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We'll also build you a swipe file of viral posts you can steal right now.
- What you're known for, and why it's yours alone
- Real posts from your niche, worth studying
- A topic tree you can post from for months
- What you could sell, and where to start
Your Personal Brand Strategy
What to actually do first
Open Discover and search your three topics. Filter for outliers, save what's worth keeping to a board per topic, then write from the board.
What you're building
Almost nobody sits at the intersection of operations, behavioural economics, and endurance sport. That combination is the position, and the story behind it is what makes people trust it.
What's already working in your space
Three of the five best-performing posts this month in your niche are process breakdowns, not opinion. The gap nobody is filling: what it costs when the process fails.
Your topic tree
Operations → process design, hiring, the cost of chaos. Behaviour → incentives, habits, why smart teams do dumb things.
You already know enough to be worth following.
Ten years of expertise, probably, sitting inside a job that nobody outside your company can see. What's missing is the thing that turns it into an audience. Eden asks you a few questions, researches your niche while you answer, and hands back six things.
- Positioning
What you're known for
Your transformation story, the audience it speaks to, and the one skill worth building everything else around. Most people pick something too narrow to grow into. This is where that gets caught.
- Landscape
Who you're up against
Eden researches five to ten established creators in your niche across every platform, then maps what they cover, what performs, and the gaps they've left open. Your angle comes out of those gaps.
- Content
What to actually post
Real pain points pulled from communities in your space, turned into evergreen topics you can post against for months. Every one of them traces back to your positioning and to something a real person actually asked.
- Voice
How it should sound
Your communication energy, the phrases you already use, and the register you write in, all written down. Eden saves it as an identity so everything you make later comes back sounding like you.
- Money
How it pays you
The offer your audience would actually buy, mapped to the skill you already have. This is the part most brand advice leaves out, and the reason you're reading this in the first place.
- First week
What to actually do first
A week you can run, not a list of principles. Search your new topics in Discover, filter for outliers (the posts that beat their own creator's average), and save what's worth keeping to a board per topic. Then you write from a board instead of a blank page.
You also get the workspace to grow your personal brand in.
A strategy tells you what to talk about. It won't write the posts, and that's where the plan usually dies. Eden is the workspace serious creators keep everything in: their research, their saved ideas, their drafts, and the strategy that ties it together. Your document lands there, and everything below comes with it, free.
- Discover
Find validated ideas to write about, on any platform.
Everyone starting out decides what they want to be known for, then posts into a room they've never looked at. Discover is a growing database of content that already performed, filterable by platform, niche, follower count, and outlier score. Before you commit a year to a topic, you can see what that topic looks like when it works.
- Creators
Study any creator's top content, on every platform.
Somebody in your niche is three years ahead of you and posting publicly the whole time. Pull up any handle, sort by top liked, top viewed, or biggest outlier against their own baseline, and read the posts that actually beat their usual numbers. Then ask Eden why one worked.
- Boards
Everything you save comes back when you need it.
The ideas worth posting rarely arrive when you sit down to write. Save links, posts, PDFs, and half-formed thoughts to boards from your phone or your browser. Eden reads what you save and surfaces it again when you're writing about that topic, which is what makes it a second brain instead of a folder.
- Voice
Train AI on the intricacies of your voice.
Most people quit because the AI draft reads like an AI draft, and posting it under your own name feels worse than posting nothing. Your strategy session can save your voice as an identity: your register, your recurring phrases, the ideas you keep returning to. Every draft after that starts from it.
- Schedule
Then publish it without switching tools.
Research in one tab, notes in another, drafts in a doc, and a separate scheduler on top. Every handoff is a place to lose momentum, and momentum is the whole game when you're doing this around a job. Find the idea, save it, draft it in your voice, and schedule it from the same workspace.
One subscription instead of seven.
“I’ve deleted Notion, Capacities, Obsidian, ClickUp, and a few more! … and I mean finally, we have THE all in one place platform.”
Outlier research
1of10$69/moViewStats$49.99/moSpotter Studio$49/moSandcastles$39/mo
from $39/mo
Platform growth tools
Taplio$69/moKleo$99/moTweet Hunter$49/moStanley$47/mo
from $47/mo
Saving and swipe files
mymind$12.99/moRaindrop.io$3/mo
from $3/mo
Read later and highlights
Readwise + Reader$9.99/mo
from $10/mo
Notes and drafts
Obsidian$4/moNotion$12/moCapacities$12/mo
from $4/mo
from $10/mo
AI for content
Poppy AI$399/yrChatGPT$20/moClaude$20/mo
from $20/mo
The cheapest version of that stack
$133/mo
Eden Personal
The library half. Save, read, highlight, and connect everything.
$9/mo
Eden Pro
Every job above, plus outlier research, AI, and weekly briefs.
$79/mo
Your strategy, and the place it lives.
Answer six questions and Eden writes the strategy: what you're known for, the topics you can own, and what you could sell. It lands in your library next to every idea you save and every post you write, so the plan and the work stay in one place. Free, no card.
Get your strategy