Your store. Sell Custom AIs, courses, cohorts, coaching, and downloads.

Turn what you know into a product people pay to talk to.

  • Sell AI, courses, cohorts, or coaching
  • Open your own page at your handle, seven looks
  • Charge once or monthly, Eden takes 5%
  • Import your customers from any platform
  • Buyers learn inside Eden, or in Claude
  • Earn 20 to 30% recurring on referred signups
01 · Your page

One link in bio. Nine looks. Your style.

  • Everything you sell, one tap away. Every product has its own page and link. This one collects them all, with your free Custom AIs, links, videos, and an email box, in the order you choose.

  • Pick a look, not a template. Each look bundles the background, type, buttons, and card style. Pick one, pick an accent, and the whole page follows.

  • It matches your products. The accent starts matched to your newest live product, so your page and your product pages read as one thing.

Look
Accent

Studio. Dark, soft glow, pill buttons. Buttons and the glow behind your name.

Dan Koe
@thedankoe

I write about the future of work and human potential.

The Koe LetterLetters on human potential and making the most of your life.
Eden: The Second Brain For CreatorsSave anything on the web, find ideas that are working, and create content people can't ignore.

My Products

The 2 Hour Writer

Implement the 2 Hour Content Ecosystem (with a custom AI that helps you learn, generate ideas, plan, and write) To systemize content creation for rapid growth

$150$99Get it
Built on Eden
02 · Why now

People used to buy courses. Now they buy conversations.

  • Knowledge used to be a PDF. You recorded it once, uploaded it, and hoped people finished. Most didn't.

  • A Custom AI answers back. It knows every lesson, every framework, and what the buyer saved this week. It teaches the way you would, at midnight, without you.

  • Nobody else can sell this. Notion, Obsidian, and the course platforms sell containers. Eden lets you sell the brain itself.

03 · How it works

Start with what's already in your workspace.

  • Pick the kind. A Custom AI, a course, a digital download, a cohort, or coaching. One click, and the buyer's experience follows.

  • Drag in your knowledge. Modules are documents from your workspace. Write them in the editor, or drag in the notes and lessons you already have.

  • Add resources buyers can copy. Boards, tables, and docs become templates. A buyer clicks Use this template and gets their own copy.

04 · More ways to sell

Charge monthly, not just once.

  • Any product, on a schedule. Set a monthly price, a yearly price, or both. With both, buyers pick on the page.

  • AI credits included. Give members 100 to 1,000 credits a month for your AI. Each costs you $0.04, taken from each payment.

  • Members manage it themselves. They change their card or cancel in Stripe. Access lasts to the end of the period they paid for.

05 · Not sure what to sell?

Start with a free AI that builds the product with you.

  • It interviews you for your method. Not your niche or your labels. What people ask you for, and one time you helped someone get a result.

  • It researches the offer. What the market already sells, what buyers complain about, and a price range with a reason.

  • It builds the product as drafts. The lessons, the AI, the page, and the welcome, saved to your store for you to approve. It never publishes.

Free with any Eden account. New here? The same link signs you up.

06 · What buyers get

A course they can actually talk to.

  • Lessons, in order, with progress. Your modules open like a course. Videos play above the lesson text. Resources sit beside them.

  • Your AI, one question away. Every buyer chats with the Custom AI you built. It opens the right lesson for whatever they ask.

  • A workspace to keep. Notes, highlights, and drafts stay in the buyer's Eden. The course becomes part of their second brain.

  • No AI? Same doors. A plain course or a digital download opens the same way: lessons or files to read, copy into their workspace, and download.

07 · The money

Paid out to your Stripe account.

  • Every sale goes directly to you. Connect your Stripe account once. Buyers pay through it, so the money is yours the moment it lands.

  • Sell more per buyer. Add an order bump next to Pay, up to 3 one-click upsells after checkout, or bundle your products at one price. Each one is part of the same checkout.

  • Eden takes a flat 5%. No monthly fee for the store, no tiers, no surprises. Stripe's processing fee comes out of your share.

  • See every sale as it lands. Revenue, buyers, page views, and conversion, on one dashboard inside Eden. Or ask your chat how sales went this week.

08 · Run the store

Bring your buyers with you.

  • Import from any platform. Upload a CSV or paste emails, pick up to ten products, and everyone gets lifetime access. Stan, Gumroad, Kajabi, wherever they came from.

  • One list, every buyer. Search, filter by product or source, export a CSV, or revoke one person's access without a refund.

  • Email them from your store. Every buyer and signup joins your list. Send broadcasts, or sequences that sell on their own. Or add them to Kit, beehiiv, GoHighLevel, or Substack.

What it costs

No extra platform. A flat 5% per sale.

Selling is part of your Eden plan from Starter up. No second subscription for the store, and no platform on earth sells an AI that teaches your course.

