Kit is a full email platform with a big free plan, visual automations, and newsletter growth tools. Eden's email marketing lives inside your store, so emails start when someone buys, stop when they buy the next thing, and win back checkouts.
Start freeChecked October 7, 2026
Kit is the better newsletter, with 10,000 free subscribers and growth tools like recommendations and sponsorships. Eden's emails come with your store, so they start on a purchase, skip people who already bought, and bring back people who left checkout. Pick Kit to grow and run a newsletter. Pick Eden if your emails exist to sell your own courses, products, and coaching, or keep Kit and connect it to Eden.
Starts on a purchase. Someone buys or claims a product, signs up on your page, gets a tag, or their membership ends. The sequence starts on its own.
Stops pitching buyers. Set what the sequence sells. Anyone who buys it leaves, so they never get a sales email for something they own.
Kit makes it a rule. Removing buyers from a sales sequence is a rule you set up in a visual automation, from Creator.
Start on anything in your store. Someone buys, signs up, gets a tag, or leaves checkout. Then send sequences, wait, add tags, or give them a product.
Split by what they did. Yes / No, or up to 10 paths, by tags, purchases, email opens, or fields you imported.
Start from a template, or from chat. Buyer onboarding, Lead to buyer, Win back members, and Clean your list. Or describe it in chat and Eden builds it as a draft. Kit's visual automations are unlimited from Creator.
Built into your checkout. When someone types their email and doesn't buy, the Abandoned checkout sequence sends a reminder an hour later and another the next day.
Buying takes them out. The moment they finish checking out, the reminders stop.
Kit does this for shops. Abandoned checkout emails from Creator, for Shopify, Fourthwall, and Wix stores.
Everyone lands in one place. Buyers, free claims, page signups, form answers, and people who left checkout all show up in Contacts, next to what they bought.
Filter by what they did. Send a broadcast to people who bought one product, have a tag, or signed up on your page.
Kit has the bigger free plan. Up to 10,000 subscribers free, with unlimited landing pages and forms.
Money next to opens. Every broadcast and every sequence email shows sent, opened, clicked, and dollars earned from your store.
Write it with AI. Pick the product a sequence sells and the AI drafts every email for 10 credits.
Kit grows a newsletter. Recommendations, sponsorships, and subscriber referrals on Pro. Eden has none of these.
Checked October 7, 2026. A dash means the tool does not do it.
Based on published product information. Features and prices can change.
If email is the product, a newsletter you want to grow with recommendations, sponsors, and referrals, Kit is the better tool, and its free plan goes further.
If your emails exist to sell your own courses, downloads, and coaching, Eden's emails come with the store and know who bought what. You can keep Kit connected for your newsletter.
Keep your newsletter in Kit. Connect Kit in Integrations. Buyers and signups from your store land in Kit too, and Eden's emails handle the sales.
Or bring your list over. Export from Kit and upload the CSV in Customers. Eden keeps tags and custom fields. Importing is free up to your plan's contacts: 10,000 on Free and Starter. Email is priced by your sends, not your list. Only import people who bought from you or agreed to hear from you. Imported people get broadcasts, not sequences.
Nothing to warm up. Eden sends from its own address, checks every uploaded address, and sends your first big email in stages.
Verified October 7, 2026. Competitor pricing changes; check their site to confirm.
For broadcasts alone, Kit's free plan costs less up to 10,000 people. With sequences, Eden Pro costs less than Kit Creator for a weekly email to 10,000 or more, with your store, courses, coaching, and calls on the same plan. Kit costs less for small lists and for daily sending.
For emails that sell your own products, yes: broadcasts, sequences that start on a purchase, and checkout recovery. Eden also has visual automations, A/B subject lines, and a newsletter page with a public archive. For growing a newsletter with recommendations, sponsorships, and subscriber referrals, Kit does more. Many creators keep Kit for the newsletter and connect it to Eden.
Kit is free up to 10,000 subscribers, so for broadcasts alone its free plan wins. With sequences it depends on your list and how often you send. Eden's email is priced by your sends, not your list. Starter ($29 a month) includes 10,000 contacts and 10,000 sends a month, and Pro ($79) includes 50,000 contacts and 50,000 sends. Extra sends start at 10,000 a month for $10 and get cheaper per send as you grow, only if you turn that on. Compare Kit Creator with Eden Pro, since both have sequences. For a weekly email, Eden Pro costs less: $79 a month at 10,000 people against $139 on Kit Creator, and $114 at 25,000 against $199. At 25,000 people twice a week it's $154 against $199. Kit costs less for small lists ($39 at 1,000 against $79) and if you email 10,000 or more people every day ($139 against $154 at 10,000). These are both paid monthly; Kit is about 17% less paid yearly. Eden's price also covers your store, courses, coaching, calls, and AI credits.
Yes. Connect Kit in Your store → Integrations. Buyers, free claims, and page signups are added to Kit, so your newsletter keeps growing while Eden sends the sales emails.
No. Eden sends from your store handle on Eden's sending address, so there is nothing to set up or warm up. On Pro and up you can send from your own domain instead, for a sending reputation that's only yours.
Kit takes 3.5% + 30c, with card processing included. Eden takes 5% and Stripe's fee comes out of your share. Kit's selling covers digital products and subscriptions. Eden's covers courses, coaching, calls, memberships, and Custom AI too.
Broadcasts, sequences that know who bought, and checkout recovery, inside your store.
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