Free tool
Enter your followers and average interactions and get your engagement rate for X or Instagram — by followers and by views — with context that tells you the truth instead of flattering you.
Formula: (likes + replies + reposts) ÷ followers (or views) × 100. Everything runs in your browser — nothing is sent anywhere.
One honest caveat before the bands: engagement rate falls as accounts grow. A 500-follower account at 5% and a 500,000-follower account at 0.5% can be equally healthy. Benchmarks also differ by niche and post format, so treat these ranges as orientation, not a grade.
| Platform and basis | Typical | Good | Excellent |
|---|---|---|---|
| X, by followers | 0.1% – 0.5% | 0.5% – 1% | Above 1% |
| X, by views | 0.5% – 1.5% | 1.5% – 3% | Above 3% |
| Instagram, by followers | 0.5% – 1.5% | 1.5% – 3.5% | Above 3.5% |
| Instagram, by Reels views | 1% – 2% | 2% – 4% | Above 4% |
Bands are blended from the yearly industry benchmark reports (whose medians skew low because they include brand and inactive accounts) and what active creator accounts actually see.
Add up the interactions on a post (likes, replies or comments, reposts or shares), divide by your follower count, and multiply by 100. For a fairer read, divide by the post's views instead of followers — that measures how the people who actually saw the post responded, not how many followers you accumulated over the years.
By followers, most active creator accounts land between 0.1% and 0.5% per post; above 0.5% is good and above 1% is excellent. Published brand medians are far lower, around a few hundredths of a percent. By views, 1% to 1.5% is typical and above 3% is excellent. Small accounts run much higher rates than large ones, so compare against accounts your size.
Industry benchmark reports put the all-account median around half a percent by followers, dragged down by huge and inactive accounts. For active creators, 1% to 3% by followers is a healthy range, above 3.5% is excellent, and accounts under 10,000 followers routinely beat that. By Reels views, 2% is solid and above 4% is excellent.
By views, when you have them. Follower-based rates punish older accounts with accumulated dead followers and flatter small accounts, while view-based rates measure what actually happened: of the people who saw this post, how many cared. Use follower-based rates only to compare against published benchmarks, which are mostly follower-based.
Eden pulls your real analytics across X, LinkedIn, Instagram, TikTok, YouTube, and Substack, shows which posts beat your baseline, and helps you make more of what works.
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