Weekly Strategist
Install Eden's Weekly Strategist Custom AI to discover competitors, track market signals across weeks, score your own recent posts, and save one evidence-backed content bet.
Weekly Strategist investigates what changed in your market, checks it against your own recent performance, and gives you one clear content bet for the coming week. Every claim comes with real creator and post evidence. Every full sweep updates a living Weekly strategy board with an editable memo and the exact posts behind its findings.
Install it
Open Custom AI → Explore, choose Weekly Strategist, and install it. Start with Set up my Weekly Strategist. It asks for three things:
- the topics you create around and the audience you serve,
- your own social profiles,
- optional competitors, creator lists, platform constraints, and the result you care about.
It resolves exact creator accounts, creates or reuses one Weekly strategy board, and places a Weekly Strategist — Settings note on it. Later runs read that note instead of repeating the interview. You can change the setup in chat at any time.
What happens in a weekly sweep
The strategist reads your settings and the newest two prior memos, reaching for a third only when an older signal needs clarification. It then runs four connected research passes:
- Your scoreboard. It checks your recent posts against your own baseline and grades whether you actually tested last week's recommendation.
- Creator discovery. It finds people who substantially cover your topics, creators adjacent to your known competitors, and accounts just outside a selected creator list. This keeps the sweep from becoming a report about the same familiar names every week.
- Market evidence. It searches early breakouts, proven current patterns, and older examples that explain durable mechanisms. Important posts are read in full before the strategist claims to understand why they worked.
- The decision. It separates new, building, saturating, and disproven signals, then joins the strongest evidence with your audience, proof, positioning, and realistic production capacity.
Your own posts inform personal fit, but they never count as proof of a wider market pattern. A confirmed finding must repeat across creators, including at least one account outside your saved radar.
What lands on the board
The board stays deliberately selective. It contains your settings, one dated memo for each full sweep, and native cards for the market posts actually cited in the final findings. It does not save every search result, discarded candidate, or post from your own scoreboard. If you choose a play and ask another Custom AI to plan or draft it, that finished artifact can return to the same board.
What the memo contains
Every full run saves Weekly Strategy — YYYY-MM-DD with:
- one clear bet and why it matters now,
- the research scope and any important coverage gaps,
- your own recent winners, misses, and last-week grade,
- three to five market findings with confidence and post receipts,
- three to five concrete things you could make,
- one small experiment with an observable success signal,
- one thing to stop or deprioritize when the evidence supports it,
- a watchlist for the next sweep,
- a method note showing assumptions or incomplete data.
The three to five plays stay inside the memo until you choose one, so a sweep does not clutter the board with speculative drafts. Those dated notes are its memory. On the next run it preserves first-seen dates, checks whether a signal is still building or becoming crowded, and grades the previous bet honestly. If you did not publish it, the memo says so.
Smaller jobs work too
You do not need to run the full memo every time. Ask Weekly Strategist to find competitor creators, check one platform, compare two accounts, refresh the watchlist, or explain what changed since the last memo. Narrow questions do not add material to the board unless you ask. It saves a dated strategy note and receipt cards only when the work includes the complete scoreboard, findings, receipts, and weekly bet.
Using Eden's built-in Custom AIs
The Explore tab has ready-made Custom AIs built and maintained by Eden — install one, preview the knowledge it ships with, and save the useful pieces to your Library.
Use case: a research analyst for your niche
Point a research Custom AI at your niche — your saved sources, your tracked creators, your notes — and get analysis grounded in your corner of the world, not the internet's average.
Weekly Strategist: a free Claude workflow for content strategy
Set up the free Weekly Strategist workflow so Claude researches the outliers in your niche every week and writes your content strategy with receipts — powered by the Eden MCP.
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