Why did my email go to spam?
The usual reasons a store email lands in spam or Promotions, and what to change so the next one reaches the inbox.
Most of the time it's who got the email or how they reacted, not the words. Email only people who bought from you or signed up, send to people who still open, and fix anything Inbox check flags under the email. Then send yourself a test.
Check these first
- 01
Open Inbox check
Under the email, click Inbox check. Fix each warning, starting at the top. Tips can wait.
- 02
Look at who it went to
Uploaded lists you didn't build yourself, or people who haven't heard from you in months, cause most spam reports. Leave Include quiet people off.
- 03
Look at your Delivery health
On Broadcasts, the Delivery health card shows bounces and spam reports for the last 7 days. Watch or Too high means inboxes are starting to trust you less.
- 04
Send yourself a test
Click Send me a test and open it in Gmail. If it lands in spam there, open it and click Report not spam, then change the email before it goes to your list.
Common causes and fixes
| What happened | What to do |
|---|---|
| People don't remember you | In the first line, say who you are and why they get your emails. |
| You email a lot, or after a long break | Send on a steady rhythm, like once a week. After a long break, start with your best buyers. |
| The subject sounds like an ad | Drop words like "act now" or "free money", capitals, and !!. Say what's inside. |
| It's mostly pictures | Add a few lines of text. Spam filters can't read images. |
| It's very long | Gmail cuts off emails over 102 KB. Shorten it or split it in two. |
| A link looks like a trick | Make link text plain words, or the real address it goes to. |
| You uploaded an old or shared list | Only email people who bought from you or agreed to hear from you. |
In Promotions, not spam
The Promotions tab is not spam. Gmail puts most emails from stores there. Emails that read like a note from a person, with one link and no big images, land in the main inbox more often. Ask readers to reply: replies tell Gmail people want your emails.
If your emails get paused
Too many bounces or spam reports pause sending, and we email you why. See If your emails get paused for how to resume.
How Eden keeps your emails out of spam
Everything Eden does so your store emails land in the inbox, before you send, while you write, and after they go out.
Email marketing
Send sales emails to your buyers and signups from your store. Set up sequences that go out on their own, or send a broadcast to a list you filter.
Send email from your own domain
Send your store emails from an address like [email protected] instead of your Eden address, and decide if it's right for you.
Email us. A real person reads every message.
Tell us what you tried and where you got stuck. We answer within one business day.
[email protected]