How to write a sales page: structure, example, and mistakes (2026)
How to write a sales page that sells: the 10 sections in order, a worked example for a course, mobile tips for link-in-bio traffic, and common mistakes.
To write a sales page, walk a reader from "what is this?" to "I want it" in a set order: a headline that names the result, who it's for, the problem, the result they'll get, what's inside, proof, the price and offer, your refund policy, an FAQ, and a buy button repeated down the page. Write it for a phone first, because people who tap a link in your bio are usually on their phone. Keep each section short and specific, and cut anything that doesn't help someone decide.
This guide is for creators selling a course, template, coaching, or any digital product from their own page. Full disclosure: we make Eden, a creator workspace with a store and a built-in sales page editor. The method works on any platform. Eden details were checked against our own product in September 2026.
The sales page structure, section by section
Every good sales page answers the same questions a buyer has, in the order they have them. Here's the order, and what each section does.
| Section | The buyer's question | Length |
|---|---|---|
| Headline | What is this, and what do I get? | One line |
| Who it's for | Is this for me? | 2 to 4 lines |
| The problem | Do you get what I'm stuck on? | A short paragraph |
| The result | What changes after I buy? | 3 to 5 bullets |
| What's inside | What exactly do I get? | A list |
| Proof | Does it work for people like me? | 3 to 6 quotes |
| Price and offer | What does it cost, and is it worth it? | A card |
| Guarantee / refunds | What if it's not for me? | 1 to 3 lines |
| FAQ | What about my specific worry? | 4 to 8 questions |
| Repeated button | How do I buy right now? | One button, several times |
1. Headline
The headline names the result, not the product. "The Weekly Content Planner" is a name. "Plan a month of posts in one hour" is a result. Put the name in smaller text if you need it, and let the result lead.
Under it, add a subheadline of one or two lines. Say who it's for and what changes for them.
2. Who it's for
Name the reader so they can say "that's me." Be specific: "Newsletter writers who post twice a week and keep missing days." It's fine to add who it's not for. That builds trust and cuts refunds.
3. The problem
Describe the problem in the reader's own words. Use the phrases they write in comments and DMs. One short paragraph is enough. If they nod along, they keep reading.
4. The result
Show what life looks like after. Use three to five bullets that each name one real change: "Know what you're posting every day before Monday starts." Avoid vague promises like "take your content to the next level."
5. What's inside
List exactly what they get: lessons, files, templates, calls, bonuses. Give each item a short line on why it matters. Buyers want to see the real thing, so add a screenshot or a short video if you can.
6. Proof
Quotes from real people who used it. The best ones name a specific result and come with a name and photo. Put your single best quote near the buy button, where doubt peaks. If you're new and have no buyers yet, use testimonials from people you've helped for free, or show your own results.
7. Price and offer
Show the price clearly. Remind the reader what's included right next to it, so the price sits beside the value. If you have a launch price or a bundle, say so here. For help setting the number, see how to price digital products.
8. Guarantee or refund policy
Say plainly what happens if it isn't a fit. A clear refund window and a way to reach you removes a lot of risk from the buyer's side. Only promise what you'll actually honor.
9. FAQ
Answer the worries that stop people from buying: "How long does it take?", "Do I need any tools?", "What if I'm a beginner?", "How do I get access?" Pull these from real questions people have asked you.
10. The repeated buy button
Put a button near the top for people who are already sold, one next to the price, and one at the very end. Use the same words each time, and make them say what happens: "Get the planner" beats "Submit."
Writing tips that make a page sell
- Write to one person. Use "you." Picture one real follower reading it.
- Short sentences, plain words. If a sentence needs a second read, split it.
- Specific beats clever. "Saves two hours a week" beats "saves tons of time."
- One offer per page. A second product belongs in an order bump or an upsell, not in the middle of the page. See upsells and order bumps.
- Read it out loud. Anywhere you stumble, a reader will too.
- Cut the throat-clearing. Most first drafts have a warm-up paragraph at the top. Delete it and start with the headline's promise.
Write it for a phone first
People who tap the link in your bio are usually inside Instagram, TikTok, or X on their phone. So:
- Check the first screen. On a phone, the headline, subheadline, and a button should all show before any scrolling.
