Turn what you know into an AI people pay to talk to.
Your course can't answer questions. Your AI can.
- Build it from your posts, notes, and courses
- Answers your way, at any hour
- Put it in your course so lessons talk back
- Charge once, monthly, or yearly
- Works in Claude and ChatGPT too
- Bring your buyers from anywhere
I'm in Domain of Mastery mode. Fitness and philosophy, stuck for weeks: that's not an idea problem, it's a positioning problem. You have no defined domain to pull from yet, so every post feels like starting from zero.
Two lessons answer this directly.
Your Domain Of Mastery: It's not a niche. It's three things: what you know (your pillars), who you write to, and the transformation you take them through.
The Idea Capture System: Right now you're trying to invent. That's why it hurts.
Nothing is built yet. Want to start the interview? Say go and I'll open Lesson: Your Domain Of Mastery and walk you through it question by question.
Answering the same DMs every week? Charge for the answers.
Start with what you've made. Your posts, notes, lessons, files, and boards. The AI reads it all.
Pick the shape. An AI tool, an AI with a library, or a course taught by AI.
Write it your way. Set its instructions and conversation starters, or let Write with AI draft them.
Free to build. Make it, test it, and preview it as a buyer on any plan.
- 1Open Store → Products and click New product.
- 2Pick Custom AI.
- 3On Knowledge, choose what you're selling and add your modules.
Sell a version of you that answers at 2am.
It knows every lesson. Every module and resource you add is something it can answer from, by name.
It answers your way. It follows your instructions and your method, not a generic chatbot's.
It starts them off right. A welcome page from you, and starter questions so nobody stares at a blank box.
Web and phone. Buyers open it in Eden on the web, iPhone, and Android, whenever they're stuck.
- 1On Configure, write its Instructions and up to four Conversation starters.
- 2On Knowledge, click Write it for the Start here page.
- 3Click Preview as buyer and ask it what your buyers ask you.
Same course. Now it answers back.
It knows the lesson they're on. The chat sits beside the lesson and works from it.
Their idea, your lesson. Buyers bring their own topic and see the lesson applied to it.
Still stuck? They ask you. One tap sends the question to you. Your answer shows under the lesson for every buyer.
Notes and checkmarks. On a course, lessons check off as they go. One notebook holds their notes.
- 1On Knowledge, add each lesson as a module.
- 2Group them with Add section.
- 3Publish. Every lesson opens with the chat beside it.
Courses sell once. An AI can bill monthly.
One-time or membership. Set a monthly price, a yearly price, or both. Buyers pick on the page.
A free trial, if you want. Let people try it free for 1 to 90 days before the first charge.
Fair to cancel. Members keep access to the end of the period they paid for.
Paid to your Stripe. Eden takes 5% a sale, or 2% on Max.
- 1On the Offer step, set How buyers pay to Membership.
- 2Fill in Monthly price, Yearly price, or both.
- 3Want a trial? Turn on Offer a free trial and set the days.
Give buyers AI credits. At wholesale.
Built into the price. Include 100, 250, 500, or 1,000 credits with each purchase, or every month on a membership.
At wholesale. You pay far less for them than buyers pay to top up on their own.
Paid from the sale. On a paid product, the cost comes out of each sale, before Eden's cut.
On free products too. Load a balance for your customers, and every free signup gets its credits from it.
- 1On the Offer step, find Include AI credits.
- 2Pick 100, 250, 500, or 1,000. Your page shows it under the price.
- 3Free product? Add funds first under Customers → Customer credits.
Your AI, inside their ChatGPT.
Where your buyers already work. Claude, ChatGPT, Cursor, and Claude Code, through the Eden MCP.
Same AI. It loads with your instructions and your knowledge.
No Eden credits. Chats there run on the buyer's own app and use no Eden credits.
Two clicks to set up. Connect Eden once, then open a chat with your AI already loaded.
- 1Nothing to set up on your side. Every Custom AI you sell gets this.
- 2Buyers open the account menu and pick Use in Claude, ChatGPT, or Cursor.
- 3They click Connect, then Open in their app.
Already sold a course? Bring your students.
Upload a list. A CSV or pasted emails. Pick up to ten products, and they get lifetime access.
Label where they came from. Like Stan, Gumroad, or your old course platform.
Your choice of email. Send everyone an access email, or bring them over quietly.
Refunds handled. A full refund takes away access on its own.
- 1Go to Customers → Add customers → Import a list.
- 2Tick up to 10 live products and add a source.
- 3Upload a CSV or paste emails, then click Review import.
How Dan Koe sells his courses now.
I rebuilt all 4 of my courses in Eden. Each one now comes with an AI that knows every lesson.
Then I built Dan Koe AI from my books, courses, and years of posts.
Students don't just watch anymore. They ask, and get an answer in my words.
Custom AI · by Dan Koe
Build it free. Sell from $29 a month.
Make the whole thing before you pay a cent. When it's ready, pick a plan and publish.
Sales go straight to your Stripe. Stripe's processing fee comes out of your share. Included AI credits come out of the sale at a wholesale rate, before Eden's cut. Every plan: see pricing.
What people ask before they sell one.
What exactly am I selling?
A Custom AI: an AI built from what you've made, like your posts, notes, courses, and files. You write its instructions and pick what it reads. Buyers chat with it, and it answers from your material the way you would. It can stand alone, come with a library of lessons and resources, or teach a full course.
Do I need a course first?
No. On the Knowledge step you pick what you're selling: An AI tool, An AI with a library, or A course taught by AI. Plenty of people start with their posts and notes. Already have a course? Add the lessons as modules and the AI answers from them.
How do I charge for it?
Set How buyers pay to One-time, or to Membership with a monthly price, a yearly price, or both. Money goes to your own Stripe account. Eden takes 5% a sale (2% on Max), and Stripe's fee comes out of your share.
Who pays for the AI?
Buyers get Eden's 50 free AI credits, and their chats start on the Fast model at one credit a message. You can include 100, 250, 500, or 1,000 more with each purchase, or every month on a membership. You get them at a wholesale rate, taken out of the sale. In Claude, ChatGPT, or Cursor it uses no Eden credits at all.
Can buyers use it in ChatGPT or Claude?
Yes. Every Custom AI they buy has a setup page for Claude, ChatGPT, Cursor, and Claude Code. They connect Eden once, then start a chat with your AI already loaded, with your instructions and knowledge. Their own app's usage still applies.
What if a buyer needs a real answer from me?
Under a lesson's answers, buyers can tap Still stuck? Ask and your name. The question comes to you, and the answer shows under that lesson for every buyer. The AI also uses your past answers next time.
Can I bring the students I already have?
Yes, from Starter. Upload a CSV or paste emails under Customers, choose up to ten products, and everyone gets lifetime access. Add a source label like the platform you're leaving, and choose whether to send access emails.
What plan do I need?
Building is free on every plan. Publishing needs Starter ($29 a month), Pro, or Max on the workspace that owns the store.
What about refunds?
Your Stripe account handles payments, tax, and refunds. A full refund takes away the buyer's access automatically. You can also remove one person's access without a refund.
Does it work on phones?
Buying happens on the web. After that, the AI and its lessons show up in the buyer's Eden app on iPhone and Android.
Selling something else too? See your store for courses, downloads, coaching, and newsletters. Building one for yourself? See Custom AI.
You already know the answers. Let people pay for them.
Build it free. Selling starts on Starter, $29/mo.
Build yours free