Kit is a full email platform with a big free plan, visual automations, and newsletter growth tools. Eden's email marketing lives inside your store, so emails start when someone buys, stop when they buy the next thing, and win back checkouts.
Start freeChecked October 1, 2026
Kit is the better newsletter, and on its own it costs less, with 10,000 free subscribers and deep automations. Eden's emails come with your store, so they start on a purchase, skip people who already bought, and bring back people who left checkout. Pick Kit to grow and run a newsletter. Pick Eden if your emails exist to sell your own courses, products, and coaching, or keep Kit and connect it to Eden.
Starts on a purchase. Someone buys or claims a product, signs up on your page, gets a tag, or their membership ends. The sequence starts on its own.
Stops pitching buyers. Set what the sequence sells. Anyone who buys it leaves, so they never get a sales email for something they own.
Kit's automations go deeper. Unlimited visual automations from Creator, with branches you build. Removing buyers from a sales sequence is a rule you set up.
Built into your checkout. When someone types their email and doesn't buy, the Abandoned checkout sequence sends a reminder an hour later and another the next day.
Buying takes them out. The moment they finish checking out, the reminders stop.
Kit does this for shops. Abandoned checkout emails from Creator, for Shopify, Fourthwall, and Wix stores.
Everyone lands in one place. Buyers, free claims, page signups, form answers, and people who left checkout all show up in Contacts, next to what they bought.
Filter by what they did. Send a broadcast to people who bought one product, have a tag, or signed up on your page.
Kit has the bigger free plan. Up to 10,000 subscribers free, with unlimited landing pages and forms.
Money next to opens. Every broadcast and every sequence email shows sent, opened, clicked, and dollars earned from your store.
Write it with AI. Pick the product a sequence sells and the AI drafts every email for 10 credits.
Kit grows a newsletter. A newsletter website, recommendations, sponsorships, and subscriber referrals on Pro. Eden has none of these.
Checked October 1, 2026. A dash means the tool does not do it.
Based on published product information. Features and prices can change.
If email is the product, a newsletter you want to grow with recommendations, sponsors, and referrals, Kit is the better tool, and its free plan goes further.
If your emails exist to sell your own courses, downloads, and coaching, Eden's emails come with the store and know who bought what. You can keep Kit connected for your newsletter.
Keep your newsletter in Kit. Connect Kit in Integrations. Buyers and signups from your store land in Kit too, and Eden's emails handle the sales.
Or import your buyers. Upload them in Customers. Only import people who bought from you or agreed to hear from you. Imported people get broadcasts, not sequences.
Nothing to warm up. Eden sends from its own address, checks every uploaded address, and sends your first big email in stages.
Verified October 1, 2026. Competitor pricing changes; check their site to confirm.
For email alone, Kit costs less. Eden costs more for the email and includes your store, courses, coaching, and calls on the same plan.
For emails that sell your own products, yes: broadcasts, sequences that start on a purchase, and checkout recovery. For a newsletter with a website, recommendations, sponsorships, and A/B tests, Kit does more. Many creators keep Kit for the newsletter and connect it to Eden.
For email alone, no. Kit Creator is $33 a month at 1,000 subscribers and Kit is free up to 10,000. Eden is $29 a month on Starter or $79 on Pro, plus a list size past 250 contacts ($15 for 1,000, $79 for 10,000). Eden's price also covers your store, courses, coaching, calls, and AI credits.
Yes. Connect Kit in Your store → Integrations. Buyers, free claims, and page signups are added to Kit, so your newsletter keeps growing while Eden sends the sales emails.
No. Eden sends from your store handle on Eden's sending address, so there is nothing to set up or warm up. The trade-off is you can't send from your own domain.
Kit takes 3.5% + 30c, with card processing included. Eden takes 5% and Stripe's fee comes out of your share. Kit's selling covers digital products and subscriptions. Eden's covers courses, coaching, calls, memberships, and Custom AI too.
Broadcasts, sequences that know who bought, and checkout recovery, inside your store.
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