Turn form answers into sales
Answers from your quizzes, applications, and forms follow each person into your list, your Custom AI, and your booking page. See which form and result made each sale.
When someone finishes a quiz, application, or form with their email, they join your list with their tags. Their answers show in Customers, your Custom AI reads them, and sales from the result's buttons show on the form's Responses tab.
Who joins your list
Everyone who gives their email joins. There's no box to tick, so people who came for something always get the emails that deliver it.
- They show in Customers → Newsletter signups with the form name.
- They go to Kit, beehiiv, GoHighLevel, or Substack too, if you connected one.
Tag people by their answers
- Pick a result, click Logic and scoring, and pick tags under Tag everyone who gets this.
- Pick the question, click Logic and scoring, open Logic and tags on an answer, and pick under Tag people who pick it.
- Tags land on the person's email contact.
- An email sequence set to When someone gets a tag starts for them.
Send emails after someone finishes
- Automations: click Add what starts this, pick Fills out a form, then pick the forms (or leave Any form).
- Sequences: set Starts when to Someone fills out a form.
- It works for quizzes, applications, and forms. An application counts as soon as it comes in, before you accept or decline it.
Pick a tag you already made, or click New tag to make one right there.
Where the answers show up
- Customers: open someone. Form answers shows each quiz, application, or form they took, their result, and their answers.
- Your Custom AI: when a buyer chats with a Custom AI they got from your store, it already knows their latest answers. They don't have to repeat themselves.
- Booking page: a Book a call button fills in their name, email, and booking questions worded like one of your questions.
See which form makes money
Open a form and click Responses:
| Number | What it counts |
|---|---|
| Views, Started | People who opened or started it, last 30 days |
| Finished, Emails | People who got to the end, and who left an email |
| Sales, Revenue | Paid sales from the result's buttons, all time |
| Per person | Revenue for each person who finished |
Where people leave shows how many people reached each question. Results shows how many got each result and what each one sold. Refunds and free claims don't count as sales.
Send it to your other tools
- Meta Pixel and Google Analytics: if you set up ad tracking,
the form sends
Leadwhen someone leaves an email andCompleteRegistrationwhen they finish (generate_leadandsign_upin Google Analytics). With a Conversions API token, Eden sends the Meta events from the server too. Needs Pro or Max. - Webhook: every finished response sends a
form.completedevent to your store's webhook. It has the form, email, name, result, score, answers, andmarketingConsent.
Build a form
Make a quiz, application, or form that asks one question at a time, then send each person to the product, call, or free download that fits them. Build it with AI or from a template.
Connect your email list to your store
Send your buyers, page signups, and form emails to Kit, beehiiv, GoHighLevel, Substack, or Eden, and pick who goes where.
Track ad sales with Meta Pixel, Google Analytics, and UTMs
Add your Meta Pixel, Conversions API token, and Google Analytics to your store, and see which ad each sale came from.
Get answers from the team and other creators.
Ask in the Eden help channel, see how others use the app, and come to the live workshops. Free with any Eden account.
Join the Eden CommunityEmail us. A real person reads every message.
Tell us what you tried and where you got stuck. We answer within one business day.
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