Eden vs Hootsuite

Hootsuite runs the accounts. Eden makes the posts.

Hootsuite is the enterprise command center: one inbox, social listening, approvals, and reports for teams managing many accounts, from $99 a user a month. Eden is built for the person who has to write the post. It finds what's working, drafts in your voice, and schedules to eight platforms for $29 a month.

Start free

Start free. No card. No deadline.

ThenA dashboard

Your social suite

Mon · 9:00 amApproved, queued

Tue · 9:00 amWaiting on approval

Wed · 9:00 amEmpty slot

Three seats and an approval step, and someone still has to write it.

DraftsScheduledSentMST

TodaySep 19

6:15 am

The paradox of life is that everything is a disaster and everything is just fine. The difference is where you put your attention.

TomorrowSep 20

6:15 am

You need to be delusional if you want to be successful because your goals shape what you perceive. You won't notice the rare opportunity or life path if your goal isn't so big that others think you are crazy.

MondaySep 21

6:15 amNew

Two posts on attention in my voice, from the board. Queue them in the next two slots.

Both drafted in your Brand voice and queued for 6:15 am today and tomorrow. They are in your Scheduled tab if you want to change a word.

Brand voice

Add a first comment with the newsletter link

Eve Max

Research, drafts, and the queue. One workspace.

The short version

Checked September 19, 2026

Hootsuite is the most complete social management suite for teams: inbox, listening, approvals, and reports from $99 a user a month, with official MCP connectors for Claude. Eden is creator software: it finds what's working, writes the post in your voice, and schedules it, for $29 a month with no seats to buy. Pick Hootsuite if a team manages the accounts. Pick Eden if you're the one writing the posts.

01 · Who it's for

Built for the person writing, not the room approving.

Ideas, drafts, and the queue in one chat. Ask Eve for two posts from a saved post, in your voice, queued in the next two slots. It happens in one place, and every post lands in a normal queue you can edit.
Your voice, your library. Brand voice is trained on what you've already published. Drafts read like you, and they pull from the boards and highlights you saved.
Hootsuite starts after the draft. Its calendar, inbox, and approvals manage posts a team already wrote. Wisdom drafts and recommends inside the composer, but the research and the voice are still on you.

Draft in your voice

Turn the @dimvji post into two posts in my voice. Different angles, no copying.

Two drafts in your Brand voice. Same claim as the source, one angle each, none of its phrasing.

Variations2 of 2 · Brand voice

Personal story

I deleted every group chat for a month. Nobody noticed. My best work of the year showed up in week two.

Contrarian

Networking advice assumes access is the bottleneck. For most people the bottleneck is noise. Cut the inputs and the output takes care of itself.

27.@dimvji

isolation will save you from a lot of unnecessary situations

18.5K5.0K336K310×

Brand voice

Try a how-to angle, or make the second one shorter

Eve Max

02 · Before the calendar

Start from what's working, across six platforms.

A feed of breakouts. Discover scores every post against its creator's usual numbers, across YouTube, TikTok, X, Instagram, LinkedIn, and Substack. Filter to your niche and your audience size.
Break a post into angles. Open a breakout post and ask for post ideas. Eden pulls the angles out of it and drops them on a board.
Hootsuite listens for mentions. Its monitoring tells you what people say about your brand and where trends are heading. It does not show you which posts are breaking out in your niche.

Open Discover

How to Research Any Topic - Deep-Dive like a PhD Student

Charlotte Fraza683K views · 8mo28×

Chat with this post

Headline VariationsBrainstorm titles for your niche

Break into Post IdeasMine 5 short-post angles from this

Reverse EngineerBreak down why it works

ReplicateUse the structure yourself

Break into Post Ideas5 angles from this video

1You don't need a PhD to research like one. You need a method.
2Most people read to feel informed. Researchers read to find the gap.
3Start with the one paper everyone cites. It's the map of the field.
4Take notes as questions. Summaries are how you forget.
5You understand a topic when you can explain where the experts disagree.

Send to schedulerSave as note

03 · The queue

Eight platforms, a version for each.

