Turn form answers into sales
Answers from your quizzes, applications, and forms follow each person into your list, your Custom AI, and your booking page. See which form and result made each sale.
When someone finishes a quiz, application, or form and ticks the box to get your emails, they join your list with their tags. Their answers show in Customers, your Custom AI reads them, and sales from the result's buttons show on the form's Responses tab.
Who joins your list
The email step has a box: "Send me emails from" your name. It starts unticked.
| They gave an email and... | What happens |
|---|---|
| Ticked the box | They show in Customers → Newsletter signups with the form name, and go to Kit, beehiiv, GoHighLevel, or Substack if connected |
| Didn't tick it | The email is saved on their answers only. Not added to any list |
Tag people by their answers
- Pick a result, click Logic and scoring, and pick tags under Tag everyone who gets this.
- Pick the question, click Logic and scoring, open Logic and tags on an answer, and pick under Tag people who pick it.
- Tags land on the person's email contact, only if they ticked the box.
- An email sequence set to When someone gets a tag starts for them.
You pick from tags you already made in Email marketing.
Where the answers show up
- Customers: open someone. Form answers shows each quiz, application, or form they took, their result, and their answers.
- Your Custom AI: when a buyer chats with a Custom AI they got from your store, it already knows their latest answers. They don't have to repeat themselves.
- Booking page: a Book a call button fills in their name, email, and booking questions worded like one of your questions.
See which form makes money
Open a form and click Responses:
| Number | What it counts |
|---|---|
| Views, Started | People who opened or started it, last 30 days |
| Finished, Emails | People who got to the end, and who left an email |
| Sales, Revenue | Paid sales from the result's buttons, all time |
| Per person | Revenue for each person who finished |
Where people leave shows how many people reached each question. Results shows how many got each result and what each one sold. Refunds and free claims don't count as sales.
Send it to your other tools
- Meta Pixel and Google Analytics: if you set up ad tracking,
the form sends
Leadwhen someone leaves an email andCompleteRegistrationwhen they finish (generate_leadandsign_upin Google Analytics). With a Conversions API token, Eden sends the Meta events from the server too. Needs Pro or Studio. - Webhook: every finished response sends a
form.completedevent to your store's webhook. It has the form, email, name, result, score, answers, andmarketingConsent.
Build a form
Make a quiz, application, or form that asks one question at a time, then send each person to the product, call, or free download that fits them. Build it with AI or from a template.
Connect your email list to your store
Send your buyers and page signups to Kit, beehiiv, GoHighLevel, or Substack automatically.
Track ad sales with Meta Pixel, Google Analytics, and UTMs
Add your Meta Pixel, Conversions API token, and Google Analytics to your store, and see which ad each sale came from.
Email us. A real person reads every message.
Tell us what you tried and where you got stuck. We answer within one business day.
[email protected]