Run a sale

Set up a sale

1. 01

   Name it

   Type a Name, like "Black Friday". Buyers see it on the sale banner. Or click Black Friday, 48-hour flash sale, or Launch week to fill in the name and dates for you.

2. 02

   Pick the products

   Pick All products, or Pick products. All products covers your bundles too, and anything you publish while the sale runs. In the list, bundles show a Bundle tag.

3. 03

   Set how much off

   Type the amount, then pick % off or $ off. A sale can take up to 90% off.

4. 04

   Choose who gets it

   Everyone drops the price for every visitor. With a code asks for a code, like BF40.

5. 05

   Set when it runs

   A sale starts right away. Click Pick a time to start it later. Then pick the end. A sale can run up to 30 days. Click Create sale.

You can set a sale up weeks ahead. It turns on and off by itself.

Put one product or bundle on sale

• In Products, open the ⋮ menu on a live product and pick Put on sale.
• Or open the product, go to the Offer step, and click Put on sale under Discount codes.
• For a bundle, open it and click Put on sale under Sales on its Offer step.

The form starts with just that one picked. The Offer step also lists the sales it is in.

The preview next to the product editor shows the sale's banner, countdown, and sale price. If the sale hasn't started yet, the preview shows how it will look once it does.

Everyone or a code

Who gets it	What buyers see
Everyone	The lower price, a banner, and the countdown on your product, bundle, and store pages
With a code	The same, but only after they open a link with the code or type it in

One sale code works on every product in the sale. To share it, click Copy link on the sale. The link opens your product page (or your store page, when the sale covers more than one product) with the code already applied.

What buyers see

• A banner with the sale's name, like "Black Friday: 40% off", and "Ends in 2d 4h 12m".
• The old price crossed out next to the sale price.
• On your store page, a bar at the top and a small tag on each product in the sale.

When the countdown ends, the banner goes away and the price goes back up on its own. Checkout refuses the sale price after that. Someone who was already paying gets 30 minutes to finish.

Change or end a sale

• Click Edit to change a sale. Once it starts, its start time and Who gets it can't change.
• Click End now to stop a live sale early. Prices go back up right away.
• Click Delete to remove a sale that hasn't started.

Each sale shows its orders and money made, so you can see what it brought in. Your store's Home also lists each sale under Where sales come from, with its share of your money.

Sale rules

Rule	Detail
Codes and sales	Never both. The buyer gets whichever is cheaper.
Memberships	The sale comes off the first payment only.
Lowest price	A sale never makes a product free, or drops it under 50¢. It skips it.
Not included	Free products, your own checkout, order bumps, and upsells