Strategy briefs: your AI content strategist

Think about what a good content strategist actually does. They study what's working in your space. They look at your own numbers and tell you the truth about them. Then they hand you a plan: double down here, stop doing that, try this one experiment. That's exactly what a brief is, minus the retainer.

You do zero research. You set the topics you care about and the creators worth watching once, and the strategist shows up every week with the read.

What's in a brief

Every brief has four parts:

• Signal. The three to six patterns breaking out in your market this week, each backed by real posts you can open. The strategist tags each one as new, building, or saturating, so you know whether you're early or late.
• Your scoreboard. Your recent posts scored against your own baseline: what over-performed, what under-performed, and why. Plus past winners of yours worth running again in a new form.
• The strategy. One clear bet for the week, a few plays you can act on, an experiment worth running, and one thing to stop doing. It also grades its own call from last week against what actually happened.
• Watchlist. The creators and patterns worth watching next week. These seed the next sweep.

Quick start

1. 01

   Try your first brief free

   Every account gets one free brief, so you can see a real sweep on your own market before paying anything. After that, briefs are part of paid plans: Starter includes 1 a month, Pro 4 a month refreshed automatically every week, and Studio 12 a month. See plans and pricing for details.

2. 02

   Set up in chat

   Open Radar from the sidebar and choose Set up in chat. Tell Eden what you make content about and it builds the setup for you: sharp topics, creators worth studying, and your own handles if you share them. Confirm the card and your first brief starts generating.

3. 03

   Add your own profiles (recommended)

   Connect the handles you publish from so the scoreboard knows your baseline. This is what powers the honest read on your own posts and the "worth a second life" picks.

4. 04

   Open your brief and run the plan

   Generation takes a few minutes. Read the signal, open the receipts, and pick your plays for the week. You can chat with the brief about any finding, or turn a play straight into a draft.

How the week flows

A brief covers a week. On Pro and Studio, Eden re-runs the sweep automatically every week, so a fresh strategy is waiting without you touching anything. The Refresh button re-runs research on demand whenever you want a new read, and each refresh counts toward your monthly briefs.

The strategist also remembers. Each week's findings are checked against the previous weeks, which is how it can tell you a pattern is just emerging or already saturating, and whether last week's bet paid off.

Where the research comes from

The sweep runs across X, Threads, YouTube, Instagram, TikTok, LinkedIn, and Substack, and it searches every format. It ranks evidence by the outlier multiplier, which measures how far a post beat that creator's own typical numbers, so you see genuine breakouts instead of big accounts being big. Read how your brief is researched for the full picture.