Kit alternatives in 2026: 6 ConvertKit alternatives compared

Full disclosure: we make Eden, which is first on this list, and we say plainly where the others are the better pick. Prices were checked on each company's site in October 2026.

What Kit does well

Kit was built for creators, and it shows.

• The biggest free plan. Up to 10,000 subscribers, with unlimited landing pages, forms, broadcasts, tags, and segments.
• Selling on every plan. Digital products, paid newsletters, subscriptions, and tip jars, even on Free.
• Visual automations on Creator and up.
• No sending limits on any plan.
• Recommendations on every plan, so other newsletters can send readers your way.

If you send a weekly newsletter, sell a product now and then, and have fewer than 10,000 subscribers, Kit is hard to beat. Read on only if one of the reasons below fits you.

Why people look for Kit alternatives

• The free plan has no sequences. Even a simple welcome series needs Creator, which starts at $33 a month at 1,000 subscribers.
• The price climbs with your list. Creator is $116 a month at 10,000 subscribers and $166 at 25,000. Pro is $158 and $233. Kit moves you up a tier on its own as you grow.
• 3.5% + 30¢ per sale. That fee includes card processing, but on a big launch it's real money. Some alternatives take 0%.
• Growth tools sit on higher plans. Paid recommendations and sponsorships need Creator. The referral program is Pro only.
• Abandoned checkout is for shops. On Kit it works with Shopify, Fourthwall, and Wix stores.

The short version

Tool	Best for	Free plan	Price at 10,000 subscribers	Fee on your sales
Kit	(For comparison)	Up to 10,000 subscribers	Creator $116/mo	3.5% + 30¢, processing included
Eden	Emails that sell your own products	No email on Free	Pro $158/mo (Starter $108/mo, broadcasts only)	5%, plus card processing
beehiiv	Growing a newsletter	Up to 2,500 subscribers	Lite $139/mo ($119 yearly)	0%, plus Stripe
MailerLite	The lowest price for a full tool	Up to 250 subscribers	Comfort $89/mo	Not on its pricing page
Mailchimp	Online shops and small businesses	250 contacts, 500 sends/mo	Essentials $110/mo	Not on its pricing page
Substack	A paid newsletter	Free	$0	10% of paid subscriptions
Systeme.io	Funnels, courses, and email in one cheap tool	Up to 2,000 contacts	Webinar $47/mo	0%

1. Eden: best when your emails sell your own products

Eden is a creator store with email marketing built in. Your courses, coaching, downloads, and memberships live next to checkout and your emails, so every email knows who bought what.

What it does well:

• Sequences start from your store. When someone buys or claims a product, signs up on your page, starts checkout but doesn't buy, gets a tag from a form or quiz, or when a membership ends.
• Buyers leave the pitch. Set what a sequence sells. Anyone who buys it leaves the sequence, so they stop getting sales emails for something they own.
• Checkout recovery. People who start checkout and leave get a follow-up, on Eden's own checkout. Kit's abandoned checkout is for Shopify, Fourthwall, and Wix stores.
• Ready-made sequences. Welcome, Free to paid, Upsell, Abandoned checkout, Ask for testimonials, and Win back. Write with AI drafts a whole sequence from the product it sells.
• Money per email. Each broadcast and each sequence email shows sent, opened, clicked, and money earned.
• Nothing to set up for sending. Emails go out from your store handle on Eden's sending address. Eden handles unsubscribes, checks uploaded addresses, and pauses sending if bounces or spam reports get too high.

Where it falls short: Eden sells paid newsletters, but it isn't a full newsletter platform. There's no public web archive of issues, no ad network, and no referral or recommendation network. There are no A/B tests and no visual branching builder: a sequence is a list of timed emails with skip rules. You can't send from your own domain. The Free plan has no email, and sequences need Pro. Per sale, Eden costs more than Kit: 5% plus card processing, against Kit's 3.5% + 30¢ with processing included.

Price: Starter $29/mo includes broadcasts, 250 contacts, and 5,000 sends a month. Pro $79/mo adds sequences and checkout recovery. Bigger lists use one list size add-on priced for the whole list: $15/mo for 1,000 contacts, $79 for 10,000, $149 for 25,000. No extra fee on email. Full comparison: Eden vs Kit.

Best for: creators whose emails exist to sell their own products.

2. beehiiv: best for growing a newsletter

beehiiv is a newsletter platform built to grow and earn from the list: a website, a recommendation network, referrals, an ad network, and paid subscriptions.

Why switch from Kit: beehiiv takes 0% of paid subscriptions and digital products (Stripe still applies). The referral program and ad network are on Lite, not just the top plan. Pro adds order bumps, upsells, webinars, and coaching.

Where it falls short: the free plan stops at 2,500 subscribers, and automations start on Lite. At most list sizes it costs more than Kit Creator. See Kit vs beehiiv.

Price: Free up to 2,500. Lite from $59/mo ($49 billed yearly). Pro from $109/mo ($95 billed yearly). See Eden vs beehiiv.

Best for: creators whose newsletter is the business.

3. MailerLite: best for a lower bill

MailerLite renamed its plans in June 2026: paid plans are now Comfort and Power. It's simple, and it's cheaper than Kit at the list sizes we checked.

Why switch from Kit: Comfort is $19 a month at 1,000 subscribers and $89 at 10,000, against Kit Creator's $33 and $116. A visual automation builder and email A/B tests are on every plan, including Free. Paid newsletters and recurring subscriptions start on Comfort.