One post, the right shape everywhere. The shared source goes to every platform you turn on. Each one has its own tab to rewrite, swap media, or split into a thread, with a chip that shows how close you are to its limit.
Slots or any time you type. Set weekly posting times per schedule, in your timezone. Schedule sends a post to the next open slot, or type tomorrow at 9am.
Hootsuite covers more, at scale. More networks, bulk uploads from a spreadsheet, and a calendar built for dozens of accounts. If that's your job, it's the right tool for it.

Write a post

PostNew draftSchedule

Patterns I've noticed in people who aren't necessarily unhappy, but aren't going anywhere with their lives: - Never learn anything new unless they're forced to - Don't set goals unless their survival / finances make them insecure - Talk about what's happening in the world rather than what they're working on - Aren't aware of any of this, and making them aware doesn't hurts more than it helps Hard place to be.

Split into a threadAdd post

Sharedlong-formImage

LinkedIn· Image

The most dangerous place to be isn't rock bottom. It's the middle. Comfortable. Fine. Nothing is on fire. I've noticed a few patterns in people who are stuck there: They never learn anything new unless they're forced to. Learning became a thing they did in school. No books, no skills, no curiosity.

Sync with main post

04 · After it posts

First comment, auto repost, and the numbers back.

The busywork that grows reach. First comment posts your link or follow-up right after the post goes live, on X, LinkedIn, Threads, Instagram, and Facebook. Auto repost brings an X post back a few hours later, up to twice.
Sent keeps the score. Every published post stays in the Sent tab with a link to each platform and the likes, comments, shares, and saves that came back.
Hootsuite's reporting goes deeper. Custom reports, team performance, an inbox for every reply, and listening. Eden shows you the numbers per post and stops there.

Set up automations

First commentPosts immediately

Full letter here: https://letters.thedankoe.com/p/we-are-in-the-middle-of-the-digital

Auto-post a first comment right after this publishes. Great for a link, CTA, or context. Applies to all platforms.

Auto repost · XEvery 6h · ×2 · remove after 24h

Times×1×2

RemoveOff12h24h

Reposts +6h and +12h

6:15 am

If you want to dramatically improve your quality of life, learn to recover your attention quickly after something steals it. Social media arguments, stressful thoughts, minor inconveniences. Most of it is noise that steals hours to days of enjoyment. Breathe and let it go.

05 · For agencies

Run every client without paying per seat.

A private workspace per client. Eden Agency includes 25 client workspaces, 10 seats, and 50 brands for scheduling. Switch clients from the top of the sidebar or with a shortcut.
Write in each client's voice. Share your Custom AIs and skills from the agency workspace, and they show up in every client. Research and drafts happen next to the queue.
One pool of credits for everyone. Agency includes 15,000 AI credits a month for your team and every client. See what each client used, and cap any one of them.
Hootsuite prices every person. Approvals start on Advanced at $399 a user a month, billed yearly. Eden Agency is $999 a month with 10 seats, but has no approval step or shared inbox.

Get Eden Agency

Maya Brooks CoachingClient of Northline Studio

ResearchIdeasScripts

Find a client

Agency

Northline Studio

Recent

Maya Brooks Coaching

Juniper Therapy Co

Clients

Ridgeway Fitness

Juniper Therapy Co

Atlas Real Estate

Bloom Nutrition

Harbor Finance

New client workspace

⌥ ⌘ KSwitch client from anywhere

Client workspaces25 included

Each client gets a private workspace on your plan. Boards, notes, and chats stay with that client.

Side by side

Eden and Hootsuite, in plain words.

Checked September 19, 2026. A dash means the tool does not do it.

