Michael Easter profile picture

Michael Easter top posts and content strategy

@michaeleasterSubstack140K followersOriginal profile

Michael Easter posts on Substack to 140K followers. Over the last 3 months they published 92 posts, about 7.2 per week. A typical post earns around 27 likes. Articles are their strongest format, averaging 3.6x their baseline. Their biggest outlier did 100x+ their typical likes.

The numbers, from 860 indexed posts

Typical post
27 likes
Median of their last 30 posts
Posting cadence
7.2/week
92 posts in the last 90 days
Format mix
55% articles
45% notes
Best format
Articles
Averages 3.6x their baseline

Outlier spotlight

Their single biggest overperformance: 100x+ the likes of their typical post.

A few years ago, I got a message from Charlie Kirk. He wanted me to come on his podcast.

A few years ago, I got a message from Charlie Kirk. He wanted me to come on his podcast. All I knew about him then was that he was a right-wing political commentator. I don’t publicly discuss politics because my books cover health and the human experience, which is universal. So…
6.5K likes100x+ their baselineView the original on Substack

Top posts by performance against their own baseline

🇺🇸🇺🇸🇺🇸

🇺🇸🇺🇸🇺🇸 The drought is over. Team USA Hockey wins Olympic gold for the first time since the Miracle on Ice in 1980. 🦅🏒🦅🏒
537 likes20.2x their baselineView the original on Substack

The 2% Manifesto

Prepare to learn how 2% will change your life. Subscribe I used to think improving your health, fitness, and mindset was all about giant changes. Having the perfect workout. Selecting the optimal diet. Deploying a hyper-specific mindset and wellness protocol. But after all of my…
390 likes14.7x their baselineView the original on Substack

Don't Die: Do Stepups

Remember: Only two percent of people take the stairs when an escalator is available. This Substack explores the “metaphorical stairs”—the slightly harder choices that yield massive long-term benefits for how we live, perform, and age. Today, however, we’re dropping the metaphors…
330 likes12.4x their baselineView the original on Substack

Don't Die: Walk

Me and Duke on a desert walk yesterday. One of my favorite applications of the Two Percent mindset comes from a reader who emailed me a few years ago. She worked at a desk, taking phone calls all day. Her daily step count was around 3,000. When she read about the Two Percent…
300 likes11.3x their baselineView the original on Substack

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Data updated 20 Sep 2026.

About this page: the stats above are computed from Michael Easter's public Substack posts, shown as short attributed previews that link to the original. Eden is not affiliated with or endorsed by Michael Easter. If you are Michael Easter and want this page corrected or removed, email [email protected] — removals are honored at the next site update, typically within a week.