Marketing Strategist: a free Claude workflow for promoting your offer

What Claude reads before it writes

The kit is built from things that already live in your Eden workspace:

• Your Offer Blueprint. The note the Offer Consultant writes: big idea, mechanism, outcome, guarantee, price. Missing? Claude interviews you, one question at a time.
• Your brand strategy. The Personal Brand Strategist's note: audience, worldview, pillars.
• Your best posts. Your analytics, read for your voice at its most direct and the topics that already earn saves and replies.
• Your market. Ads that have run for months in your category and the top posts in your niche this month, so the diagnosis rests on evidence instead of a guess.

Claude shows you the two-line diagnosis (how aware your reader is, how tired your market is of the promise) and waits for your ok before writing a single promotion.

The fastest setup: one pasted line

Paste this into Claude (claude.ai, Claude Desktop, or Claude Code):

Set up Eden's Marketing Strategist workflow: fetch https://eden.so/skills/marketing-strategist/install.md and follow it.

Claude connects the Eden MCP if it isn't already, installs the workflow, and starts your first kit, asking you to click only where it can't. No Eden account yet? Start free first, no card needed.

What a run looks like

1. 01

   Claude gathers your inputs

   It finds your Offer Blueprint and brand strategy notes, reads your best posts, and confirms what it lifted in one line each. Anything missing, it asks for, one question per message, and pushes once for real numbers.

2. 02

   Claude diagnoses, then you ok it

   Up to 8 research calls on spend-proven ads and top posts place your market's level. You see the awareness stage, the sophistication level, the escalation move, and the congruence line every promotion will point at. Correct it here and nothing downstream is wasted.

3. 03

   The kit lands, and refreshes weekly

   One editable note called Promotion Kit saves to a Promotion board: 30 daily promotions rotating five angles, the email sequence, the landing page brief, and the log. Say yes to the one offer at the end and this week's standalone promos land in your scheduler as drafts, nothing published. Every week, say "write this week's promotions" and Claude reads the log, drops dead angles, doubles live ones, and writes the next seven. Want it automatic? Say "every Sunday at 6pm, write this week's promotions."

Prefer it inside Eden?

The same method is a Custom AI in the One-Human Business kit. It runs inside Eden, remembers your kit between chats, and can run its own weekly routine, no Claude needed. The workflow on this page is the same method as editable files for your own Claude, ChatGPT, or any MCP agent.

What it will never do

• Invent testimonials, statistics, results, or reviews. Every claim you must prove is flagged "(prove this)"; every inferred line is marked "(suggestion)".
• Write the landing page. It writes the brief a page writer needs, so page and promotions say the same thing.
• Publish. Drafts only, and only when you ask.

What it costs

The workflow is free and works on Eden's free plan. A first kit spends up to 8 Eden research calls on the market diagnosis plus a few reads of your own analytics, which use credits from your plan. Weekly runs spend at most 2. If credits run out mid-run, Claude diagnoses from your inputs, says so, finishes the kit, and links you to top up.

Where to go next

• New to the Eden MCP? Start with the quick start.
• No brand strategy yet? The Personal Brand Strategist workflow writes the note this one reads.
• Want the posts your plugs sit under planned and drafted too? The Head of Content workflow runs your posting week.