Capability

Eden

Hootsuite

Who it's for

Price for one person
Eden$29 a month on Starter
Hootsuite$99 a month per user, billed annually
Free plan
Eden100 saved items and a store page. Scheduling needs Starter
HootsuiteNone. 14-day trial
More people on the account
EdenAdd teammates for $15 a month each
HootsuiteEach user is another $99 to $399 a month
Approval workflows
Eden
HootsuiteAdvanced plan

Publishing

Platforms
EdenX, LinkedIn, Threads, Instagram, TikTok, Facebook, YouTube Shorts, Substack
HootsuiteThose plus Pinterest, YouTube video, and more
A different version for each platform
One shared post, a tab per platform to rewrite it, swap media, or split it into a thread.
Eden
Hootsuite
Auto repost
Reposts an X post a few hours later, up to twice, and can undo it after a set time.
EdenX
Hootsuite
Post images and carousels, rendered for you
Eden
HootsuiteAI images and Canva
Bulk upload from a spreadsheet
Eden
Hootsuite

Before the calendar

A feed of breakout posts to write from
Every post scored against its creator's usual numbers, across YouTube, TikTok, X, Instagram, LinkedIn, and Substack.
Eden
Hootsuite
AI that writes in your voice
Eden's Brand voice is trained on your posts. Hootsuite's Wisdom drafts posts and captions inside the composer.
Eden
HootsuiteWisdom drafts and recommends
Drafts from what you saved
Eden
Hootsuite
Custom AIs with your own instructions and knowledge
Eden
Hootsuite

After it posts

Numbers on each sent post
EdenLikes, comments, shares, saves in the Sent tab
HootsuiteReports, custom dashboards, team metrics
Replies and messages in one inbox
Eden
HootsuiteEvery plan. Automated replies on Professional
Social listening and brand monitoring
Eden
HootsuiteEvery plan. Advanced listening on Enterprise
Instagram auto-DM on a keyword comment
Eden
HootsuiteInbox automations on Professional

Around it

Sell a product from a page at your handle
EdenCourses and Custom AIs, paid through Stripe
Hootsuite
Schedule from Claude, ChatGPT, or Cursor
Both have MCP. Hootsuite ships three connectors on paid seats. Eden's is one connection that also researches and drafts.
EdenRead and write, research included
HootsuitePerch, Nest, and Lumen connectors
Mobile apps
EdeniOS, Android, plus a desktop app and Chrome extension
HootsuiteiOS and Android

For agencies

Agency plan
EdenAgency, $999/mo or $9,990/yr
HootsuiteNo agency plan. Advanced is $399 per user a month
Team seats
Eden10 included, then $15/mo each
HootsuiteOne seat per user, bought one at a time
Client accounts
Eden25 private client workspaces, 50 brands for scheduling
HootsuiteUnlimited social accounts from Professional
Clients see the work
EdenFree client guests on the boards you pick
HootsuiteApprovals and team routing on Advanced
Share your AIs with every client
EdenCustom AIs and skills, one switch
Hootsuite
AI use and caps per client
Eden
Hootsuite

Based on published product information. Features and prices can change.

Credit where it's due

What Hootsuite does well

The most complete suite for teams: one inbox, social listening, approvals, message routing, and reports.
Built for agencies and departments managing dozens of accounts, with permissions and review workflows.
More networks, bulk scheduling, and integrations with the wider marketing stack.
Three official MCP connectors, so Claude can publish, read the inbox, and pull listening data on a paid seat.

The wedge

What Eden does that Hootsuite doesn't

Built for the person making the content. Research, drafts, and the queue in one workspace, in your voice.
Discover and the boost menu find what's working and turn it into angles; Hootsuite reports on posts after they run.
Auto repost, Instagram auto-DM, a creator page that sells, and an MCP that researches as well as schedules.
$29 a month with no seats to buy, versus $99 a user a month billed annually.

Honest recommendation

Pick the tool that fits the work in front of you.

Pick Hootsuite if

If you're a team or agency that needs a unified inbox, social listening, approval workflows, and reports across many accounts, Hootsuite is built for that scale and Eden is not trying to be.

Pick Eden if

If you're a creator or solo operator and the job is making good posts, not managing a roomful of accounts, Eden gives you the research, the voice-trained drafts, and the scheduling for a fraction of Hootsuite's price. If you're a content agency, Eden Agency gives every client a private workspace on one flat bill.

Moving over

Connect your accounts, and keep your slots.

