Upsells, order bumps, and bundles: how to raise your average order (2026)
Order bump vs upsell vs cross-sell, downsell, and bundle, explained. What to offer in each, how to price it, examples, mistakes, and which platforms have them.
An order bump is a checkbox on the checkout page that adds a small extra product before the buyer pays. An upsell is an offer shown right after they pay, which they can accept with one click without typing their card again. A downsell is a cheaper offer shown after they say no to an upsell. A cross-sell suggests a related product, and a bundle sells several products together at one price. Used together, they let you earn more from each buyer without finding more buyers.
This guide is for creators who sell courses, templates, coaching, or other digital products. Full disclosure: we make Eden, a creator workspace with a store that has order bumps, upsells, and bundles. Competitor features and prices were checked on each company's own site or help center in September 2026.
The five ways to raise your average order
Your average order value is your total sales divided by your number of orders. You can raise it without new traffic by offering more to people who are already buying.
- Order bump. A checkbox above the pay button. "Yes, add the swipe file for $19." It's added to the same payment. Low price, easy yes.
- Upsell (one-click, post-purchase). A page shown right after payment. "Wait. Add a coaching call for $99." The buyer clicks yes and is charged with the card they just used. No second form.
- Downsell. Shown after someone says no to an upsell. The same thing for less, or a smaller version. "No problem. How about a 30-minute call for $49?"
- Cross-sell. A suggestion for a related product, shown on a product page, after a purchase, or inside the product. "People who bought this also got..."
- Bundle. Several products sold together at one price, usually less than buying them one by one.
Upsell vs order bump: side by side
| Type | When buyers see it | How they say yes | Typical price vs main product | Best for |
|---|---|---|---|---|
| Order bump | On checkout, before paying | Tick a checkbox | Much lower | Small add-ons that fit the order |
| Upsell | Right after paying | One click, card on file | Similar or higher | The next step, or more help |
| Downsell | After saying no to an upsell | One click, card on file | Lower than the upsell | A cheaper version of the upsell |
| Cross-sell | Product page, after buying, or inside the product | A normal checkout | Any | Related products for later |
| Bundle | On its own product page | A normal checkout | Less than the parts added up | Buyers who want everything |
The key difference between an upsell and an order bump is timing. A bump sits on the checkout, so it must be small and easy, or it can distract from the main purchase. An upsell comes after the main sale is safe, so it can be bigger.
What to offer in each
Order bump: the small thing that makes the main thing easier.
- A template or checklist that goes with a course.
- A swipe file or example pack.
- A short video walkthrough of how to use the product.
- Something the buyer would need anyway, at a price they don't have to think about.
Upsell: the next step, or the same result faster.
- Personal help: a coaching call, a review, or feedback on their work.
- The advanced version: the next course, the full template library.
- More of the same: a year of updates, a bigger pack.
Downsell: a smaller yes.
- The same call, shorter and cheaper.
- A self-serve version of the done-with-you offer.
- A payment for part of the upsell, like one module instead of the whole add-on.
Cross-sell: what comes after.
- Your next product in order. Someone who finished your beginner course should see your advanced one.
- Show it where the buyer finishes something, not at random.
Bundle: everything, for less.
- Your full set of related products. "All three courses, $149."
- A starter kit: the course, the templates, and a workbook.
How to price each one
There's no one right number. These rules of thumb are a place to start. Test from there.
- Order bump: well under the main product's price. If it costs as much as what they came for, it stops being an easy yes and starts being a second decision.
- Upsell: can be the same as the main product or higher, as long as it's clearly the next step. Coaching is a common upsell because it's worth a lot more to the buyer than a file.
- Downsell: a real step down, not $5 off. If the upsell was $199, a downsell at $79 or $99 feels like a different offer.
- Bundle: less than the parts added up, and show the saving. People like to see "worth $240, yours for $149."
- Discounts for "right now" offers: a small discount on a bump or upsell gives a reason to add it today. Only use it if the offer is really only available there.
Examples for three kinds of sellers
A course seller ($149 course):
| Spot | Offer | Price |
|---|---|---|
| Order bump | Workbook and templates for every module | $27 |
| Upsell | A 45-minute call to review your plan | $199 |
| Downsell | The same review, sent as a recorded video | $79 |
| Bundle | This course plus the advanced course | $249 |
A template seller ($39 Notion template):
| Spot | Offer | Price |
|---|---|---|
| Order bump | A video walkthrough of the setup | $12 |
| Upsell | The full template library | $97 |
| Downsell | Three more templates from the library | $39 |
| Bundle | Every template you sell | $129 |
A coaching seller ($300 single session):
| Spot | Offer | Price |
|---|---|---|
| Order bump | Your intake workbook, to do before the call | $19 |
| Upsell | Turn it into a four-call package | $900 |
| Downsell | A second session, booked within 30 days | $250 |
| Cross-sell | Your self-paced course, suggested after the call | $149 |
The prices above are made-up examples to show the shape, not advice for your market.
Mistakes to avoid
- Offering too much. One bump and one to three upsells is plenty. A long chain of "wait, one more thing" feels like a trap and gets refunds.
