Comparisons

The best link in bio tools for creators in 2026

The best link in bio tools, ranked by what you need: just links, selling products, or growing an email list. Prices and seller fees for 9 tools, September 2026.

Dan Koe··8 min read

The best link in bio tool depends on what your link has to do. If it only points to your other profiles, Linktree's free plan is fine. If it has to sell, pick a tool with a real store and a low fee: Eden for courses, coaching, and AI products (free page, 5% per sale on the $29 plan), Stan for a simple 0% store at $29 a month, or Beacons to sell on a free plan. We ranked nine tools on price, seller fees, design, and how well each one turns a visitor into a buyer or subscriber.

Full disclosure: we make Eden, which is on this list. We say who should pick something else. Every price and fee was checked on each company's own site in September 2026. Payment processing (usually 2.9% + 30¢ per US card sale) applies to every tool that sells.

Most people pick a link in bio tool for the wrong reason: how it looks. What matters is the one job the page does.

  • Send people to your other places. Your YouTube, newsletter, and podcast. Any free tool works.
  • Grow your email list. You need an email box on the page that feeds your newsletter tool.
  • Sell something. You need a checkout on the page, a low fee, and ways to put one offer first.

A page with 14 equal links sells nothing. The best pages put one thing on top.

The short version

ToolBest forFree plan?Paid fromSeller fee
EdenSelling what you knowYes, no branding forced$29/mo to sell5%
LinktreeJust linksYes$8/mo12% Free, 9% Starter/Pro, 0% Premium
Stan StoreA simple store with 0% feesNo (14-day trial)$29/mo0%
BeaconsSelling on a free planYes$10/mo9% Free/Creator, 0% Plus
KomiInfluencers and brand dealsYes$20/mo0% on Pro
Hoo.beDesignYes$9.99/mo9% Free, 5% Pro, 0% Premium
LaterInstagram planning plus a link pageYes (link page)$18.75/mo billed yearlyNo checkout
Lnk.bioPaying onceYes$24.99 once5% on shop
CarrdA custom one-page siteYes$9/yearNo store

1. Eden: best for selling what you know

Eden gives you a free page at your handle with your photo, bio, social links, and blocks for links, videos, text, testimonials, an email signup box, and your products. Seven looks, from dark Studio to warm Paper to loud Poster, with a live phone preview while you edit.

It's built to sell. You can pin one product as Start here so it fills the top of the page with its price and a big button, show star ratings and buyer counts, and show returning visitors the product they looked at last. Content links give each video or post its own link that opens your page with the matching product on top.

Behind the page is a full store: courses, cohorts, coaching with booking on your Google Calendar, memberships, downloads, bundles, and Custom AI products. Email signups go to Kit, beehiiv, GoHighLevel, or Substack.

Skip it if: you need a custom domain (pages live at your-handle.eden.so) or deep analytics. Selling needs the $29 Starter plan plus 5% per sale.

Linktree is fast, familiar, and the free plan has unlimited links. For a page that only points to your other profiles, it's the safe choice, with over 70 million users.

Skip it if: you plan to sell. Linktree takes 12% of product and course sales on the free plan and 9% on Starter and Pro. Removing its branding starts at Pro ($15/mo). More in Linktree alternatives.

3. Stan Store: best simple store

Stan turns your link in bio into a store for downloads, courses, coaching calls, and memberships, with 0% transaction fees. Checkout is two taps, which is why so many creators start here.

Skip it if: you want to start free, or you need discount codes, upsells, or email marketing without paying $99 a month for Creator Pro. See Stan Store fees.

4. Beacons: best free plan for selling

Beacons lets you sell unlimited digital products and one course on its free plan, and adds a media kit and email tools.

Skip it if: you sell a lot. The 9% fee on Free and Creator adds up, and 0% needs Creator Plus at $30 a month.

5. Komi: best for influencers

Komi is clean and modern, with brand deal tools and contact capture on the free plan. Pro adds a store with 0% fees on digital products and email campaigns.

Skip it if: you want to sell on a free plan. Selling starts on Pro at $20 a month.

6. Hoo.be: best design

Hoo.be pages look the most like a designed website, and the store fee drops as you upgrade.

Skip it if: you're price-sensitive. Free takes 9% and shows branding. Pro ($9.99/mo) takes 5%.

7. Later: best if you already plan Instagram there

Later's link in bio comes with its Instagram planning tools and links each post to a page or shop.

Skip it if: you want to sell your own products. There's no checkout for digital products.

8. Lnk.bio: best if you hate subscriptions

Lnk.bio's Unique plan costs $24.99 once and removes the logo and adds a shop.

Skip it if: you want polish. Extras like booking and custom domains are paid add-ons, and the shop takes 5%.

9. Carrd: best for a custom one-page site

Carrd is a website builder, not a link tool, but it makes a great one-page site for a few dollars a year.

Skip it if: you want to sell without building your own payment flow. There's no store, only Stripe, PayPal, and Gumroad widgets.

Whatever tool you pick, these matter more than the design:

  1. One offer on top. Your best product or your newsletter, not a row of equal buttons.
  2. A clear line under your name. Who you help and how, in one sentence.
  3. Proof near the offer. A testimonial, a rating, or a buyer count.
  4. Fewer links. Five beats fifteen. Hide what nobody clicks.
  5. A way to stay in touch. An email box catches the visitors who aren't ready to buy.

Frequently asked questions

For links only, Linktree. For selling on a free plan, Beacons. For a free page with no forced branding that can grow into a store, Eden.

Stan Store (0% at $29/mo), Komi Pro (0% at $20/mo), Taplink Business (0% at $8/mo billed yearly), and the top plans of Linktree, Beacons, and Hoo.be. Processing fees apply everywhere.

Is Linktree still worth it in 2026?

For links, yes. For selling, the 9% to 12% fee on the cheaper plans makes it one of the most expensive options.

Can I put a store in my Instagram bio?

Yes. Any tool with a checkout works. Put the page link in your Instagram bio, and put your main offer at the top so people who tap through see it first.

Want a free page that can sell your course, coaching, or AI? Start Eden free and claim your handle.