One step per platform. X, LinkedIn, Threads, Instagram, TikTok, Facebook, and YouTube connect under Settings, then Scheduling, on each platform's own login. Substack connects on its own.
Set your slots once. Give each schedule the weekly posting times you used in Hootsuite, in your timezone. Posts you paste or draft drop into the next open slot.
Brands for more than one account. On Pro, each brand keeps its own accounts, schedules, and queue. A personal brand and a company, or a few clients, from one workspace without a seat for each.

Connect your accounts

Brand

A brand connects its own social accounts and owns its own schedules. Everything below applies to the brand you pick here: accounts, schedules, and posting times.

DDefaultEEdenNew brand

Schedule

Everything below applies to the schedule you pick here: accounts, timezone, and posting times.

TweetsIG & LINew schedule

Accounts on this schedule

Pick which connected accounts post on Tweets. An account can be on more than one schedule.

Social accountsConnect accounts

@thedankoeConnected

DAN KOEConnected

@thedankoeConnected

Pricing, plainly

Both prices. No spin.

Verified September 19, 2026. Competitor pricing changes; check their site to confirm.

Eden

Free
100 saved items, your store page, the phone apps and extension. No scheduling
$0/forever
Personal Plus
The workspace with 150 AI credits/mo and Eden MCP. No scheduling
$15/mo
StarterMost picked
Scheduling to eight platforms, two schedules, one brand, 200 AI credits/mo
$29/mo
Pro
Three brands, three schedules, 750 AI credits/mo, 40 watchlist creators
$79/mo

Free has no card and no deadline.

Hootsuite

Standard
10 social accounts
$99/user/mo
ProfessionalMost picked
Unlimited accounts, inbox automations
$199/user/mo
Advanced
Approvals and team routing
$399/user/mo

No free plan. 14-day trial, no card. Prices per user, billed annually.

Hootsuite is team software priced per seat. Eden is creator software priced for one person. The entry tiers are $99 a user versus $29 flat, for different jobs.

FAQ

Eden vs Hootsuite, common questions.

Should I use Eden or Hootsuite?

Is Eden cheaper than Hootsuite?

Yes, by a lot for one person. Eden Starter is $29 a month and includes scheduling to eight platforms plus the research and drafting credits. Hootsuite Standard is $99 a user a month billed annually, and every extra person is another seat.

Does Eden have a social inbox like Hootsuite?

No. Replies and messages stay on each platform. Eden's messaging automation is Instagram Auto-DM: it sends a message when someone comments a keyword on your post, and an AI follow-up can carry the conversation when they reply.

Can a team use Eden?

Yes. Every paid plan includes one seat, and you add teammates for $15 a month each. They share the workspace's brands, schedules, and queues. Agencies get Eden Agency: 10 seats and 25 private client workspaces. There is no approval step: anyone in the workspace can edit or move a scheduled post.

Which is better for a content agency?

Hootsuite is better if your agency needs a shared inbox, listening, approvals, and client reports; approvals start on Advanced at $399 a user a month, billed yearly. Eden Agency is $999 a month flat with 10 seats, 25 private client workspaces, 50 brands for scheduling, 15,000 pooled AI credits, and your Custom AIs and skills in every client. It is for agencies that research and write the posts, not just manage them.

Which platforms does each one publish to?

Eden publishes to X, LinkedIn, Threads, Instagram, TikTok, Facebook Pages, YouTube Shorts, and Substack. Hootsuite publishes to those plus Pinterest, YouTube video, and more, with bulk uploads from a spreadsheet.

Does Hootsuite have an MCP server?

Yes. Hootsuite relaunched as Social OS on June 24, 2026 with three official MCP connectors: Perch for publishing and analytics, Nest for the inbox, and Lumen for listening, each connected to Claude over OAuth on a paid seat. Eden's MCP is one connection at creator prices: it searches the Discover feed, drafts in your voice, schedules and edits posts, and returns your analytics, from Claude, ChatGPT, or Cursor.

Keep comparing

All comparisons →

Write the post. Then post it.

Research, drafts in your voice, and a queue for eight platforms. $29 a month, no seats to buy.

Start free