- A bump that competes with the main product. If the bump is as big as the main thing, some buyers stop and leave.
- Upsells that don't connect. A fitness plan upsell after a writing course makes no sense. Offer the next step of the same journey.
- Pre-ticking the bump. Let buyers choose. A surprise charge leads to refunds and angry emails.
- Offering things they already own. Hide offers from buyers who already have the product.
- Never checking the numbers. Look at how many people say yes to each offer. If almost nobody takes one, change the offer or the price.
- A weak "no thanks." Make it easy to say no and still get what they paid for. The main purchase should never feel at risk.
Which platforms have order bumps and upsells
| Platform | Order bump | Upsell after checkout | Downsell | Plan needed (monthly price) |
|---|---|---|---|---|
| Eden | Yes, one per product | Yes, up to 3 chained one-click offers | Yes, as an offer after a no | Bumps on Starter, $29/mo; upsells on Pro, $79/mo; plus 5% per sale |
| Stan Store | Yes | "Upsells" and "Funnels" listed | Not listed | Creator Pro, $99/mo |
| Kajabi | Yes, up to 6 with Enhanced Checkout | Yes, upsell funnel pages after checkout | Yes | Plans from $179/mo (Basic) |
| Gumroad | No checkbox bump listed | Offers shown after the buyer clicks Pay | Not listed | No monthly fee, 10% + 50¢ per sale |
| Teachable | Yes | Yes, on a post-purchase page or in a lesson | Not listed | Upsells listed on Starter, $39/mo (7.5% fee) |
| ThriveCart | Yes (1 on Standard, more on Pro+) | Yes, one-click | Yes | Standard, $47/mo; Pro+ $87/mo |
| SamCart | Yes | Yes, one-click | Not listed | Pro, $199/mo (not on Core, $79/mo) |
A few notes from each company's own pages:
- Stan Store puts "Upsells & Order Bumps" and "Funnels" on Creator Pro. The $29 Creator plan doesn't include them.
- Kajabi lets you reuse one upsell page across offers, and a declined upsell can lead to another upsell used as a downsell. You can also give an upsell a discount of 1% to 99%.
- Gumroad shows its upsell after the buyer enters payment details and presses Pay. It can add a product, swap the cart for another product (like a bundle that includes it), or offer an upgraded version.
- Teachable lists "Upsells & cart recovery" on every plan.
- ThriveCart includes one bump offer and one-click upsells and downsells on Standard. Multiple order bumps need Pro+. See ThriveCart alternatives and SamCart alternatives.
- SamCart includes one-click upsells and order bumps on Pro, not on Core.
"Not listed" means we didn't find it on the company's own pages, not that it's impossible. Check before you switch.
How to do it with Eden
On Eden, all of these live on a product's Offer step in Your store → Products. See the Eden store page for the full tour.
- Order bump. Turn on Offer an order bump and pick another paid, one-time product or a bundle. Set a lower Bump price to show the full price crossed out. Buyers see the checkbox above Pay, never pre-ticked, and buyers who already own it don't see it. See add an order bump.
- Upsell after checkout. Needs the Pro plan ($79 a month). Turn on Offer an upsell. Buyers see it right after paying and say yes with one click on the card they just used. Add up to 2 more offers, and pick where each yes and no leads, so offer 2 can be a cheaper downsell. Each offer can be accepted for 30 minutes after the one before. See offer an upsell after checkout.
- Bundle. Once you have two live, paid, one-time products, create a Bundle with 2 to 20 of them. The page shows how much buyers save. A bundle can also be the bump or upsell on another product. See sell a bundle.
- Cross-sell. Inside a course or Custom AI, buyers see your other products in the Knowledge tab and on one next step card. Products in a live bundle show a Get it in a bundle section on their own page. See show your other products.
- Eden offer. You can also let buyers add an Eden plan or credits after they pay, and earn referral commission. See add an offer after a product purchase.
- See what works. Each product card shows how many orders added the bump and what the upsell earned. Each upsell offer has its own Results row.
These all work for courses, digital downloads, coaching, and Custom AI products.
Where Eden falls short: one order bump per product, while Kajabi allows up to six. Order bumps are on the $29 Starter plan, but upsells need Pro at $79. Memberships and free products can't carry a bump. Bumps and upsells need Eden checkout, so they're off for products sold through your own checkout. Buyers who pay without saving their card see no upsells. Eden isn't a merchant of record, so sales tax through Stripe is yours to handle.
Frequently asked questions
What is an order bump?
A checkbox on the checkout page that adds a small, related product to the same payment. The buyer ticks it before paying.
What's the difference between an upsell and an order bump?
Timing. An order bump shows on the checkout before payment. An upsell shows after payment, as a separate offer the buyer accepts with one click.
What is a one-click upsell?
An offer shown right after purchase that charges the card the buyer just used, so they don't type their card details again. Their bank may still ask them to confirm.
Should I use a bundle or an upsell?
Both. A bundle is for people who already want everything. An upsell reaches people who came for one product and might want the next step.
Want to add bumps, upsells, and bundles to what you sell? Start Eden free and set up your first offer.