Give each person their own deadline
Run an evergreen offer from an email sequence. Each person gets their own countdown and price, and the price really goes back up when their time runs out.
Open Your store → Email marketing, click Sequences, then New sequence, and pick a template under With a deadline. Each person's clock starts when they join, and checkout won't take the discount once it ends. Needs Pro or above.
Set one up
- 01
Pick a deadline template
Under With a deadline, pick one, like Evergreen launch, 3 days or Upsell with a deadline, 48 hours.
- 02
Choose what it sells
Click Settings at the top of the sequence. Under What it sells, pick a paid product.
- 03
Set the deadline
In the Deadline offer card, set How long each person has and How much off.
- 04
Turn it on
Read each email and click Save. Then flip the switch at the top and click Turn on.
A deadline runs 1 hour to 30 days, up to 90% off or a set amount off. To add one to a sequence you already have, turn on Deadline offer in its Settings. It replaces the sequence's discount code.
Send an email right before it ends
On any email, change the timing from after they buy to before it ends, then set the time, like 6 hours. If an email like this can't go out before the deadline, it is skipped, never sent late.
Fill-ins for deadline emails
Type { in an email to add these.
| Fill-in | Shows |
|---|---|
{deadline} | When their price ends, like "Tuesday, Oct 7 at 9:00 PM EDT" |
{time_left} | How long they have when the email goes out, like "6 hours" |
{offer_price} | Their price |
{offer_full_price} | The normal price |
{discount} | Like "30% off" |
Buttons to the offer carry each person's own link. It opens the product with their countdown and price.
Show a countdown in emails
Turn on Show a countdown in emails in the Deadline offer card. Each email sent while their price lasts gets a small live timer above its first button. It counts down to that person's own deadline every time they open the email.
The rules
- The clock starts when someone joins the sequence. It never resets.
- The price only works with the email it was sent to, so a forwarded link won't get it.
- Changing the length or discount only affects people who join after you save.
- People who joined before you turned the deadline on skip the deadline emails.
- A checkout started before the deadline gets 30 minutes to finish.
- After the deadline, their link opens the normal price with a short note that their offer ended.
- If a sale for everyone is cheaper, the buyer gets the sale price. They never stack.
- Free products and products sold through your own checkout can't have a deadline.
Every deadline offer also shows in Products → Promotions, with how many people still have their price open, its orders, and the money it made.
Email marketing
Send sales emails to your buyers and signups from your store. Set up sequences that go out on their own, or send a broadcast to a list you filter.
Run a sale
Put products and bundles on sale for a set time, for everyone or only for people with a code. A real countdown shows, and the price goes back up when it ends.
Offer discount codes and code links
Add discount codes to a paid product and share a link that applies the code for the buyer.
Email us. A real person reads every message.
Tell us what you tried and where you got stuck. We answer within one business day.
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