Stan Store vs Linktree in 2026: which link in bio should you sell from?
Stan Store vs Linktree compared on price, selling fees, courses, booking, email, and analytics, with the break-even math. Checked September 2026.
Linktree is the better pick if you mostly share links: it's free, and paid plans start at $8 a month. Stan Store is the better pick if you sell: it costs $29 or $99 a month but takes 0% of your sales, while Linktree takes 12% on its free plan and 9% on Starter and Pro. Once you sell about $240 a month, Stan's $29 plan costs less than Linktree's free one. The exception is Linktree Premium ($35, 0% fee), which is close to Stan on cost. If you want a free page now and a store later, Eden is a third option.
Full disclosure: we make Eden, which we cover as a third option at the end. Stan's numbers come from its pricing blog and help center. Linktree's come from its pricing page and help center. All were checked in September 2026. Card processing (usually 2.9% + 30¢ per US sale) applies on all three and is left out of the fee numbers.
Stan Store vs Linktree at a glance
| Stan Store | Linktree | |
|---|---|---|
| Price | Creator $29/mo, Creator Pro $99/mo ($300 or $948 a year) | Free, Starter $8, Pro $15, Premium $35 a month ($6, $12, $30 billed yearly) |
| Free plan | No, 14-day free trial | Yes |
| Selling fee | 0% on both plans | 12% Free, 9% Starter and Pro, 0% Premium |
| What you can sell | Downloads, courses, coaching calls, memberships, community | Digital products, courses, paid bookings, plus brand and affiliate links |
| Email collection on Creator. Broadcasts and automated flows on Pro | Email and phone collection. Mailing list integrations from Pro | |
| Analytics | Store and product analytics. Meta, Google, TikTok, Pinterest pixels on Pro | Basic on Starter, advanced on Pro, data export on Premium |
| Booking | Calendar and booking built in on Creator | Bookings on every plan, synced to Google Calendar |
| Courses | Unlimited course builder on Creator | Courses powered by Kajabi, with the plan's selling fee |
| Look | 11 link-in-bio templates | Custom themes, fonts, and layouts from Pro. Branding removed from Pro |
| Instagram auto-DM | Stan AutoDM on Creator | Unlimited auto-replies on Premium |
The short read: Stan is a store that lives in your bio. Linktree is a link page that added selling later. Both can sell the same basic things, but they charge for it in opposite ways.
Price and fees
Stan charges a flat monthly price and nothing per sale. Creator is $29 a month and Creator Pro is $99. There's a 14-day free trial but no free plan. Stripe still takes 2.9% + 30¢ per US card sale, and Stan's help center lists a payout fee of 0.25% + 25¢ (at least $1) each time you cash out. Full detail in Stan Store fees.
Linktree is cheap or free to start, then takes a cut when you sell. From its pricing page, digital products and courses cost:
| Linktree plan | Monthly | Billed yearly | Fee on digital products and courses |
|---|---|---|---|
| Free | $0 | $0 | 12% |
| Starter | $8 | $6/mo | 9% |
| Pro | $15 | $12/mo | 9% |
| Premium | $35 | $30/mo | 0% |
Two more Linktree rules: paid digital products only work in selected countries, and prices must fall between $1 and $10,000.
The break-even math
Here's what each plan costs you per month at different sales levels. This is the plan price plus the platform's cut. Processing is the same everywhere, so it's left out.
| Monthly sales | Linktree Free | Linktree Starter | Linktree Pro | Linktree Premium | Stan Creator | Stan Pro |
|---|---|---|---|---|---|---|
| $100 | $12 | $17 | $24 | $35 | $29 | $99 |
| $500 | $60 | $53 | $60 | $35 | $29 | $99 |
| $1,000 | $120 | $98 | $105 | $35 | $29 | $99 |
| $3,000 | $360 | $278 | $285 | $35 | $29 | $99 |
Where the lines cross:
- Stan Creator beats Linktree Free once you sell about $242 a month ($29 ÷ 12%).
- Stan Creator beats Linktree Starter at about $233 a month, and Linktree Pro at about $156.
- Stan Creator always beats Linktree Premium, but only by $6 a month.
- Stan Creator Pro beats Linktree Free at about $825 a month, and Linktree Pro at about $933.
So if you sell less than about $150 a month, Linktree is cheaper. Above about $250, Linktree's cut on the free, Starter, and Pro plans costs more than Stan. And if you're on Linktree and selling well, Premium removes the fee for $35.
