Personal Brand Strategist: a free Claude workflow

What you walk away with

One document plus a Personal brand strategy board in your Eden workspace:

• Your positioning. What you're known for, who it's for, and the story that makes people trust you — built on the intersection of your interests, including the odd ones.
• A topic tree. Your interests broken into topics, sub-topics, and talking points. Everything you could talk about, in one tree that grows as you do.
• A swipe file. 8 to 16 proven viral posts from real people in your niche, saved to the board with the receipts. Meme pages and quote accounts get filtered out.
• Your first five posts. Five opening lines written in your voice, each stolen from a proven winner. Say the word and Claude loads them into your Eden scheduler as drafts — no publish time, nothing posts without you.

The fastest setup: one pasted line

Paste this into Claude (claude.ai, Claude Desktop, or Claude Code):

Set up Eden's Personal Brand Strategist workflow: fetch https://eden.so/skills/personal-brand-strategist/install.md and follow it.

Claude connects the Eden MCP if it isn't already, installs the workflow, and starts the interview — asking you to click only where it can't. No Eden account yet? Start free first, no card needed.

What the run looks like

1. 01

   Claude interviews you

   Six questions in one message: what you can't shut up about, who you could help, your story, your platforms, how you'd describe yourself, and your handles if you already post. Short blunt answers are fine, and "I don't know" is allowed — the workflow was built for people who haven't started.

2. 02

   Claude researches your niche

   For a few minutes it searches Eden's index for breakout posts from accounts your size, keeps the real people with stealable ideas, and studies their top posts. If you gave your handles, it reads your own performance too.

3. 03

   You get the strategy

   The document lands styled in chat and saves to your Eden board next to the swipe file. Then Claude offers to load your first five posts into the scheduler as drafts.

Things change? Say "refresh my personal brand strategy" and Claude re-asks only what's changed, re-runs the research, and tells you honestly what held and what moved.

What it costs

The workflow is free and works on Eden's free plan. A full run spends about 20 Eden research calls, which use credits from your plan. If credits run out mid-run, Claude writes an honest partial strategy from what it found and links you to top up — it never invents creators or numbers.

Where to go next

• New to the Eden MCP? Start with the quick start.
• Once you have the strategy, the Weekly Strategist workflow keeps it current with a weekly research memo.
• Already posting on several platforms? The Content Command Center workflow puts your real numbers on one dashboard.