Working with your brief

Reading the brief

Skim it top to bottom in a couple of minutes:

1. Signal shows what's moving in your market. Each finding leads with the claim, then a "Do this" line telling you how to use it, then the receipt posts. The freshness chip tells you whether you're early (new), on time (building), or late (saturating).
2. Your scoreboard shows how your recent posts did against your own baseline, plus "worth a second life" picks from your back catalog.
3. The strategy is the week's plan: the bet, the plays, an experiment, and one thing to stop doing. If this isn't your first brief, "last week's call" grades the previous bet.
4. Watchlist is what the strategist will track next week.

Open the receipts

Every receipt is a real post. Click any post card to open the full details, watch or read it, save it to a board, or boost it into content of your own. The "Why this works" disclosure under each finding breaks down the evidence post by post, with each one's outlier multiple and reach.

If a claim surprises you, check the receipts before acting on it. That habit is the whole point of receipts.

Talk it through

Two ways into chat:

• Chat about the whole brief. The strategist knows the full memo and can pressure-test the bet, adapt a play to a specific platform, or plan your week's posts around it.
• Chat about one signal. Every finding has its own Chat button. That conversation starts focused on that pattern and its receipts, which is the fastest way to turn a market signal into your own take.

Draft from the brief

• Each play in the strategy has a Draft it button that carries the play, the bet, and the supporting receipts into a draft in your voice.
• Each revisit pick has Draft it too, seeded with the original post and the suggested upgrade angle.
• You can check plays off as you run them to keep the week on track. Next week's brief grades the bet against what you actually posted.