Schedule and publish posts

Write and target a post

1. 01

   Compose your post

   Write your text in the composer. You can tailor the wording per platform where it makes sense (for example, a thread on X vs. a single post on LinkedIn), and attach media where the platform supports it.

2. 02

   Pick the platforms

   Choose which connected accounts this post publishes to. Only connected platforms are selectable — if one's missing, connect it first under Connected accounts.

3. 03

   Schedule a time, or publish now

   Pick a time to add it to your queue, or publish immediately. Times use your scheduling time zone (set in Settings → Scheduling), so double-check that's right if your posts land at unexpected hours.

The Queue, Drafts, and Sent

The Schedule pane has three tabs:

• Queue — upcoming scheduled posts, in order. This is also where posts that need attention show up (see below).
• Drafts — posts you've saved but not scheduled. Open one any time to finish and schedule it.
• Sent — your history of published posts, with links to the live post on each platform.

You can edit, reschedule, duplicate, or cancel a queued post from its menu. Editing is allowed right up until it starts publishing.

When a post needs attention

If a post fails or misses its time, it appears in an “Attention needed” section pinned to the top of your Queue, with a plain-language reason and one-click actions:

• Publish now — re-arm and send it immediately.
• Reschedule — open it and pick a new time.
• Move to draft — pull it out of the queue without deleting it.

Automations

In the composer, a small toolbar above the character counters lets you attach automations that run by themselves once a post publishes. Each is a popover with an on/off toggle, and only shows for the platforms it supports. When a post has automations on, their icons appear on its card in the Queue, Drafts, and Sent lists.

Auto first comment

Auto-post a comment right after your post goes live — handy for a link, a CTA, or extra context you'd rather keep out of the main post. Supported on X, LinkedIn, Threads, Instagram, and Facebook. You can post it immediately, after a fixed delay, or once the post hits a like threshold. By default the comment is shared across every supported platform; open a specific platform's tab to give it its own comment instead.

Auto-retweet

On X, automatically repost your post to your own timeline a few hours after it publishes — up to twice, spaced one interval apart — to catch people who missed it the first time. Once you turn it on, it stays on for new drafts.

Posts not going out as expected?

If posts fail, land late, or a platform shows disconnected, the Scheduling troubleshooting guide walks through the common causes — from connection hiccups to how Substack's device-based publishing works.