Ad research for marketers, media buyers, and creators.

Study the ads that sell. Then write your own.

Every ad from Meta and TikTok, pulled daily and sorted by how long it has run. Study what sells, then write your own.

  • Ads pulled daily
  • Sorted by run time
  • Any brand's account
  • Compare variations
  • Saved forever
  • Ad to brief in chat
Open the ad library
01 · The library

Ranked by what brands can't fake.

  • A library that grows every day. Pulled from the Meta Ad Library and TikTok's top ads. Hundreds of top brands across 14 niches, and any brand you add.

  • Sorted by run time and variations. Meta hides likes and views on ads. It can't hide how long an ad has run or how many versions a brand keeps testing. Nobody pays to keep a losing ad alive.

  • A swipe file that can't rot. Save any ad to a board and Eden keeps a permanent copy of the creative, video included. The campaign ends, your copy stays.

Browse the ad library
02 · Tune it to your lane

Your niche. Your angle. Proven for how long.

  • Fourteen niches, twelve angles. Supplements to SaaS, coaching to apparel. Testimonial, founder story, us vs them, facts and stats. Every ad is tagged so the filters compose.

  • Platform and format. Meta or TikTok. Video, image, or carousel. TikTok top ads come with real CTR and likes; Meta ads carry run days and variations.

  • Set the proof bar. 30 days is a test that survived. A year is a winner. Two years is a control nobody has beaten.

Try it. Every ad on the right is a real row from Eden's library, pulled on September 18, 2026.

Browse the library
Search ad copy and headlines9 ads
PostsAdsLongest-running
Platform
Niche
Angle
Running
  • D
    DigitalMarketer · Tools and trainings to out-market the competition.DigitalMarketer · Education & courses · Other · Facebook
    1,882 days
  • F
    How To Sell Business Consulting Services... · How To Get Consulting Clients Using Ugly Ads. I got served this ad and I thought it didn't work... Until I looked behind the curtain!Frank Kern · Coaching & consulting · Features & benefits · Facebook, Instagram
    1,729 days
  • M
    Rutledge Vest · For those in pursuit of good times. Clothing inspired by the need for versatility and style.Marsh Wear Clothing · Apparel & accessories · Features & benefits · Facebook, Instagram, Messenger
    1,168 days
  • one sec · I used to spend so much time on instergram and tiktock. so I created this app. it's simple and effective: takes away instant dopamine. 1M ppl are already using it. have saved more than 3000 years of human lifetime.one sec · Fitness & wellness · Facts & stats · Instagram
    1,025 days
  • T
    Free Medicare Workshop - 100% Educational · Of course Medicare is confusing! Since when does the government make anything simple? I made a free educational video on EXACTLY how Medicare works.The Medicare Family · Health & telehealth · Other · Facebook, Instagram, Messenger
    1,013 days
  • D
    Thanks for Your Order! · Thanks for ordering from Dr. Squatch! Welcome to Squatch NationDr. Squatch · Beauty & skincare · Founder story · Facebook, Instagram, Messenger
    966 days
  • Z
    Vector Media can't live without Zapier · Turns out, Zapier is just another dream employee. See how automation keeps Vector Media's systems running smoothly.Zapier · SaaS & business tools · Testimonial · Facebook, Instagram, Messenger
    964 days
  • J
    Get prospects to COMMIT · What to say to get them off the fence and sold on your solution without high pressure tactics or lowering your status.Jeremy Miner · Coaching & consulting · Founder story · Facebook, Instagram
    917 days

and 1 more in the library

03 · The brands behind them

Any brand's whole ad account.

  • Every active ad on one page. How many are running, how long each has run, and which creatives they keep re-running.

  • Sort and filter the account. Active, longest-running, or newest. Image, video, or carousel. The same controls as the feed, scoped to one brand.

  • Their organic posts, next door. A brand's ads sit beside its social profiles in Eden, so you can study what they pay for and what they post for free.

Study a brand
04 · Compare variations

See exactly what they changed.

  • Winning ads never ship alone. Brands test versions against each other. Eden groups a creative's variations and lines them up side by side.

  • Dates, placements, copy, and buttons aligned. The rows that differ are highlighted, so the change that mattered jumps out.

  • The one that outlasted the rest. Run days on every column. The longest-running version is the one the brand's own data picked.

Compare an ad's variations
05 · Write your own

Break down why it keeps running.

  • The hook, the structure, the proof. In plain words you can act on, with the ad's copy, run history, and placements already in the chat.

