Eden vs Substack

Keep your newsletter on Substack. Use Eden for everything it can't sell.

Substack is a great home for a newsletter. Eden adds what it doesn't do: sequences that turn free downloaders into buyers, a store for your courses and coaching, and signups that still land in your Substack. And if you ever want it, a paid newsletter for 5%.

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The short version

Checked October 4, 2026

You don't have to choose. Substack is free to start and has the best built-in discovery: Notes, recommendations, and an app millions of readers use. Eden sells courses, coaching, calls, and Custom AI, with sales emails that know who bought, and sends your store's signups to Substack automatically. Most creators use both: the newsletter on Substack, the selling on Eden. If Substack's 10% on paid subscriptions starts to hurt, Eden can sell the paid newsletter too, for 5% (2% on Max).

01 · Use both

Your newsletter stays on Substack. Your sales run on Eden.

  • Signups go to your Substack. Add a signup block to your Eden store page, and new readers are added to your Substack automatically. No other app does this.

  • Pick who goes where. Send newsletter signups to Substack, and buyers and free downloaders to Eden, where sequences sell to them.

  • Two lists, both clean. Readers get your newsletter. Buyers and downloaders get the emails that sell your next product.

02 · Downloaders to buyers

The emails Substack doesn't send.

  • A sequence does the selling. On Pro, someone who claims your free guide gets a few emails a few days apart that sell your course. Anyone who buys leaves it.

  • Starts on what they did. Buys a product, claims a free one, starts checkout without buying, gets a tag, or a membership ends.

  • Substack has the network. Notes, recommendations from other writers, and the Substack app bring readers you'd never reach on your own. Eden has nothing like it, which is why many writers keep both.

03 · Everything else you sell

Your newsletter, next to your next offer.

  • One store. Courses, coaching, paid calls, downloads, bundles, and a Custom AI people can talk to, all on the same checkout.

  • Emails that know who bought. Broadcast to readers who haven't bought your course, recover checkouts people didn't finish, and stop pitching buyers.

  • Substack sells subscriptions. Paid tiers, founding members, and gift subscriptions. Anything else you sell lives on another tool.

04 · If you sell it on Eden

A paid newsletter for half Substack's cut.

  • 5% on Starter and Pro. 2% on Max. Substack takes 10% of every payment, renewals included, for as long as you publish.

  • Price it your way. Monthly, yearly, or both, a free trial from 1 to 90 days, or a one-time price for lifetime access.

  • Substack costs nothing up front. No plan fee and an unlimited free list. At small paid revenue, Substack is cheaper. The math is below.

Side by side

Eden and Substack, in plain words.

Checked October 4, 2026. A dash means the tool does not do it.

Money
  • Cost to start
    Eden$29/mo on Starter
    SubstackFree
  • Cut of paid subscriptions
    Eden5%, or 2% on Max
    Substack10%
  • Payment processing
    EdenStripe's fee
    SubstackStripe's fee, plus 0.7% recurring billing
  • Email list
    Eden250 contacts included, then from $15/mo for 1,000
    SubstackUnlimited, free
  • Money goes to
    EdenYour Stripe
    SubstackYour Stripe
The newsletter
  • Paid subscriptions, monthly and yearly
    Eden
    Substack
  • Free trials
    Eden1 to 90 days
    Substack
  • One-time price for lifetime access
    Eden
    Substack
  • Free sample issue on your page
    Eden
    SubstackFree posts and previews
  • Archive for paying readers
    EdenIn Eden, on web and phone
    SubstackOn your Substack site and app
  • Public web archive and SEO
    Eden
    Substack
  • Comments, chat, podcasts, video
    Eden
    Substack
Growth
  • Discovery network
    Eden
    SubstackNotes, recommendations, the app
  • Signup block on your page
    EdenOn your store page and link in bio
    SubstackOn your Substack
  • Sales sequences
    EdenOn Pro: free to paid, welcome, win back
    SubstackWelcome email only
  • Affiliates for your products
    EdenOn Pro
    Substack
Everything else you sell
  • Courses, coaching, downloads
    Eden
    Substack
  • Paid calls on your calendar
    Eden
    Substack
  • Custom AI trained on your work
    Eden
    Substack
  • Checkout recovery
    EdenOn Pro
    Substack
  • Connect your email tool
    EdenKit, beehiiv, GoHighLevel, Substack, Zapier
    Substack

Based on published product information. Features and prices can change.

Money, plainly

What each plan buys, and what each sale costs.

