day for us.
For the first time in a while, we feel like we have a product worth promoting. When you sign up, we'll build you a feed of high-performing outliers in your niche.
Try the new Eden