Where it falls short: the free plan stops at 250 subscribers and 2,500 emails a month, with 3 automations. Comfort caps sends at 10 times your subscriber tier. Digital products and bookings are capped at 1 on Free and 5 on Comfort.

Price: Free up to 250. Comfort from $12/mo at 500 subscribers. Power from $25/mo, with unlimited sends. Annual billing takes 10% off.

Best for: creators who want automations without Kit's price.

4. Mailchimp: best if you run an online shop

Mailchimp is built for online shops and small businesses. It has landing pages, forms, 300+ integrations, and pre-built automations like abandoned cart on paid plans.

Where it falls short for creators: Mailchimp counts subscribed, unsubscribed, and non-subscribed contacts toward your bill. The free plan stops at 250 contacts and 500 sends a month. Essentials automations are limited to 4 flow steps. Selling courses or coaching isn't part of its pricing page. For most creators leaving Kit, it's a sideways move. See Eden vs Mailchimp.

Price: Free for 250 contacts. Essentials from $13/mo, Standard from $20/mo (500 contacts). At 10,000 contacts: Essentials $110, Standard $135.

Best for: businesses that sell physical products and use its shop integrations.

5. Substack: best for a paid newsletter

Substack is free to publish and takes 10% of paid subscriptions, plus Stripe. It's the simplest way to run a paid newsletter, with a public archive and its own reader app.

Where it falls short: it's built for writing, not for selling your own products. There are no sales sequences, and no official way for other apps to add subscribers. (Eden adds signups to Substack through its desktop app or Chrome extension.) On a big paid newsletter, 10% costs more than any monthly plan. See Substack growth strategy.

Price: free. 10% of paid subscriptions.

Best for: writers whose paid newsletter is the main product.

6. Systeme.io: best cheap all-in-one

Systeme.io puts sales funnels, courses, email, and a website in one tool, with 0% transaction fees and unlimited email on every plan.

Why switch from Kit: the price is low and flat. The free plan covers 2,000 contacts with unlimited emails and automations. Startup is $17 a month for 5,000 contacts, Webinar is $47 for 10,000, and Unlimited is $97 for unlimited contacts. Paying yearly gets 2 months free.

Where it falls short: email is one part of a big funnel tool, so there's more to set up if you only want to send a newsletter. Plans jump by hard contact caps: 2,000, 5,000, 10,000, then unlimited. The free plan has 3 funnels and 1 course.

Price: Free, Startup $17/mo, Webinar $47/mo, Unlimited $97/mo.

Best for: creators who want funnels, a course, and email in one tool on a small budget.

Which one should you pick?

• Pick Eden if your emails are there to sell your own courses, coaching, or downloads, and you want buyers to stop getting pitched once they buy.
• Pick beehiiv if your newsletter is the business and you want ads, referrals, and 0% on paid subscriptions.
• Pick MailerLite if you want automations for less than Kit charges.
• Pick Substack if you write a paid newsletter and want the simplest setup.
• Pick Systeme.io if you want funnels, a course, and email in one low-cost tool.
• Pick Mailchimp if you sell physical products through an online shop.
• Stay on Kit if you have under 10,000 subscribers, send a newsletter, and don't need sequences. The free plan is hard to beat.

You can also keep Kit. Eden connects to Kit, beehiiv, GoHighLevel, and Substack, so you can keep your newsletter where it is and send sales emails from your store. See best email marketing tools for creators.

How to do it with Eden

1. 01

   Set up your sender

   Open Your store → Email marketing, click Settings, and fill in your from name, reply-to, and mailing address.

2. 02

   Bring your buyers

   Import people who bought or agreed to hear from you in Customers. New buyers, signups, and form answers land in Contacts on their own. Imported people get broadcasts, not sequences.

3. 03

   Turn on your first sequence

   On Pro, click New sequence, pick a ready-made one like Abandoned checkout or Free to paid, set what it sells, and turn it on. You can add people from the last 30 days.

Want to keep Kit for your newsletter? Connect it in Your store → Integrations so buyers and signups land there too. More in the Email marketing help article.

Where Eden falls short

Eden won't replace Kit as a free newsletter. There's no public web archive, no recommendations or referral program, no A/B tests, no RSS-to-email, and no sending from your own domain. It includes 250 contacts before you add a list size, and broadcasts open after your first paid month on Eden. If those matter, beehiiv or MailerLite is the better move.

Frequently asked questions

What is the best free alternative to Kit?

For a newsletter, beehiiv (free up to 2,500 subscribers). For funnels and courses with email, Systeme.io (free up to 2,000 contacts). Substack is free but takes 10% of paid subscriptions. No major tool beats Kit's free 10,000 subscribers.

What is cheaper than Kit?

At 10,000 subscribers, MailerLite Comfort ($89/mo) and Systeme.io Webinar ($47/mo) both cost less than Kit Creator ($116/mo). Mailchimp Essentials ($110/mo) is close.

Is there a Kit alternative with no transaction fees?

Yes. beehiiv takes 0% of digital products and paid subscriptions, and Systeme.io says 0% transaction fees on every plan. Card processing still applies.

Is ConvertKit the same as Kit?

Yes. ConvertKit renamed itself Kit. Same product and company.

Want emails that stop pitching people who already bought? Start Eden free, set up your store, and turn on your first sequence.