  • Replicate the structure. Adapt the same shape to your offer, in your voice.

  • Spin variations. Fresh hooks and ad copy from the angle that already works.

Boost an ad
Questions, answered

The parts people ask about before they open the library.

Where do the ads come from?

Two sources: the Meta Ad Library, which covers ads running on Facebook, Instagram, and Messenger, and TikTok's public top-ads data. Both are official transparency datasets. Eden tracks hundreds of top brands across 14 niches, refreshes them daily, and adds any brand you search for on demand.

How does Eden rank ads when Meta doesn't show likes or views?

By proof of spend. Meta hides engagement on ads, but it can't hide how long an ad has been running or how many variations a brand is testing, and no brand keeps paying for an ad that doesn't convert. Eden ranks by those signals and shows them on every card. TikTok top ads come with real numbers: CTR, views, likes.

Can I research a brand Eden doesn't track yet?

Yes. Search the brand, or paste their Facebook page, Instagram handle, website, or an Ad Library link. Eden starts pulling their ads on the spot, and the first ones usually land within a couple of minutes. From then on the brand stays tracked and refreshes with everything else.

Do saved ads disappear when the campaign ends?

No. When you save an ad, Eden stores a permanent copy of the creative, video included. Ads vanish from the Meta Ad Library the moment a campaign stops; your swipe file keeps them forever.

How is this different from the Meta Ad Library?

The Ad Library is a search box with no ranking, no history, and no way to compare. Eden adds the parts that make research possible: ranking by run time and variations, brand pages that show a whole account at once, side-by-side variation compare, niche and angle filters, and a permanent swipe file connected to the rest of your workspace.

How does Eden compare to Foreplay and other ad swipe-file tools?

Dedicated swipe-file tools stop at the swipe file. Eden puts ad research in the same workspace as everything else: organic research across seven social platforms, boards, notes, chat, and scheduling. You can study a brand's ads next to their organic posts, brief from either, and ship the result without switching tools.

Can Eden help me write the ad, not just study it?

Yes. Every ad has a boost menu: Reverse Engineer breaks down why it works, Replicate adapts the structure to your offer, Variations spins fresh hooks and copy, and Ad Brief turns it into a creative brief. Each one opens a chat that already has the ad's creative, copy, and run history as context.

Is it free?

Browsing the ad feed is free on every plan, including brand pages. Typed search across ads and brands, and brand lists, are part of paid plans.

Can my AI agent research ads?

Yes. Eden's MCP exposes the ad library to Claude, ChatGPT, Cursor, or any MCP client: search ads by niche, pull a brand's active ads, and read your brand lists. Ask in plain language and your agent calls Eden for you.

What creators say

From 200 reviews by Eden creators.

Youssef Toufik
Youssef Toufik
Content Creator, The Weekly 1%
…I've already approved 10 reel ideas from Eden's research that I'm currently producing. What took an evening of doomscrolling now takes one search, and I keep my time back. …
Read more
Josée Bédard
Josée Bédard
Digital product creator, AI Digital Society
Before Eden, research took me hours and I still wasn't sure what would work. Now I search for outliers and see what's working in my space in minutes. I study the top titles, carousels and long-running ads, then save the best finds to boards so everything is in one place. …
Read more
Sarvam
Sarvam
Writer
…Talking about Eden's favourite features - I love DISCOVER and BOARDS. i mean that's all I can access properly anyways since I'm on the free plan. I usually start with the discover tab, set specific filters and start saving whatever catches my attention, to a BOARD. …
Read more
Ernesto Cuello
Ernesto Cuello
UGC creator, ernestocuellovo.com
It's easier to stay organized and have all of my creative process in 1 place. As an UGC creator I'm able to save interesting posts, write my content, research what's working on both the organic & ad space + automatically publish them all through cross-posting. …
Read more
CA
Caio Mioto
Founder, Agentik AI
My favorite Eden features are Discover, Boards, and the ability to chat with saved references. Discover helps me find ideas that have already proven they resonate, while Boards let me organize inspiration, hooks, and examples without losing the original context. …
Read more
GR
Grant Theriault
Creator
…My favorite tool is the "Chat With" Feature so I can dive deeper into concepts I save, ideas I have, or niche up and expand my content research to areas of the internet I wouldnt have access to without Eden.
Read more
See all 200 reviews
Eden

Stop guessing what sells.

The winning ads, the brands behind them, and the shortest path from their proof to your draft. Free to browse.

Open the ad library