Weekly Content Strategist: a free Claude workflow for your ideas week

Where the ideas come from

Every run reads four things through one lens, your brand throughline:

• Your scoreboard. Your own posts against your own baseline, this month and all time. What the replies asked is kept too, because the next post is often the answer.
• Your market. Moves that repeat across two or more creators, with receipts: handle, platform, multiple, reach, the hook verbatim.
• Your library. Captures, highlights, notes, and your idea bank, searched by pillar. A saved idea that agrees with a winner becomes a sequel. One that clashes becomes a contrarian post.
• Last week's memo. Every pick graded in one honest line, so the list gets sharper each week.

Ideas come from evolving a winner, never rerunning the topic. Eleven rules govern it (climb the ladder, cross two pillars, answer what they asked next, borrow a structure never a topic), and the From column on every row names the source and the rule.

The fastest setup: one pasted line

Paste this into Claude (claude.ai, Claude Desktop, or Claude Code):

Set up Eden's Weekly Content Strategist workflow: fetch https://eden.so/skills/weekly-content-strategist/install.md and follow it.

Claude connects the Eden MCP if it isn't already, installs the workflow, and starts your first run, asking you to click only where it can't. No Eden account yet? Start free first, no card needed.

What a run looks like

1. 01

   Claude finds your brand strategy (first run only)

   It searches your Eden workspace for strategy material first, including what the Personal Brand Strategist workflow saved. Nothing there? It asks three questions: your topics, who it is for and what you are against, and your accounts. Then it writes your Brand throughline note and a settings note on a new Content Strategist board.

2. 02

   Claude works the three lanes

   A few minutes of research: your own winners against your baseline, a market sweep with receipts, and a search through your library for seeds. Then it grades last week's picks.

3. 03

   You get the memo

   A dated Weekly ideas note lands on your board and, where Claude can, as a styled document in chat: the read in one line, last week graded, what is moving, your scoreboard, your library seeds, the two ideas tables, an experiment, a stop-doing line, and a watchlist. Reply with row numbers and Claude drafts them. Want it every week? Say "every Monday at 8am, run my weekly ideas."

How it fits with the other workflows

• The Weekly Strategist workflow writes the read of your market: up to three findings and one bet. This one writes the week's list. They stack.
• The Short-Form Specialist reads this memo each morning to pick its daily post, so keep the board name and the note titles as they are.
• The same method runs inside Eden as a Custom AI with its own memory and weekly routine, no Claude needed: see the One-Human Business kit. Pick the Custom AI to run it inside Eden; pick this workflow to run it in your own Claude, ChatGPT, or MCP agent with files you can edit.

What it costs

The workflow is free and works on Eden's free plan. A full run spends 14 to 20 Eden calls (24 at most), which use credits from your plan. If credits run out mid-run, Claude writes the memo from what it found, says it is partial, and links you to top up.

Where to go next

• New to the Eden MCP? Start with the quick start.
• Starting from zero? The Personal Brand Strategist workflow builds the strategy this one reads.
• Nothing saved in Eden yet? The library lane comes up empty and the memo says so. The more you capture into Eden, the better next week's list gets.