What you can sell
Stan is built around products. On the $29 plan you get digital downloads, a course builder with no course limit, coaching calls with a booking calendar, memberships, and community. Discount codes, upsells, order bumps, funnels, affiliates, and Afterpay and Klarna need the $99 Creator Pro plan.
Linktree can sell digital products, courses (built on Kajabi), and paid bookings. It also has earning options Stan doesn't: brand deals through sponsored links and an affiliate shop, both US only. Bookings come on every plan, check your Google Calendar for conflicts, and add Google Meet links.
Email and analytics
Stan collects emails on Creator with lead magnets. Sending broadcasts and automated email flows to that list needs Creator Pro. Store and product analytics come on Creator, and ad pixels for Meta, Google, TikTok, and Pinterest come on Pro.
Linktree collects emails and phone numbers. Sending them to your mailing list tool starts on Pro. Analytics climb with the plan: basic on Starter, advanced on Pro, and advanced with data export on Premium.
Look and branding
Stan gives you 11 templates built around selling, with your products front and center.
Linktree is more flexible for plain link pages. Custom themes, fonts, and layouts arrive on Pro, and that's also the plan that removes Linktree branding.
Which one should you pick?
- Choose Linktree if you mostly share links, sell little or nothing yet, or earn from brand deals and affiliate links.
- Choose Linktree Premium if you already love Linktree and sell enough that 9% hurts. $35 a month for 0% is fair.
- Choose Stan Creator if you sell more than about $250 a month in downloads, courses, or coaching and want a store first, links second.
- Choose Stan Creator Pro if you need discount codes, upsells, email broadcasts, or affiliates and sell enough to justify $99.
A third option: Eden
Eden sits between the two. Like Linktree, the page is free. Like Stan, there's a real store behind it.
- A free page on every plan at your-handle.eden.so, with seven looks, links, videos, an email box, testimonials, and your products. The small "Built on Eden" badge can be turned off on any plan. See your creator page.
- Selling starts at $29 a month (Starter), plus 5% per sale. Discount codes, order bumps, and timed sales are on that plan. Pro at $79 adds up to 3 one-click upsells, affiliates, and Meta Pixel tracking. Stan puts most of these on $99.
- Courses, cohorts, downloads, memberships, and bundles.
- Coaching with applications for high-ticket offers, call packages, booking on your Google Calendar with Google Meet links, a private space for each client, and an AI clients can use between calls.
- Custom AI products: an AI trained on your material that buyers chat with. Neither Stan nor Linktree sells this.
- Signups go to your list. Emails from your page can go to Kit, beehiiv, GoHighLevel, or Substack.
Where Eden falls short, honestly:
- Stan Creator is cheaper per sale at every level. Both cost $29, and Stan takes 0% where Eden takes 5%.
- Against Stan Creator Pro, Eden Pro ($79 plus 5%) costs less until you sell about $400 a month. Against Linktree Free, Eden Starter costs less once you pass about $414 a month.
- There's no custom domain, and page analytics are simple: views for 7 and 30 days plus your top clicked blocks.
- Eden isn't a merchant of record, so sales tax is yours to handle (true of Stan and Linktree too).
For the full head-to-head with Stan, see Eden vs Stan.
How to set up your page on Eden
- Sign up at app.eden.so and claim your handle.
- Open Your store → Storefront and click Edit page.
- Add your photo, bio, and social links, and pick a look.
- Add blocks: links, a video, an email box, or your products.
- Click Save, then paste your page link into your bio.
When you're ready to sell, build the product on any plan and upgrade to Starter to publish it. It shows up on your page on its own.
Frequently asked questions
Is Stan Store better than Linktree?
For selling, usually yes, once you sell more than about $240 a month. Stan takes 0% of sales for $29 a month. Linktree takes 12% on its free plan and 9% on Starter and Pro. For just sharing links, Linktree's free plan is better.
Does Linktree take a percentage of sales?
Yes, on digital products and courses: 12% on Free, 9% on Starter ($8) and Pro ($15), and 0% on Premium ($35). Stripe processing is extra on every plan.
Can I use Stan and Linktree together?
You can put your Stan store link on your Linktree page. But that adds a tap before buyers see your products, and most people only need one page.
Is there a free version of Stan Store?
No. Stan has a 14-day free trial, then costs $29 or $99 a month. For cheaper or free options, see our Stan Store alternatives, Linktree alternatives, and best link in bio tools.
Which is cheaper, Stan or Linktree Premium?
Stan Creator, by $6 a month. Both take 0% of sales. Compare what each includes before you decide on price alone.
Want a free link in bio that can grow into a store for courses, coaching, and AI products? Start Eden free.