Build your content strategy

Build your strategy

1. 01

   Start the quiz

   Click Strategy in the sidebar, then Start. Rather build it yourself? Click Or start from scratch.

2. 02

   Answer the questions

   Pick up to 8 topics you could talk about for hours. If you pick more than 3, you choose your 2 or 3 main ones next. Those become your pillars.

3. 03

   Let it build

   Your pillars show first. Topics fill in under each one as Eden finds them.

Already posting? Say so on the first question and add your handles. Eden reads your best posts so the plan builds on what already works for you.

What you get

Part	What it is
Pillars	Your main topics. Each has a short line under it for how you come at it.
Topics	Subjects breaking out for creators in your space, with the posts as proof.
Ideas	One-line post ideas under each topic, grouped by angle.

Click a topic to see its ideas. Click Use on an idea to write it in a document, draft it with AI, chat about it, add it to your planner with Add to plan, schedule it, or save it to a board. Spin writes the idea again through other angles.

Switch between Columns and Map at the top to see your strategy as columns or as a map. The map moves like a canvas. Drag to pan, and pinch or hold ⌘ (Ctrl on Windows) and scroll to zoom. It also opens full screen.

Your signature

Your signature is a folded section of the Your strategy card. It sums up what you stand for: who you're for and who they become, what you're against, your story, your pillars, and what you believe.

• Click it to open it. Click any part to edit it.
• Click Download to save it as a PDF.
• Click Turn into a voice to build a voice Custom AI from it. It asks you a few questions first.

Change your pillars and topics

• Click any name to edit it.
• + Add topic under a pillar adds your own topic.
• Find new topics looks for more topics for that pillar.
• Swap this pillar offers other pillars to use instead.
• Add pillar adds one. Suggest pillars gives you options.
• Start over at the top runs the quiz again. Your planner stays as it is.

Plan your posts

Your plan lives in Planner, not on the Strategy page. Add to plan on an idea puts it there as a row, in the column or on the day you pick. See Plan your content in the Planner.

See the proof

The Proof tab shows the real posts and creators behind your topics. Filter by pillar or platform, and sort by Biggest breakouts or Newest.

Keep it fresh

• New topics weekly finds new topics and fresh posts once a week and emails you a short report. It's off until you turn it on. It pauses if you don't visit for two weeks.
• Go deeper asks a few more questions about what you stand for, then can update your pillars from your answers. Needs Starter or above.
• Chat at the top opens a chat about your strategy. Eden can edit it there when you ask.

Credits

Your first build is free. After that, some actions cost credits:

Action	Credits
Rebuild, more ideas, add or rename a pillar	1
Find new topics on a pillar	10
New topics weekly, only in weeks a topic lands	10

Editing by hand is always free.

On your phone

In the iOS and Android apps, open Strategy from the switch at the top of the screen. You see your pillars, with their topics and ideas. No strategy yet? You can take the quiz there too.

• Tap Add a pillar, or hold a pillar, topic, or idea to edit or delete it.
• Tap More ideas under an angle to write new ones. It uses credits like the web.
• Your signature is read-only on the phone. Edit it on the web.