Your store. Sell Custom AIs, courses, and digital products.

Turn what you know into a product people pay to talk to.

  • Sell a Custom AI, a course, or a digital product
  • Open your own page at your handle, seven looks
  • Get paid by Stripe, Eden takes a flat 5%
  • Import your customers from any platform
  • Buyers learn inside Eden, or in Claude
  • Earn 20 to 30% recurring on referred signups
01 · Your page

One link in bio. Seven looks. Your style.

  • Everything you sell, one tap away. Every product has its own page and link. This one collects them all, with your free Custom AIs, links, videos, and an email box, in the order you choose.

  • Pick a look, not a template. Each look bundles the background, type, buttons, and card style. Pick one, pick an accent, and the whole page follows.

  • It matches your products. The accent starts matched to your newest live product, so your page and your product pages read as one thing.

Look
Accent

Studio. Dark, soft glow, pill buttons. Buttons and the glow behind your name.

Dan Koe
@thedankoe

Writer. I help people build a one-person business around what they know.

The 2 Hour Writer$150

A writing system you can talk to. 29 lessons and an AI built from the course.

Get it
The newsletterOne letter a week
YouTubeLong-form, weekly
Built on Eden
02 · Why now

People used to buy courses. Now they buy conversations.

  • Knowledge used to be a PDF. You recorded it once, uploaded it, and hoped people finished. Most didn't.

  • A Custom AI answers back. It knows every lesson, every framework, and what the buyer saved this week. It teaches the way you would, at midnight, without you.

  • Nobody else can sell this. Notion, Obsidian, and the course platforms sell containers. Eden lets you sell the brain itself.

03 · How it works

Start with what's already in your workspace.

  • Pick the shape. An AI tool, an AI with a library, or a course taught by AI. One click, and the buyer's experience follows.

  • Drag in your knowledge. Modules are documents from your workspace. Write them in the editor, or drag in the notes and lessons you already have.

  • Add resources buyers can copy. Boards, tables, and docs become templates. A buyer clicks Use this template and gets their own copy.

04 · What buyers get

A course they can actually talk to.

  • Lessons, in order, with progress. Your modules open like a course. Videos play above the lesson text. Resources sit beside them.

  • Your AI, one question away. Every buyer chats with the Custom AI you built. It opens the right lesson for whatever they ask.

  • A workspace to keep. Notes, highlights, and drafts stay in the buyer's Eden. The course becomes part of their second brain.

05 · The money

Paid out to your Stripe account.

  • Every sale goes directly to you. Connect your Stripe account once. Buyers pay through it, so the money is yours the moment it lands.

  • Eden takes a flat 5%. No monthly fee for the store, no tiers, no surprises. Stripe's processing fee comes out of your share.

  • See every sale as it lands. Revenue, buyers, page views, and conversion, on one dashboard inside Eden. Or ask your chat how sales went this week.

06 · Run the store

Bring your buyers with you.

  • Import from any platform. Upload a CSV or paste emails, pick up to ten products, and everyone gets lifetime access. Stan, Gumroad, Kajabi, wherever they came from.

  • One list, every buyer. Search, filter by product or source, export a CSV, or revoke one person's access without a refund.

  • Grow your email list. Add every buyer to Kit, beehiiv, or GoHighLevel automatically, or through Zapier, Make, and n8n.

What it costs

No extra platform. A flat 5% per sale.

Selling is part of your Eden plan from Starter up. No second subscription for the store, and no platform on earth sells an AI that teaches your course.

PlatformMonthlyPer saleAI that teaches it
Stan$29/mo0%
Gumroad$010% + $0.50
Kajabi$89/mo0%
Teachable$39/mo7.5%
EdenIncluded from $29/mo5%

Competitor prices are each platform's cheapest plan as published in September 2026. Payment processing fees apply everywhere.

Questions, answered

The parts people ask about before they sell.

What can I sell?

Any Custom AI you build in Eden, shaped three ways: an AI tool with the knowledge behind the scenes, an AI with a library buyers can open, or a course taught by AI with lessons in order and progress tracked. Products can be paid or free.

Who can sell?

Selling and the store need an owned workspace on Starter, Pro, or Studio. Free, Personal, and Personal Plus workspaces see an Upgrade to Starter prompt.

How do I get paid?

Connect your Stripe account under Storefront. Every sale is charged through your Stripe, so the money goes to you directly. Eden takes a flat 5% and Stripe's processing fee comes out of your share.

What about taxes and refunds?

Your Stripe account handles payment, tax, and refund activity, the same as any store you run on Stripe. A full refund revokes the buyer's access automatically. You can also revoke one person's access without refunding.

Can buyers use my product outside Eden?

Yes. Every purchased Custom AI works in Claude, ChatGPT, Cursor, or any agent that speaks MCP through the Eden MCP. Loading it there is free of credits, and the buyer's chats in Eden start on the Fast model at one credit a message.

Can I bring my existing customers?

Yes. Upload a CSV or paste emails under Customers, choose up to ten products, and everyone on the list gets lifetime access. Add a source label like the platform you are leaving, and choose whether to send access emails.

How does the referral commission work?

Anyone who signs up for Eden from your page or your Built on Eden badge is your referral. You earn 20% of their plan payments with 0 to 49 active referred subscribers, 22.5% from 50, 25% from 150, and 30% from 500, paid out through Stripe.

Does it work on mobile?

Buying happens on the web. Once bought, the product shows up in the buyer's Eden iOS and Android apps like any other Custom AI, with the lessons and chat.

Do I write the sales page myself?

You can, but you do not have to. The page step drafts the headline, description, and welcome page from your lessons, and the real product page previews beside the form as you edit. Chat can build the whole product with you too.

Eden

Everything you know, for sale.

Package it. Put it on your page. Keep 95%.

Open your store