FRIEND profile picture

FRIEND top posts and content strategy

@levelupwithfriendSubstack190K followersOriginal profile

FRIEND posts on Substack to 190K followers. Over the last 3 months they published 142 posts, about 11 per week. A typical post earns around 74 likes. Notes are their strongest format, averaging 23.9x their baseline. Their biggest outlier did 100x+ their typical likes.

The numbers, from 1259 indexed posts

Typical post
74 likes
Median of their last 30 posts
Posting cadence
11/week
142 posts in the last 90 days
Format mix
94% notes
6% articles
Best format
Notes
Averages 23.9x their baseline

Outlier spotlight

Their single biggest overperformance: 100x+ the likes of their typical post.

We’ve normalized overconsumption. Podcast while walking. Reels in the bathroom. Music while cooking. Netflix while eating. Something is alwa

We’ve normalized overconsumption. Podcast while walking. Reels in the bathroom. Music while cooking. Netflix while eating. Something is always filling the silence. It’s like we’re scared of being alone with our own thoughts. There’s no breathing space left for your mind. And…
90K likes100x+ their baselineView the original on Substack

Top posts by performance against their own baseline

The older you get, the more you realize luck is just exposure.

The older you get, the more you realize luck is just exposure. If you sit in the same chair, same routine, talking to the same people, nothing new happens. You have to touch the world to win. Travel more. Talk to strangers. Try a new coffee spot. Post on social media. Start a…
44.9K likes100x+ their baselineView the original on Substack

Be bored more often. Go for long walks. Meditate. Journal your thoughts. Read new books. Spend time alone in nature without your phone. You'

Be bored more often. Go for long walks. Meditate. Journal your thoughts. Read new books. Spend time alone in nature without your phone. You'll start to understand yourself a lot much better. Your brain comes up with its best ideas when it is left to wander. In those quiet…
39.3K likes100x+ their baselineView the original on Substack

This line from Atomic Habits isn't ready to leave my head:

This line from Atomic Habits isn't ready to leave my head: "It doesn't make sense to continue wanting something if you're not willing to do what it takes to get it. If you don't want to live the lifestyle, then release yourself from the desire. To crave the result but not the…
56.6K likes100x+ their baselineView the original on Substack

What you do in private eventually shows in public.

What you do in private eventually shows in public. The books you read show up in conversations. Your diet shows in your energy. Your discipline shows in your confidence. Your focus shows in your results. You are shaped by what you do when no one’s watching. Prioritize your time…
28.8K likes100x+ their baselineView the original on Substack

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Data updated 20 Sep 2026.

About this page: the stats above are computed from FRIEND's public Substack posts, shown as short attributed previews that link to the original. Eden is not affiliated with or endorsed by FRIEND. If you are FRIEND and want this page corrected or removed, email [email protected] — removals are honored at the next site update, typically within a week.