PlatformMonthlyPer saleAI that teaches it
Stan$29/mo0%
Gumroad$010% + $0.50
Kajabi$179/mo0%
Teachable$39/mo7.5%
EdenIncluded from $29/mo5%

Competitor prices are each platform's cheapest plan as published in September 2026. Payment processing fees apply everywhere.

Questions, answered

The parts people ask about before they sell.

What can I sell?

Six kinds of product. A Custom AI that answers from your knowledge and method. A course, lessons in order with checkmarks. A digital download: a PDF, a template board or table, a written guide, or a zip from your workspace. A cohort, a course that runs on dates with live sessions and seats. Coaching, with applications, calls, and a private space for each client. And a paid newsletter, with every issue by email and in one archive. Any of them can be paid once, as a monthly or yearly membership, or free, and you can sell several together as a bundle at one price, with its own page.

Can I charge monthly?

Yes. Set How buyers pay to Membership on any product and add a monthly price, a yearly price, or both. Products with an AI chat can include 100 to 1,000 AI credits a month, at $0.04 a credit taken from each payment. Members change their card or cancel in Stripe, and access lasts to the end of the period they paid for.

Can I run a cohort or sell coaching?

Yes. A cohort is a course with dates: seats, a waitlist, live sessions in each student's time zone, and lessons that open all at once, a section a week, or on dates you pick. Coaching adds one-to-one calls booked on your Google Calendar inside Eden (or through Calendly, Cal.com, or any booking link), applications before anyone pays, intake questions, and a private space for each client with an AI that knows your method and their answers.

Can I offer order bumps and upsells?

Yes. Order bumps come on every selling plan, and upsells on Pro. An order bump is a checkbox next to Pay that adds another of your products to the same payment, with your own headline and description. An upsell is a one-click offer right after checkout, charged to the card the buyer just used. Show up to 3 in a row, each with its own path for a yes and a no, like a cheaper version after a no. Any of them can be a bundle. Buyers never see an offer for something they already own.

Can a quiz send people to the right product?

Yes, from Starter. Build a form in your store: a quiz that ends on the product that fits each person, an application for coaching, or a simple form. Starter includes 3 forms, and Pro and Max have no cap. You see what each result sold.

Can I email my buyers?

Yes. Email marketing is built into your store. Everyone who buys, claims a free product, or signs up joins your list. Email is priced by your sends, not your list. Starter sends broadcasts, with 10,000 contacts and 10,000 sends a month included. Pro adds sequences that run on their own and checkout recovery, with 50,000 contacts and 50,000 sends. Extra sends start at 10,000 a month for $10 and get cheaper per send as you grow, only if you turn that on. Importing a list is free up to your plan's contacts.

Can other people sell my products for a cut?

Yes, on Pro. Turn on an affiliate program and pick who can join: people you approve, anyone who applies, only your buyers, or only people you invite. Set a percent or flat cut, per product if you like. Eden tracks each affiliate's link and discount code, takes their cut at checkout, holds it 30 days for refunds, and pays them to their own Stripe account. You never pay anyone by hand, and Eden's fee doesn't change.

Who can sell?

Selling and the store need an owned workspace on Starter, Pro, or Max. Free, Personal, and Personal Plus workspaces see an Upgrade to Starter prompt.

How do I get paid?

Connect your Stripe account under Storefront. Every sale is charged through your Stripe, so the money goes to you directly. Eden takes 5% (2% on Max) and Stripe's processing fee comes out of your share.

What about taxes and refunds?

Your Stripe account handles payment, tax, and refund activity, the same as any store you run on Stripe. A full refund revokes the buyer's access automatically. You can also revoke one person's access without refunding.

Can buyers use my product outside Eden?

Yes. Every purchased Custom AI works in Claude, ChatGPT, Cursor, or any agent that speaks MCP through the Eden MCP. Loading it there is free of credits, and the buyer's chats in Eden start on the Fast model at one credit a message.

Can I bring my existing customers?

Yes. Upload a CSV or paste emails under Customers, choose up to ten products, and everyone on the list gets lifetime access. Add a source label like the platform you are leaving, and choose whether to send access emails.

How does the referral commission work?

Anyone who signs up for Eden from your page or your Built on Eden badge is your referral. You earn 20% of their plan payments, rising to 22.5% once your referrals pay Eden $1,000 a month, 25% at $7,500, and 30% at $25,000, paid out through Stripe.

Does it work on mobile?

Buying happens on the web. Once bought, the product shows up in the buyer's Eden iOS and Android apps like any other Custom AI, with the lessons and chat.

Do I write the sales page myself?

You can, but you do not have to. The page step drafts the headline, description, and welcome page from your lessons, and the real product page previews beside the form as you edit. Chat can build the whole product with you too.

Eden

Everything you know, for sale.

Package it. Put it on your page. Keep 95%.

Open your store