How to grow your email list from your link in bio
Turn your link in bio into a list builder: one clear offer, an email box at the top, a free lead magnet, and signups that land on your email list on their own.
To grow your email list from your link in bio, put one email signup box at the top of the page, offer something specific in return (a free guide, template, or lesson), and connect the box to your email tool so every signup lands on your list automatically. Then point to the page from your content with a reason to click. Most link-in-bio pages fail because the signup is one button among twelve, with no reason to join.
Full disclosure: we make Eden, which has a free link-in-bio page with a built-in email box. The steps work with any tool. Email platform prices were checked on each company's site in October 2026.
Why your link in bio is the best place to build a list
The people who tap your bio link are your warmest visitors. They saw a post, liked it enough to visit your profile, then tapped again. That's two decisions to hear more from you. If your page doesn't ask for their email, most leave and never come back.
Social platforms decide who sees your posts. Your email list is the one audience you own. A creator with 2,000 subscribers who open every email often sells more than one with 50,000 followers who scroll past.
Step 1: Pick your email tool
If you don't have one yet, start free:
| Tool | Free plan | First paid plan | Good for |
|---|---|---|---|
| Eden | Page and email box, no sending | Starter, $29/mo (10,000 sends a month) | Creators who sell from the same page |
| Kit | Up to 10,000 subscribers | Creator, $39/mo paid monthly or $390/yr | Creators with a newsletter and products |
| beehiiv | Up to 2,500 subscribers | Lite, from $49/mo billed yearly ($59 monthly) | Newsletters that want to grow |
| Substack | Free, 10% of paid subscriptions | None | Writers with a paid newsletter |
| MailerLite | Up to 250 subscribers | From $12/mo | Small lists, simple automations |
| Mailchimp | Up to 250 contacts | Essentials, from $13/mo | Businesses already on Mailchimp |
Kit and beehiiv prices are for 1,000 subscribers and go up as your list grows.
For a free newsletter, Kit's free plan goes the furthest. If you mostly email to sell your own products, Eden's email marketing keeps your list next to your store and checkout, so you can see who bought and who didn't. Eden can run a free or paid newsletter with its own page and archive, but there's no ad network or referral program to grow it. Many creators use both, with the newsletter on Kit, beehiiv, or Substack and sales emails on Eden.
Step 2: Make one offer
"Subscribe to my newsletter" is weak. A specific free thing is strong. Good lead magnets:
- A template they'll use today. "My content calendar template."
- A short guide that solves one problem. "The 5 hooks I use on every post."
- A lesson from your paid course. It doubles as a preview.
- A swipe file. "50 subject lines that got 50%+ opens."
- A challenge. "5 days, one email a day, to your first 1,000 followers."
The best lead magnet is the first step of what you sell. Someone who wants your free writing template is a likely buyer of your writing course. More ideas in how to create a lead magnet.
Step 3: Put the signup at the top
Your link-in-bio page should do one thing first. For list building, that's the email box.
- Put it first, above your other links.
- Say what they get, not "subscribe." "Get the free content calendar."
- Ask for the email only. Every extra field costs signups.
- Show proof. "Join 4,000 creators" or a one-line testimonial.
- Cut the rest. Five links beat fifteen.
Across all industries, the median landing page converts about 6.6% of visitors, according to Unbounce's 2024 benchmark report, a study by a landing page software company. A focused page with one offer can beat that. A page with twelve buttons usually won't.
Step 4: Connect it so signups flow in
Signups that sit in a spreadsheet are signups you'll never email. Connect your page to your email tool so each new subscriber lands there, gets your lead magnet, and starts a welcome sequence.
On Eden:
- Claim your free page in Your store → Storefront, and add an Email capture block.
- Signups land in Your store → Email marketing → Contacts, ready for broadcasts (Starter) and sequences (Pro).
- Want them in another tool too? Open Your store → Integrations and connect Kit, beehiiv, or GoHighLevel, or set up Substack. Then turn on Newsletter and waitlist signups in the connection, or use the Send signups to switches on the block itself.
You can use Eden's emails, another tool, or both. Every signup is saved in Eden either way, so nothing is lost if a connection breaks. Substack signups are added through Eden's desktop app or Chrome extension, since Substack has no official way for apps to add subscribers. Sending email from Eden and connecting another email tool both need Eden's Starter plan. See email marketing and connect your email list.
Step 5: Send people to the page with a reason
A link in bio only works if people tap it. Give them a reason in your content:
- End posts with the offer. "I put all 50 hooks in a free swipe file. Link in bio."
- Match the offer to the post. A post about writing points to the writing template. On Eden, content links give each post its own link that opens your page with the right thing on top.
- Pin a post about it. Your pinned post is the first thing new visitors read.
- Use auto-DMs. On Instagram, "comment GUIDE and I'll DM it to you" gets far more signups than "link in bio." Eden's Instagram Auto-DMs do this on the Pro plan.
Step 6: Keep them
A list only matters if people open your emails.
- Deliver the lead magnet right away, in the first email.
- Send a short welcome sequence. Three emails over a week: the freebie, your story, your best piece of content. Here's how to write a welcome email sequence. On Eden's Pro plan, a sequence can start when someone signs up on your page and send on its own.
- Email every week, on the same day. Consistency beats length.
- Make one offer at a time. Your list is where your products sell. When you launch, a product launch email sequence turns subscribers into buyers.
Frequently asked questions
What should I put in my link in bio to get email signups?
One email box at the top, with a specific free offer, like a template or guide. Keep other links below it and few in number.
What is a good lead magnet for creators?
Something they can use in five minutes that's the first step of what you sell: a template, checklist, swipe file, or one free lesson.
Which email tool is best to start with?
For a free newsletter, Kit's free plan covers up to 10,000 subscribers, the most generous of the major tools. beehiiv is free up to 2,500 and is built for newsletters. If you mainly email to sell your own products, Eden's email marketing starts at $29 a month with 10,000 contacts and 10,000 sends a month included. Email is priced by your sends, not your list.
Do I need a separate email tool if I use Eden?
Not for sales emails. Signups from your page land in Eden's own contacts, and you can send broadcasts on Starter and sequences on Pro. If you want a newsletter that grows through referrals or recommendations, keep Kit, beehiiv, or Substack too, and Eden will add your signups there as well.
Can my link in bio page add people to Substack?
Yes, on Eden. Signups are added to your Substack as free subscribers through Eden's desktop app or Chrome extension.
Want a free page that turns visitors into subscribers? Start Eden free, claim your handle, and add an email box.