Start selling on Eden

Set up your store

1. 01

   Claim your handle

   In Your store, go to Storefront and click Claim handle. It becomes your store address.

2. 02

   Connect Stripe

   On the Payments card, pick the country you'll be paid in, then click Connect Stripe. You only need this for paid products. If Stripe has to check your details first, the card says Stripe is reviewing your details. There's nothing else to click. We email you when you can take payments, usually within a day.

3. 03

   Add a support email

   Fill in Support email on Storefront. Every product needs it before it can go live.

4. 04

   Make a product

   On Products, click New product and pick a kind. The editor walks you through each step.

5. 05

   Publish

   On the Publish step, turn every item on the checklist green, then click Publish.

Pick what to sell

Kind	What buyers get	Guide
Custom AI	An AI that answers from your knowledge, plus modules and files	This page
Course	Lessons in order with checkmarks, with or without an AI	Sell a course
Digital download	Files, documents, boards, or a zip. No AI.	Sell a digital download
Cohort	A course on set dates, with seats and live sessions	Run a cohort
Workshop	One live session on a date you pick, with the recording after	Run a cohort
Coaching	Calls with you, a private space, and an AI. People can apply first.	Sell coaching
Newsletter	Issues by email, plus every past issue to read in Eden	Sell a paid newsletter
Ask me	Answers to their questions from you, by text, voice note, or video	Sell paid questions
Bundle	Several of your products at one price. Needs two live paid products.	Sell a bundle

Any product can also bill monthly or yearly. See Sell a membership.

Already built a Custom AI? It shows under Custom AIs you can sell on Products. Click Create product next to it.

What Eden charges

Sale	Eden's cut	Other fees
Paid, through Eden checkout	5% of each sale	Stripe's processing fee, from your share
Membership renewal	5% of each payment	Stripe's processing fee
Your own checkout link	Nothing	Your checkout's own fees
Free product	Nothing	None
Included AI credits	$0.04 per credit, off the sale	Taken before Eden's cut

Eden's cut is 5% on Starter and Pro, and 2% on Max and Agency. Marketplace sales are 10%.

• Paid products cost at least $1.
• Money goes straight to your Stripe account. Payouts, balances, and disputes live in Stripe.
• Stripe locks your country to the account. Picked the wrong one? Use Start over on the Payments card before you sign Stripe's terms.
• Country not listed? See Sell from a country that isn't listed.
• Prefer PayPal, Gumroad, or another checkout? See Use your own checkout.

Set the offer

The Offer step holds the name, tagline, and price.

• Was price shows a higher price crossed out. Buyers still pay the real price.
• Price says, on a free product, picks what shows where the price goes: Free, My words (like "Pay after your call", up to 40 characters), or Nothing. It shows on the buy box, the page's closing line, and your store cards.
• Offer discount codes lets you add codes with a percent or dollar amount off.
• Include AI credits adds 100, 250, 500, or 1,000 credits per purchase (per month on a membership). Each costs you $0.04 out of the sale. On a free product they come from your Credits for customers balance. Needs an AI chat.
• How buyers pay switches between One-time and Membership.
• More from you picks which of your other products buyers see. See Show your other products to buyers.

To add more to the sale, see Add an order bump and Offer an upsell after checkout.

Build a Custom AI product

A Custom AI product has five steps: Offer, Knowledge, Configure, Page, and Publish.

• Knowledge: answer What are you selling? (An AI tool, An AI with a library, or A course taught by AI). Then add modules (lessons) and resources (files, boards, links).
• Configure: edit the AI's Instructions and up to four Conversation starters. Write with AI drafts both for you.
• Page: write the sales page beside a live preview. Headline and Subheadline are the big words at the top. Page sections turns parts like Reviews and Refund policy on or off. Write the page for me drafts the copy.
• Publish: the checklist and your share links.

Edit in chat, at the top of the editor, opens a chat that edits the product for you. It never publishes unless you ask.

Preview as buyer, also at the top of the editor, opens the product the way a buyer gets it after paying. It's in each product's ⋮ menu under Products too. Nothing is created and nothing counts as a sale.

Buyers get Eden's 50 free AI credits. Their chats start on Fast, which costs 1 credit a message.

Publish and share

• Publish sits in the bar at the bottom of every step. It reads Publish update once the product is live.
• Under Share it, copy the Product page link, or Direct checkout to open just the buy box from your own site.
• To change the end of your product's link, click Edit next to Product page, type the new ending, and click Save link. Old links still work and send people to the new one.
• Every product you publish is added to your creator page.
• Updating a product with buyers asks what changed. Click Publish and email to send each buyer your note, or Publish quietly to skip it.

Modules are frozen when you publish. Edit them, then publish an update to send the new version.

Run your store

Tab	What it's for
Home	Sales, earnings, buyers, and a setup checklist
Storefront	Your page, handle, Stripe, and support email
Products	Every product, with views, conversion, and active buyers
Audience	Customers (buyers and refunds), email Subscribers, and Clients
Inbox	Approve reviews and testimonials, answer buyer questions
Integrations	Email list, ad tracking, webhooks, and your own checkout
Refer & earn	Your referral earnings

Email holds Broadcasts, Newsletter, Sequences, and the rest of your emails. Forms & quizzes, Auto-DM, Affiliates, and Links sit under Marketing.

• Send buyers to your email list: Connect your email list.
• Bring buyers from somewhere else: Import and export customers.
• Let a teammate help: Give a teammate store access.

Sort your products into categories

On Products, open the All categories filter and pick + New category, then type a name, like "Free guides" or "Courses". A product's ⋮ menu can make one too: Move to category → New category.

• To file a product, open its ⋮ menu, pick Move to category, then a category.
• Click a category's name to fold it. Each one shows how many products it holds.
• A category's ⋮ menu can Rename, Move up, Move down, or Delete category. Deleting one moves its products to No category.
• Filter the list to one category with the same All categories menu.

Only you and your teammates see these. Buyers never do. To group your public page, use a Category block on your creator page.

Approve reviews

Buyers can leave one to five stars and a short review. Eden asks them for you. New and edited reviews wait in Inbox → Testimonials → Pending until you approve them.

• Pick reviews, then click Approve selected, or hide them.
• Request reviews emails eligible buyers or gives you a link to share.
• The Reviews switch on the Page step hides the rating and reviews from the page.
• To collect testimonials from anyone, see Collect testimonials.

Sell from chat or your AI app

The Product Builder is a free Eden AI that helps you shape an idea into a product and saves it as a draft.

You can also run your store from Claude or ChatGPT through the Eden MCP. Ask "how are my sales this week" or "sell my Newsletter Coach for $29." Saving never publishes. You confirm that yourself. Name the workspace to work on that workspace's store; otherwise it uses your main store.

Publishing means you agree to the seller terms.