Ad research that doesn't stop at the swipe file.
Foreplay saves ads and turns them into briefs. Eden does that, then keeps going: a ranked feed of 100,000+ Meta and TikTok ads that is free to browse, any brand tracked on demand, variations compared side by side, and the draft written in the same workspace that holds your organic research and your scheduler.
Start free
Foreplay is a polished, ads-only swipe file with a strong brief workflow for creative teams. Eden does the same ad research, ranked by proof of spend and free to browse, inside a workspace that also holds your organic research, notes, AI, and scheduling. Pick Foreplay for a dedicated creative-ops pipeline; pick Eden if the ads you study are meant to become content you ship.
Eden and Foreplay, side by side.
- Save ads permanently, even after the campaign endsBoth tools keep a copy of the creative when you save.
- Browse a pre-built ad library without saving firstForeplay's Discovery is behind the paid trial. Eden's ranked feed of 100,000+ Meta and TikTok ads is free to browse.FreePaid
- Ranked by proof of spend (run time and variation count on every card)Meta hides engagement on ads. Eden ranks by the signals brands can't fake and shows them on the card.
- TikTok top ads with real metrics (CTR, views, likes)Eden pulls TikTok's top-performing ads with their auction metrics attached. Foreplay saves TikTok ads without those numbers.
- Track competitor brands' ad accountsForeplay's Spyder tracks 15 brands on Workflow and 50 on Agency (unlimited on annual). Eden tracks hundreds of brands out of the box and adds any brand you search on demand.By tier
- Compare a creative's variations side by sideEden un-rolls a creative's variation group and aligns dates, placements, copy, and CTAs with differences highlighted. Foreplay organizes ads into boards by brand.
- Turn an ad into a briefBriefs are Foreplay's flagship. Eden's Ad Brief boost does the same from chat.
- Chat that drafts with the ad's full context loadedBoost any ad into a chat that already has its creative, copy, and run history: reverse-engineer it, brief it, or draft variations of its hook.
- Analyze your own ad account's performanceForeplay's Lens connects to your ad account on higher tiers. Eden does not connect ad accounts.Lens
- Organic social research (outlier posts across seven platforms)Eden's Discover ships with 3M+ indexed organic posts across X, LinkedIn, Instagram, TikTok, YouTube, Threads, and Substack. Foreplay is ads only.
- Boards, notes, reader, and docs in the same workspaceAds save next to your organic saves, highlights, and drafts, not in a separate tool.Ad boards only
- Schedule and publish postsX, LinkedIn, Threads, IG, TikTok, Facebook, YouTube Shorts, Substack
- MCP server and API
- Free starting accessFree ad browsing, 100 saved items, no card7-day trial, card required
What Foreplay does well
- The most polished dedicated ad swipe file on the market, with years of agency adoption.
- A real creative-ops pipeline: briefs and storyboards built to hand off to editors and designers.
- Lens connects to your own ad account and analyzes what is working in your spend.
- A large community-fed discovery library saved by other media buyers.
What Eden does that Foreplay doesn't
- Free to browse. Eden's ranked feed of 100,000+ Meta and TikTok ads needs no card and no trial clock; Foreplay's Discovery sits behind a card-required trial.
- Ranked by proof of spend, with the receipts on every card: how long the ad has run and how many variations the brand is testing. TikTok top ads come with real CTR, views, and likes.
- Any brand on demand. Search a brand Eden doesn't track and its ads start landing in minutes; Foreplay caps tracked brands by tier.
- Variation compare. Eden lines up a creative's versions with dates, copy, and CTAs aligned and the differences highlighted, so you can see exactly what the brand changed and which version outlasted the rest.
- The rest of the workspace. Ads save next to organic outlier research across seven platforms, notes, and chat, and the draft you write from them schedules to eight platforms without switching tools.
Pick the tool that fits the work in front of you.
If you run a creative team or agency that lives in paid ads all day, hands briefs and storyboards to editors, and wants Lens reading your own ad account, Foreplay's dedicated pipeline is built for exactly that.
If you study ads to write your own content, ads or organic, Eden gives you the same swipe file plus a free ranked feed, brand pages on demand, variation compare, and the writing and scheduling workspace the research is for. Start free, browse the feed, and upgrade only if you want search.
Nobody else has clearly built something specifically for creators like this.
Both prices. No spin.
Verified August 2026. Competitor pricing changes; check their site to confirm.
- Free50 one-time AI credits, Discover, 100 saved items, 5 GB storage$0/forever
- PersonalUnlimited saved library, reader, highlights, connections; no AI credits$9/mo
- Personal PlusEverything in Personal, plus 150 AI credits/mo and Eden MCP$15/mo
- Starter200 EdenAI credits/mo for boosts, searches, and chat, 5 watchlist creators$29/mo
- ProMost picked750 EdenAI credits/mo for boosts, searches, and chat, 25 watchlist creators$79/mo
- BasicMost picked$49/mo annual, 1 user$59/mo
- Workflow$149/mo annual, 5 users, Spyder 15 brands$175/mo
- Agency$389/mo annual, 10 users, Spyder 50 brands$459/mo
Foreplay starts at $59/mo after a card-required trial, and brand tracking at scale needs the $175+ tiers. Eden's ad feed is free to browse, and Pro at $79/mo adds ad and brand search plus everything else in the workspace: organic research, AI, and scheduling.
Eden vs Foreplay, common questions.
Is Eden a good Foreplay alternative?
If you study ads to write your own content, ads or organic, Eden gives you the same swipe file plus a free ranked feed, brand pages on demand, variation compare, and the writing and scheduling workspace the research is for. Start free, browse the feed, and upgrade only if you want search.
What does Eden do that Foreplay doesn't?
Free to browse. Eden's ranked feed of 100,000+ Meta and TikTok ads needs no card and no trial clock; Foreplay's Discovery sits behind a card-required trial. Ranked by proof of spend, with the receipts on every card: how long the ad has run and how many variations the brand is testing. TikTok top ads come with real CTR, views, and likes. Any brand on demand. Search a brand Eden doesn't track and its ads start landing in minutes; Foreplay caps tracked brands by tier. Variation compare. Eden lines up a creative's versions with dates, copy, and CTAs aligned and the differences highlighted, so you can see exactly what the brand changed and which version outlasted the rest. The rest of the workspace. Ads save next to organic outlier research across seven platforms, notes, and chat, and the draft you write from them schedules to eight platforms without switching tools.
How much does Eden cost compared to Foreplay?
Foreplay starts at $59/mo after a card-required trial, and brand tracking at scale needs the $175+ tiers. Eden's ad feed is free to browse, and Pro at $79/mo adds ad and brand search plus everything else in the workspace: organic research, AI, and scheduling.
Should I use Eden or Foreplay?
Foreplay is a polished, ads-only swipe file with a strong brief workflow for creative teams. Eden does the same ad research, ranked by proof of spend and free to browse, inside a workspace that also holds your organic research, notes, AI, and scheduling. Pick Foreplay for a dedicated creative-ops pipeline; pick Eden if the ads you study are meant to become content you ship.
Does Foreplay have an MCP server?
Yes. Foreplay lists API access and an MCP on its paid plans (as of August 2026), covering its swipe file and discovery data. Eden's hosted MCP covers ad research plus the rest of the workspace: a brand's active ads, the longest-running ads in a niche, organic outlier research, boards, notes, drafting, and scheduling, so one connection gives Claude or ChatGPT the whole loop from research to published post.