Instagram Auto-DMs

What you can automate

Each automation pairs one trigger with the DM it sends:

• Comment keyword → DM — someone comments a keyword (like "LINK") on a post, and they get your DM. You choose which posts it watches: one specific post, your next post, or every new post.
• Story reply → DM — anyone who replies to your stories gets the DM.
• DM keyword → DM — an incoming message containing your keyword gets an automatic reply.
• DM reaction → DM — someone reacts to a DM (optionally a specific emoji) and gets a follow-up.
• Public comment reply — instead of a DM, post an automatic public reply to matching comments. Comment→DM automations can also add a companion public reply ("just sent it — check your DMs!").

Set up your first automation

1. 01

   Connect Instagram

   Auto-DM runs on the Instagram account you've connected under Settings → Scheduling. If you connected Instagram a while ago, Eden may ask you to reconnect once — messaging permissions are granted at connect time, and automations can't see your comments and DMs without them.

2. 02

   Create the automation

   Open Auto-DM in the sidebar (under More) and click New automation. Pick a trigger, add your keywords, and write the DM. The live preview shows exactly what the recipient sees.

3. 03

   Add your link

   Paste the destination link. Eden sends a short edn.so link and counts every click, so your cards show sends, clicks, and click-through rate. You can claim a custom name (edn.so/your-name), or turn tracking off to send the raw URL instead.

Post targeting for comment automations

Instagram automations watch one post at a time, so comment automations come with three scopes:

• A specific post — pick from your recent posts; the automation starts immediately.
• Your next post — the automation arms itself on the next post you publish (within a few minutes of it going live).
• Every new post — each new post is watched automatically. Eden keeps your most recent posts armed and retires the oldest ones as new posts come in — old posts get almost no new comments, so coverage stays where the engagement is.

Timing and delivery

A few behaviors are built in — they make automations feel human and keep your account safe:

• DMs send with a short natural delay (roughly 20–60 seconds) instead of instantly.
• The same person won't receive the same automation's DM twice within 7 days.
• Public comment replies are capped per day per automation to avoid spam flags.
• Instagram itself limits how many DMs an account can send per hour; very viral posts may deliver over a longer window.

Links and click tracking

• Tracked links use the edn.so domain and show clicks on the automation's card.
• Editing your link later keeps the same short link — DMs already sent point at the new destination.
• Custom link names are first-come, first-served and can't be renamed after creation (a rename would break links already sent).
• Turn Track clicks off at creation to send the raw URL; click stats are hidden for those.

Troubleshooting

• "Connect Instagram in Settings → Scheduling first." — the workspace (or the selected brand) has no Instagram connected yet.
• "Instagram needs a quick reconnect to enable messaging." — disconnect and reconnect Instagram in Settings → Scheduling. Connections made before messaging was enabled can't receive comment or DM events until they're relinked.
• Automation shows "Paused — out of credits." — your workspace's credits hit zero. Top up or wait for your monthly refill; automations resume automatically. Auto-refresh prevents this entirely.
• You've hit the automation limit. — each workspace can run up to 10 automations; delete one you no longer need.
• DMs aren't sending on an old post. — comment automations only catch comments made after the automation was created; earlier comments never trigger.