Stan Store fees in 2026: what you actually pay per sale
Stan Store charges $29 or $99 a month and 0% transaction fees, but processing, payout, and buy-now-pay-later fees still apply. Here is the full math, September 2026.
Stan Store costs $29 a month on Creator or $99 a month on Creator Pro ($300 or $948 a year), and Stan takes 0% of your sales on both plans. What you still pay is payment processing: 2.9% + 30¢ per US card sale through Stripe, more for international cards and Afterpay or Klarna, plus a payout fee of 0.25% + 25¢ each time you cash out. On $1,000 a month of sales, that's about $68 in total on Creator.
Full disclosure: we make Eden, which also sells a creator store, and we compare the two at the end. The Stan numbers come from Stan's own help center and pricing blog, checked in September 2026.
Stan's two plans
| Plan | Monthly | Yearly | Stan's cut |
|---|---|---|---|
| Creator | $29 | $300 ($25/mo) | 0% |
| Creator Pro | $99 | $948 ($79/mo) | 0% |
Both come with a 14-day free trial. There is no free plan.
Creator covers the store itself: your link-in-bio page, digital downloads, courses, coaching calls with a booking calendar, webinars, memberships, and community.
Creator Pro adds the selling tools: discount codes, order bumps, funnels with up to 20 products in one checkout, email broadcasts and automated flows, an affiliate program, payment plans, Afterpay and Klarna, and Meta, Google, TikTok, and Pinterest pixels.
That split matters more than the fee. Many creators start on Creator, then find the tools they want for a launch (a discount code, an email to their list) are on the $99 plan.
The fees you still pay
"0% transaction fees" means Stan keeps nothing from each sale. Payment companies still charge. From Stan's help center:
| Fee | Cost |
|---|---|
| Stripe, US card | 2.9% + 30¢ per sale |
| International card | +1.5% |
| Currency conversion | +1% |
| Recurring payments (memberships) | +0.5% |
| Afterpay | 6% + 30¢ |
| Klarna | 5.99% + 30¢ |
| PayPal | 3.49% plus a fixed fee |
| Payout (each time you cash out) | 0.25% + 25¢, $1 minimum |
A few more rules: you can cash out once your balance reaches $10, you cash out the whole balance at once, and money usually lands in about 2 days in the US, or up to 7 days elsewhere.
Stan works out sales tax at checkout, but it is not the merchant of record. You are still the seller, so paying that tax to the government is on you.
What you'd pay on $1,000 a month
Say you sell 20 products at $50 each to US buyers, and cash out once a week.
| Cost | Creator | Creator Pro |
|---|---|---|
| Plan | $29 | $99 |
| Stripe (2.9% + 30¢ × 20) | $35 | $35 |
| Payouts (4 × $1 minimum) | $4 | $4 |
| Total | $68 | $138 |
| You keep | $932 | $862 |
International buyers, memberships, and buy-now-pay-later all raise the Stripe line. Cashing out less often lowers the payout line.
How Stan compares
| Platform | Monthly | Platform fee per sale | Handles sales tax for you? |
|---|---|---|---|
| Stan Creator | $29 | 0% | No |
| Stan Pro | $99 | 0% | No |
| Eden | $29 (Starter), $79 (Pro) | 5% | No |
| Gumroad | $0 | 10% + 50¢ (30% via its marketplace) | Yes |
| Beacons | $0 to $100 | 9% on Free and Creator, 0% above | No |
| Kajabi | $179 (Basic) | 0% | No |
Processing fees apply on top everywhere except Gumroad's marketplace rate, which includes them.
The honest read: Stan Creator is cheaper per sale than Eden at every sales level. Both cost $29 a month, and Stan takes 0% where Eden takes 5%.
Where the math flips is Creator Pro. Stan puts discount codes, order bumps, upsells, affiliates, and ad pixels on its $99 plan. Eden puts discount codes and order bumps on its $29 Starter plan, and one-click upsells, affiliates, and Meta Pixel tracking on its $79 Pro plan. Eden Pro is cheaper than Stan Pro until you sell about $400 a month. Eden Starter is cheaper until about $1,400 a month, but it has no upsells, affiliates, or pixel tracking. Eden also sells things Stan doesn't: cohorts with live sessions, coaching with applications and an AI clients can use between calls, and Custom AI products. See the full Eden vs Stan comparison.
Frequently asked questions
Does Stan Store take a percentage of sales?
No. Stan takes 0% on both Creator and Creator Pro. You pay Stripe or PayPal's processing fees and a small payout fee.
How much is Stan Store per month?
$29 a month for Creator or $99 a month for Creator Pro. Paying yearly costs $300 or $948.
Is there a free Stan Store plan?
No. There's a 14-day free trial, then you pay. If you want to start at $0, see our Stan Store alternatives.
What does Stan Creator Pro add?
Discount codes, order bumps, funnels, email marketing, an affiliate program, payment plans, Afterpay and Klarna, and ad pixels.
Does Stan collect sales tax for me?
Stan calculates sales tax at checkout, but you remain responsible for paying it. Stan is not a merchant of record. Gumroad, Lemon Squeezy, and Polar are, if you want someone else to handle tax.
Selling what you know and want an AI that teaches it for you? Start Eden free and build your first product before you pay anything.