Eden Starter, 1,000 contacts
$44a month
5% per sale
  • Your paid newsletter and its reader archive
  • Broadcasts to 1,000 contacts, free and paid
  • Courses, coaching, calls, and downloads in the same store
  • The whole workspace and 200 AI credits a month
Substack
$0a month
10% per sale
  • Your newsletter, web archive, and app
  • An unlimited free list
  • Notes and recommendations
  • Podcasts, video, chat, and comments
Sales in a month
Eden, you keep
Substack, you keep
$500
$431
$450
$1,000
$906
$900
$5,000
$4,706
$4,500

After the monthly plan and the platform fee. Payment processing comes out on both sides and is left out here.

Below about $900 a month in paid subscriptions, Substack leaves you more. Past that, Eden does, and the gap grows with every reader. On Max the cut drops to 2%. A bigger free list costs more on Eden and nothing on Substack, so count it in.

Credit where it's due

What Substack does well

  • Free to start, with an unlimited free list.
  • Notes, recommendations, and an app that bring new readers.
  • A public web archive Google can find, plus podcasts, video, and comments.
  • No monthly fee at all, so it's cheaper at small paid revenue.
The wedge

What Eden does that Substack doesn't

  • Store signups added to your Substack automatically, so you can keep it.
  • Courses, coaching, calls, downloads, and Custom AI in the same store.
  • Sequences that turn free downloaders into buyers, and checkout recovery.
  • A paid newsletter for 5%, or 2% on Max, if you want one, against Substack's 10%.
Honest recommendation

Pick the tool that fits the work in front of you.

Pick Substack if

For the newsletter itself, Substack is hard to beat: free to start, a network that finds you readers, and a public archive. Keep it there.

Pick Eden if

For everything you sell around it: courses, coaching, downloads, and the sequences that turn free readers into buyers. And for the paid newsletter itself, if 10% has started to hurt.

Use both, or move over

Keep Substack, or bring your list if you want.

  • Use both. Connect Substack in Integrations and new signups from your store are added to your Substack. Nothing to move.

  • Or import your free list. Export subscribers from Substack as a CSV and upload them in Customers. Eden checks every address and skips ones that would bounce.

  • Bring your old posts. Upload issues as Markdown files, one per issue, so new subscribers open a full archive.

  • Paid subscribers start fresh. Eden can't move Substack's paid subscriptions over yet, so readers would subscribe again on Eden.

Pricing, plainly

Both prices. No spin.

Verified October 4, 2026. Competitor pricing changes; check their site to confirm.

Eden
  • Free
    No email. Your store page and 50 one-time AI credits
    $0/forever
  • StarterMost picked
    Broadcasts, 250 contacts and 5,000 sends a month, your store at 5% a sale
    $29/mo
  • Pro
    Everything in Starter, plus sequences and checkout recovery
    $79/mo
A bigger list is one flat list size on any paid plan: $15/mo for 1,000 contacts, $79 for 10,000, up to 500,000.
Substack
  • Free newsletter
    Unlimited subscribers, no fee
    $0
  • Paid newsletterMost picked
    Of every paid subscription, plus Stripe's fees
    10%
  • Custom domain
    Optional
    One-time fee
No monthly plans. Substack earns only from paid subscriptions.

Substack costs nothing to run a newsletter, so keep it for that. If you move your paid newsletter to Eden, it costs less than Substack's 10% once it passes about $900 a month, and the plan also covers your store.

FAQ

Eden vs Substack, common questions.

Do I have to leave Substack to use Eden?

No. Keep your newsletter on Substack and use Eden for your store and sales emails. Signups from your Eden store page are added to your Substack automatically, and Who goes where lets you send newsletter signups to Substack and buyers and free downloaders to Eden.

How much does Substack take?

10% of every paid subscription, plus Stripe's processing fee (about 2.9% + 30¢) and a 0.7% recurring billing fee. Free newsletters cost nothing.

How much does Eden take for a paid newsletter?

5% of each payment on Starter and Pro, and 2% on Max, plus Stripe's fee. Publishing needs Starter at $29 a month. Paying subscribers count toward your list size: 250 contacts are included, and bigger lists start at $15 a month for 1,000.

When is Eden cheaper than Substack?

Once your paid subscriptions bring in more than about $900 a month on Starter with 1,000 contacts. Below that, Substack's 10% is less than Eden's plan plus 5%.

Can I move my paid Substack subscribers to Eden?

Not automatically yet. You can import your free list as a CSV and upload old posts as Markdown, but paid readers would subscribe again on Eden.

Does Eden have Notes or recommendations?

No. Eden has no discovery network and no public web archive, so readers find you through your own channels. Many writers keep posting Notes on Substack and connect it to Eden.

Can I use Substack and Eden together?

Yes. Connect Substack in Your store → Integrations, and new buyers and signups from your Eden store are added to your Substack automatically through the Eden desktop app or browser extension.

Keep your Substack. Add the store.

Sell your courses, coaching, and downloads, with signups that still land in Substack.

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