See where your sales come from
See which sites send visits and sales, where people drop off on each product, and what to try next, on your store and in a Monday email.
Open Your store and stay on Overview. Scroll past the chart to What to try next, Where sales come from, and Where people drop off. They cover the last 30 days.
Read "Where sales come from"
Each row is one source, like YouTube, X, Instagram DM, or your newsletter.
| Column | What it counts |
|---|---|
| Visits | People who opened a product page. One per browser, product, day. |
| Buy clicks | People who started checkout or claimed a free product. |
| Sales | New buyers. Refunds, add-ons, and renewals are left out. |
| Converts | Sales divided by visits. |
| Money | What those buyers paid, add-ons included. |
Eden works out the source from the link's UTM tags first, then the site the visitor came from. A visit with neither shows as Direct or unknown.
Read "Where people drop off"
Each product shows visits, then Buy clicks, then sales. Eden judges it on how many visits turn into sales:
| Product | Weak | Excellent | Judged after |
|---|---|---|---|
| Paid | under 1.5% | 4% and up | 200 visits |
| Free | under 10% | 30% and up | 50 visits |
Then it labels where the product loses people:
- Needs more visits: too few visits to judge yet. Get more eyes on it first.
- Visitors aren't buying: weak conversion and few Buy clicks. The page isn't convincing people.
- Few finish checkout: weak conversion, but plenty click Buy. The price or checkout is the snag.
- Working or Converting really well: the page does its job. More visits means more sales.
Use "What to try next"
Eden shows up to three tips from your numbers, most useful first. Each one says what to try, and most have a button that takes you there, like Make an Auto-DM, Edit the page, or Add a discount code.
Get it by email every Monday
Eden emails you a short report every Monday morning, in your time zone: last week's visits, Buy clicks, and sales, where most of them came from, and one thing to try. It only comes in weeks your store had visits or sales.
To turn it off, open Your store → Storefront and switch off Weekly store email. The link at the bottom of the email goes there too.
Get more accurate sources
- Add UTM tags to links you share, like
?utm_source=youtube. Tags beat guessing from the site. - Link to a store product from an Auto-DM. Those sales show as Instagram DM.
- Share your store page freely. Tags and
?code=discounts carry through to the product a visitor opens.
Track ad sales with Meta Pixel, Google Analytics, and UTMs
Add your Meta Pixel, Conversions API token, and Google Analytics to your store, and see which ad each sale came from.
Instagram Auto-DMs
Send a DM with your link when someone comments a keyword, replies to a story, or messages you on Instagram.
Build an AI product from what you know
Use The Product Builder to turn your experience into a course, a product AI, and a sales page you can sell in your store.
Email us. A real person reads every message.
Tell us what you tried and where you got stuck. We answer within one business day.
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