Study the ads that sell. Then write your own.
- Browse 100,000+ ads from Meta and TikTok
- Sort by how long ads have run, the real proof
- Study any brand's ad account on one page
- Compare variations to spot the winning angle
- Save ads forever, even after they stop running
- Turn any ad into a brief or a draft in chat
Ad research is stuck in screenshot folders. And the Ad Library won't help you.
The Meta Ad Library technically shows every active ad. But it has no ranking, no history, and no answers: you can't sort by what's working, and the moment a campaign ends, the ad is gone.
So marketers hoard screenshots that lose their context the day they're taken. Which version won? How long did it run? What did the brand change along the way? A folder can't tell you.
Eden indexes the ads daily, ranks them by proof of spend, and keeps a permanent copy of everything you save.
Research, study, compare, write
The whole ad workflow, in one place.
Research ads that are proven to work
Browse ads pulled daily from the Meta Ad Library and TikTok's top ads. Filter by niche, angle, format, and platform. Sort by longest running or rising. When a brand keeps paying to run an ad, the ad is working.
Study the brands behind them
Every ad links to a brand page: the whole active account, how long each ad has run, and what they keep re-testing. Search any brand and Eden starts tracking it on the spot. Build brand lists to watch your competitors in one feed.
Compare variations side by side
Winning ads never ship alone; brands test versions against each other. Eden groups a creative's variations and lines them up side by side, with dates, placements, copy, and CTAs aligned, so you can see exactly what they changed and which version outlasted the rest.
Write your own
Boost any ad into a chat that already has its full context: reverse-engineer why it works, get an ad brief for your product, or draft variations of its hook. The research and the writing happen in the same place.
Reverse-engineer this ad. Why has it run for 214 days?. Write me an ad brief for my product based on this ad. Draft 5 variations of this hook for my offer
Ranked by proof, not by vibes
The signals brands can't fake.
Proof of spend
Meta hides likes and views on ads, so most tools just show you a wall of creatives. Eden ranks by what brands can't hide: how long an ad has run and how many variations it gets. Nobody pays to keep a losing ad alive.
Any brand, on demand
Hundreds of top brands tracked and refreshed daily, from supplements to SaaS to coaching. Missing one? Search it, and its ads start landing in minutes.
A swipe file that can't rot
Save any ad to a board and Eden stores a permanent copy of the creative. The campaign ends, your copy stays. And it sits next to your organic research, notes, and drafts, not in a separate tool.
Where the ads come from
- Meta Ad Library: Facebook, Instagram, Messenger
- TikTok's top-performing ads
- Hundreds of top brands, refreshed daily
- 14 niches, from supplements to SaaS
- Any brand added on demand
All of it is public transparency data. Eden's job is making it rankable, comparable, and yours to keep.
Research that flows into the work
Ads save to the same boards as your organic research. Chat with them, add a brand to a Custom AI's knowledge, paste any Ad Library link to capture the ad behind it, and share a public link when you want to show someone.
Run ad research from your AI.
Eden's MCP puts the same ad library behind Claude, ChatGPT, or any agent you run: ask for a brand's active ads or the longest-running ads in your niche, and draft from them without opening a tab.
Explore Eden MCPQuestions, answered.
Where do the ads come from?
Two sources: the Meta Ad Library, which covers ads running on Facebook, Instagram, and Messenger, and TikTok's public top-ads data. Both are official transparency datasets. Eden tracks hundreds of top brands across 14 niches, refreshes them daily, and adds any brand you search for on demand.
How does Eden rank ads when Meta doesn't show likes or views?
By proof of spend. Meta hides engagement on ads, but it can't hide how long an ad has been running or how many variations a brand is testing, and no brand keeps paying for an ad that doesn't convert. Eden ranks by those signals and shows them on every card. TikTok top ads come with real numbers: CTR, views, likes.
Can I research a brand Eden doesn't track yet?
Yes. Search the brand, or paste their Facebook page, Instagram handle, website, or an Ad Library link. Eden starts pulling their ads on the spot, and the first ones usually land within a couple of minutes. From then on the brand stays tracked and refreshes with everything else.
Do saved ads disappear when the campaign ends?
No. When you save an ad, Eden stores a permanent copy of the creative, video included. Ads vanish from the Meta Ad Library the moment a campaign stops; your swipe file keeps them forever.
How is this different from the Meta Ad Library?
The Ad Library is a search box with no ranking, no history, and no way to compare. Eden adds the parts that make research possible: ranking by run time and variations, brand pages that show a whole account at once, side-by-side variation compare, niche and angle filters, and a permanent swipe file connected to the rest of your workspace.
How does Eden compare to Foreplay and other ad swipe-file tools?
Dedicated swipe-file tools stop at the swipe file. Eden puts ad research in the same workspace as everything else: organic research across seven social platforms, boards, notes, chat, and scheduling. You can study a brand's ads next to their organic posts, brief from either, and ship the result without switching tools.
Can Eden help me write the ad, not just study it?
Yes. Every ad has a Boost menu: reverse-engineer breaks down why it works, Ad Brief turns it into a brief for your own product, and Variations drafts new takes on its hook. Each one opens a chat that already has the ad's creative, copy, and run history as context.
Is it free?
Browsing the ad feed is free on every plan, including brand pages. Typed search across ads and brands, and brand lists, are part of paid plans.
Can my AI agent research ads?
Yes. Eden's MCP exposes the ad library to Claude, ChatGPT, Cursor, or any MCP client: search ads by niche, pull a brand's active ads, and read your brand lists. Ask in plain language and your agent calls Eden for you.
Stop guessing what sells
The winning ads, the brands behind them, and the shortest path from their proof to your draft. Start browsing free.