- Keep paragraphs to two or three lines on a small screen.
- Use one column. Side-by-side layouts squash on a phone.
- Make buttons big and easy to hit with a thumb.
- Keep videos short and add captions, since many people scroll with sound off.
- Test on your own phone before you share the link. Tap every button.
A worked example: a short course
Here's a short sales page for a made-up course, "Post Every Day," sold for $49.
Headline: Post every day without running out of ideas.
Subheadline: A 7-lesson course for creators with full-time jobs. Plan a month of posts in one sitting and never stare at a blank page again.
Who it's for: You post on LinkedIn or X, you have a day job, and you keep going quiet for a week at a time. Not for full-time creators who already have a team.
The problem: You start Monday with good intentions. By Wednesday you're out of ideas, and by Friday you've skipped two days. It's not a lack of talent. It's a lack of a system.
The result:
- A list of 30 post ideas pulled from your own work
- A one-hour monthly planning routine
- A simple template that turns one idea into three posts
What's inside: 7 short video lessons (under 15 minutes each), the planning template, and a swipe file of 50 post formats.
Proof: "I went from posting twice a month to five days a week." Sam R., product manager.
Price: $49, one time. Refunds: Full refund within 14 days, no questions asked. Just email me.
FAQ: "How long does it take?" About two hours in total, then one hour a month. "Does it work for Threads?" Yes, the method works on any platform.
Button (top, middle, end): Start posting every day
Common mistakes
- Leading with your story. Your backstory helps, but it belongs lower down, after the reader knows what's in it for them.
- Hiding the price. Making people scroll forever to find the cost feels like a trick. Show it clearly.
- Too many choices. Three products and five links on one page split attention. One page, one offer.
- Vague results. "Transform your life" means nothing. Name the change.
- Fake urgency. A countdown that resets on refresh kills trust. Only run a sale with a real end date.
- No proof at all. Even one honest quote is better than none.
- Never testing on a phone. A page that looks fine on a laptop can be a wall of text on a phone.
How to write a sales page on Eden
Every Eden product gets its own sales page. Open the product in Your store and go to the Page step. The page shows in one narrow column, so it reads well on a phone.
- Header: a Headline (empty shows the product's title) and a Subheadline for who it's for and what changes for them.
- Hero: a Sales video link or a Hero image, and an optional count of How many people have it. The hero's button scrolls straight to the offer card.
- Offer card: the price and buy button, a What's included checklist you can edit line by line, and a Quote by the buy button picked from your testimonials.
- Page sections you can drag to reorder or switch off: Description (your main copy), What's inside (your lessons and files), Reviews, Get it in a bundle, Creator bio, Frequently asked questions, and Refund policy.
- A closing button at the end, with your photo and a Sign-off line under it. Button text sets the words on the button.
- Write the page for me drafts a headline, subheadline, tagline, page copy, and FAQ. You review it before you save.
For proof, collect quotes with one testimonial link in Your store → Testimonials (Collect testimonials). To get people to the page, put the product at the top of your free link-in-bio page with Start here (Your creator page). For course setup, see Sell a course.
Building is free on any plan. Publishing needs the Starter plan at $29 a month, and Eden takes 5% per sale. Eden isn't a merchant of record, so sales tax through Stripe is yours to handle. One gap: Eden doesn't have A/B testing for sales pages, so you test by changing one thing at a time and watching sales.
Frequently asked questions
How long should a sales page be?
As long as it takes to answer a buyer's questions, and no longer. A $15 template might need a short page. A $500 course needs more proof and a longer FAQ because the buyer is taking a bigger risk.
What should the headline of a sales page say?
The result the buyer gets, in their words. Keep it to one line. Put who it's for and how it works in the subheadline.
Do I need testimonials before I launch?
No, but they help a lot. Before launch, give the product free to a few people in exchange for honest feedback, then use their words.
Where should the buy button go?
In at least three places: near the top, next to the price, and at the end. Use the same words each time.
What if nobody buys?
Check where people drop off. If few people reach the page, the problem is traffic. If many visit but few buy, rework the headline, the proof, or the price, one at a time.
Ready to put your sales page live? Start Eden free and build your first product today.